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Organic As F***: Meet Kota The Friend

“I’m appreciating everything that’s happening … I appreciate this very moment.”–Kota The Friend If you haven’t yet heard of Kota…

“I’m appreciating everything that’s happening … I appreciate this very moment.”–Kota The Friend

If you haven’t yet heard of Kota The Friend, you can be forgiven. After all, his debut release Palm Tree Liquor is just over a year old; he’s the equivalent of discovering a new show right as the second season premiere. That second in this case is his new EP Paloma Beach, which has been heralded by all who have come across it. The rapper’s sound is jazzy and as New York, as it gets — without overtly mimicking the golden era — and he has this commanding, yet relaxed tone that makes his music a pleasure to digest.

As of late, he’s been picking up a ton of steam — culminating in a 2017 A3C mainstage performance on a bill that included Nas. A one-time cinematographer (having worked on videos for acts like Asher Roth and Blu), one of the most intriguing about him is his visual aura. “Every visual that you’ve ever seen was — conceptually — something that I cooked up,” Kota told AAHH. “Most of the time, I just prop up my camera, and I just record a lot of what you see … one hundred percent of that is me.”

The conceptual consistency is especially apparent in his Lyrics To Go series — beginning with episode 3 — which features him (often solo) staring directly at the camera, as it slowly closes in, while the lyrics are displayed along the bottom. In the episodes that feature others, they either remain unaware or also just stare hauntingly into the camera. It’s an insanely intimate visual treatment that is adding to his overall schtick. He’s an odd mixture of Chance The Rapper, Isaiah Rashad, and (regarding his overall peaceful likeability) Lil B; he’s easy to become a big fan of.

“I feel like it’s just the musical content and the lyrical content,” he says when asked what he thinks make him stand out. “I feel like I’m saying a lot of stuff that people aren’t saying … I’m just being really honest and digging deep into who I am. It’s just a reflecting style.” This is the mantra of his new project, which navigates themes rooted in mental health. “I’m reflecting on my life, and I’m trying to dig deeper than anybody has ever done, so that’s kind of what I’m going for. At the same time, I’m trying to bring back this jazzy feel to the music, well, to Hip-Hop [really]. I’m trying to bring a jazzy feel to the mainstream.”

Kota is independent — like really independent. Not “fake indie” a phenomenon that seems to be all the rage right now; but, that doesn’t mean he won’t entertain the idea of branching out to a major. “I’m willing to do whatever is best for my career right now — and for my team,” he says. “It’s never just my decision but we are trying to figure out what’s good for us right now and the indie route is allowing us to do a lot of things and have a lot of freedom. If a label came along with a deal and a good opportunity, though, we would take it.”

His most recent releases have been the trilogy of visuals for “Her,” which is a song that appeared on his debut. “I just decided to bring it back and give it some new life; I feel like there are a lot of songs on the old project that didn’t get a lot of love because I didn’t have a lot of popularity at the time. So, I’m trying to breathe new life into that project as well as like give shine to the new project.”

While he has aspirations of one day reigniting his video production work, he’s keeping to his frenzied pace of music — in fact, he was speaking to us from the studio while in Atlanta [for A3C].

Mostly, he’s keeping active — and his love of what he’s doing is shining through. “I’m enjoying the ride. I’m enjoying where I’m at right now, [because] I know in a couple of years it’s not going to be the same … it’s going to be a completely different situation cause the way that we’re grinding is insane. There are a lot of people that are waking up, and I’m just happy to be exactly where I’m at right now.”

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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Vevo and YK Osiris Release Live Performance of “Worth It”

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville,…

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville, FL artist performs an intimate version of his Billboard Hot 100 hit “Worth It.”

The premiere of “Worth It” is the first of three pieces of content Vevo will release as part of YK Osiris’s LIFT campaign. Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.

About YK Osiris:
Born Osiris Williams, YK Osiris grew up with a passion for old-school soul, classic R&B, modern pop and rap sounds, and started making music of his own at a young age. In 2017 he first uploaded his single “Fake Love” before dropping “I’m Next (Freestyle) in January of 2018, the latter of which went viral and collected millions of streams. His next single, “Valentine,” amassed over nine million streams within the first several weeks of release, and is now certified GOLD. Shortly thereafter, he signed with Def Jam and dropped “Timing.” In November 2018, YK was named a Vevo DSCVR artist, and the buzz around continued to draw attention in the industry.

2019 saw the release of “Worth It,” which went PLATINUM and scored Osiris his first entry on the Billboard Hot 100. Co-signs from Drake and Chris Brown followed, as well as a spot in XXL’s 2019 Freshman Class. To date, he’s released five songs that have amassed 500 million global streams.

About Vevo:
Vevo is the world’s leading all-premium music video and entertainment platform. With over 300,000 videos and 26 billion views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.

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It’s Treezus Season: The DC Rapper Is On A Run

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud…

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud — has been making some season buzz with his pack of recent singles, “IB2” and “Brainfood, both of which have received dope (AnxiouStoner filmed) visual treatments.

https://www.instagram.com/p/BwfyqtEhFRF/?igshid=12ljyf5t2nr6a

The Birdie Bands produced “IB2” has an insanely eclectic vibe; Treezus’ wildly unique cadence, with peppered pockets of rapid-fire delivery, body the beat. The visual, which was shot throughout Italy (Venice, Naples, a farm in Tuscany and Florence) offers breathtaking scenery, with a dizzying pace that rarely lets you break the engagement. The Hidden Oasis banger “Brain Food,” a smoking anthem (originally released on 4/20) was appropriately shot in Amsterdam. This record gives this strange Bone Thugs vibe as he goes in with his machine gun flow during the latter half of the verse. It’s actually captivating.

Relevant: Work Fi Mi: An Interview With Yellow Cloud

The visuals were directed and edited by Treezus himself; and both really take the songs to new heights, in my humble opinion. The music we’ve featured in the past definitely range in terms of the aesthetic, but real talk, Treezus is more than in his element — and the international story arc he’s on is making his brand sparkle.

Check out “IB2” and “Brain Food” below.

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Katti Supreme Has His Eye On The Prize

There’s no reason not to aim for the top in this industry — just ask North Carolina rapper Katti Supreme....

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