interview

Freshman Cover or Not, Squidnice is Next Up

“Everybody just has to be themselves, and they will be alright — instead of just trying to fit into a character.”

The irony of life; people often say one thing, while their actions show another thing entirely. All that talk about accepting who we are is cool, but only if it matches with one’s true character. Emerging 21-year-old New York rapper Squidnice cuts through all the bullshit. The Staten Island-resident speaks the truth, and his music is a reflection of his reality.

Squid is direct when he explains what ‘average rap’ means to him. “It’s rhyming to a beat and doing what people expect you to do with it … being the artist people expect you to be,” he told AAHH during a recent phone interview. “Everybody just has to be themselves, and they will be alright — instead of just trying to fit into a character.”

The young artist is a reminder of what “realness” is during a time where realness is overlooked.

Squid raps clearly, laying gritty images of the streets and ‘trapping.’ It all started at the age of 12 when he realized he wanted to take rap seriously. “I remember rapping with my friends,” he says, “rapping in school [and saying] this is what I want to do.” Growing up in the small town of Port Richmond, he was surrounded by drugs and gang activity; he wanted to stay true to his hometown, but all along had dreams of making it big and getting out of that lifestyle.

He grew up listening to not only some of NYC’s most iconic names like Mobb Deep and the late Notorious B.I.G but also prominent dancehall. “I love all music,” he notes. When asked if he feels any pressure being the next biggest thing coming out of Staten since Wu-Tang-Clan, his answer is simple an assertive no. “I think I have a pretty great chance,” he says, noting he has a lot of support from his friends he grew up with as well as his hometown on the whole.

 
Coming off his The Craccen’ EP, which dropped last year, Squid shows no signs of slowing down anytime soon. He’s developed a (healthy) habit of dropping buzzing tracks like his trap anthem “Trap by My Lonely,” produced by Lil Xane OTB. Released back in 2016, the single is still gaining numbers on SoundCloud, racking up 3.9 million views to date. The rapper recently released “Flex” with his Cinematic Music Group label mate, Flipp Dinero.

“I’m bringing a new age,” he says. “A new idea of what lyricism is.” Squid also points to his overall relatability within his demographic. “A lot of people are going to be able to connect with my music,” he states. It will make a lot of people happy.”

Whether it’s smoking weed or reminiscing about his childhood, the rapper stays driven and in the zone when creating. “[I] see myself as a brand,” he notes. If he’s not spitting, you may catch him on a runway. After going viral with his baby picture revamped with a face tattoo and diamond studs — a meme known as “If he’s 5, I’m 5” — his profile expanded to the extreme. He appeared in Hood by Air’s Spring/Summer 2017 show and 2018’s New York Fashion Week.

Squidnice doesn’t let all the fame gets to his head. He’s extremely happy with all his success while staying true to himself on the way to the top. “I don’t care about being the biggest; I want to be remembered as one of the best.”

Make sure you follow Squidnice on Twitter and Instagram and check out his new single “Flex.”

I love everything about hip-hop. 'Purple Haze' and 'Illmatic' are my favorite albums and I love Lemon Pepper wings! Creator/Producer/Host for #StayOnTV. Follow me: Instagram - @ashleytiffaney | Twitter - ashleytiffaney
interview

Texas’ Lil X Is Ready To Takeover As The ‘New Kid on the Block’

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young,…

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young, rowdy, and popular, he is achieving viral attention with his new project, New Kid on the Block, and the project’s breakout hits, “Galaxy” and “Bands All Done”. On the verge of becoming a social firestorm, we sit down with the star on the rise to get familiar with who he is, where he’s from, what he’s about and what he has in store.

[AAHH]: What was it like growing up where you are from?

[Lil X]: It was fine, I got to do what I wanted. El Paso is right on the border of Mexico so there is lots of tradition and mixed culture.

Has your family been supportive of your career?

Yes my family has been supportive and I know they are trying to understand what I’m doing and one day fully learns what I’m creating and what I’m making.

If you had to choose one record for someone to listen to from you, what would it be?

Greatness, its uplifting and gives off a different feel. I personally say most people would enjoy this song.

Was “New Kid on the Block” your debut project or can new fans find more of your catalog elsewhere?

It was mostly my debut project but im going to be releasing more music soon.

Can you describe the creative process behind “New Kid on the Block”?

Well I sat down in my room and I played the beat and found were the words would fit and then created the correct melody and bam I took out each song one by one.

What are the singles from your latest project?

Galaxy, Pouri’n, and Bands All Done.

Any notable producers you are working with or want to work with?

I think Reazy Renegade is a great producer I work with. I would like to work with Molly Raw and Muder Beats in the future.

Any big-name features in the vault that we could expect anytime soon?

I have a couple of people that I’m talking with but I don’t want to give them up yet.

You’re only 16 so we wanted to ask you a random question. Can you name 5 Lil Wayne records? If so what are your favorite 5?

Yes I’m going to go with How to love, A Milli, Mona Lisa, 6 Foot 7 Foot, and Lollipop.

If you could choose 3 people to be on your next project who would it be?

I would probably go with Tavis Scott, Lil Skies, and Lil Uzi Vert.

Any label attention or calls right now?

I have a lot of different things happening and I’m looking for my best options before I sign to anything.

For more on Lil X, follow the rising star on Instagram.

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interview

Meet Mississippi’s Fly Rich Double, The Next Big Thing in Hip Hop

Batesville, Mississippi’s Fly Rich Double has become a breakout new artist of 2019 with his Country Hip Hop sound. The…

Batesville, Mississippi’s Fly Rich Double has become a breakout new artist of 2019 with his Country Hip Hop sound. The indie and music industry top prospect June debut The Hick Hop revived an extinct genre and birthed a new age resurgence thanks to his massive hit, “Yup (On My Tractor)”. While Lil Nas X dipped his toe into the genre and then ventured out with a diverse EP, Double has delivered a string of country-driven hits and slowly accumulated a continuously growing 30,000 Instagram followers.

Averaging over 217,284 monthly listeners on Spotify, Double’s impressive stats includes over 13 million YouTube views. With a catalog of well-known hits from his debut album in “Big Boom,” “Beer, Banjos, & Boobies” and “Big Diesel Truck”.

While growing an undeniable fanbase of his own, Double still finds it difficult to fully prosper as an artist many label him a parody following the massive success of Lil Nas X hogging the genre’s lane. “I was labeled as a parody for “Yup (On My tractor),’ he says. “And now I’m just trying to earn respect as a legit, well rounded, and passionate artist. I consider my new single.”

We speak with the next big thing in both Country and Hip Hop about his past, present, and future following his newfound success. With his new music like his latest single, “Fire Fly” slowly erasing comparisons, Double hopes that fans will continue to give the new artist a chance and realize there’s more than enough room to like more than one of the same.

Read the complete interview and discover who Fly Rich Double really is below.

Where does the name Fly Rich Double originate from?
When I was a kid, my nickname was Mike Mike. As I grew, I felt like it was to kiddy to call myself mike mike so I changed it to Double referring to “2” Mikes. Fly Rich is just icing on the cake

In your opinion, what makes Fly Rich Double so hot in Today’s Hip Hop?
He’s just original. He basically started his own wave, no matter what people think.

With a unique style of music, tell us about your musical inspirations growing up?
I never wanted to be a rapper. It just happened one day and I got lucky.

Also known as the Trap Cowboy, how did you discover and design your own sound?
Growing up in Mississippi, everybody is country. All you see are acres and acres of farmland. You grow accustomed to the country lifestyle if that’s all you grew up around.

If you could define Mississippi Hip Hop, how would you explain the southern style to the world?
Mississippi is one of the most underrated states when I comes to Hip Hop. Southern style music gives life to the soul.

Stream Fly Rich Double’s Debut LP, The Hick Hop now.

“Big Boom” is both comical and catchy, how did the concept come together?
With the help of my little brother. We created a master piece.

Did you know “Big Boom” was going to be a hit?
Honestly i did ! I told my managers as soon as i finished writing it

While there are some similarities, have you gotten a response, comment, or reaction from Lil Nas X on “Big Boom”?
Nope… When he signed his record deal, the label made him unfollow me I’m pretty sure of it.

How’d you feel knowing some of today’s biggest recording artists like JuiceWrld are fans of your Country Hip Hop style sound?
It feels great for someone to finally just give me a chance. Just try something new for a change.

While many may feel you are copying a wave due to the success of Lil Nas X, you’ve been making music a bit longer than the “Old Town Road” creator. Tell us about your musical background?
I honestly created “Yup (On My Tractor)” on accident. Lil Nas X made an incredible song and promoted right, that is all.

Stream Fly Rich Double’s newest single, “Fire Fly”

Do you feel Lil Nas X’s success to bring Country Trap to the mainstream benefits or hinders your success?
Success. Because people respects it more. Like these kids can make you a superstar, who cares if adults don’t support you.

You just dropped a new album, The Hick Hop last month. Tell us about the recording process for the project?
A very fun project to work on. Loved every second of it, wish I coulda dropped more of my music but they’ll come on a later date.

How do you plan to maintain relevance with your musical style and not be considered just another 2019 facade?
I’m thinking about doing another album. I have an idea to do a nursery song for kids. Stay tuned.

Curious, give us your take on today’s Hip Hop and Country music scene in Mississippi?
It’s thriving and once I get in the door, I will help more artist from Mississippi.

Fly Rich Double… What is the ultimate goal?
In August of 2018, I dropped the single, “Yup (On My Tractor).” What started off as a joke, ended up completely changing my life. I have gotten so many things accomplished in a year that I never would have ever imagined. My son is my daily motivation. With hard work and dedication, I plan to reach platforms that will inspire people to live out their dreams.

With the help of my fans, I plan to accomplish many more milestones in my life. August 2019, I am dropping a breath of fresh air with my new song “Fire Fly.” I look forward to my fans vibe with me on this track as well. My team and I have put a lot of work into it and I look forward to connecting and expanding my fan base on a new level.

I was labeled as a parody for “Yup on my tractor,” and now I’m just trying to earn respect as a legit, well rounded, and passionate artist. I consider my new single as a “REBIRTH.”

My goal as an artist is to show people that I’m actually versatile and that I can make good music.

Watch Fly Rich Double’s New Video, “Fire Fly” now.

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#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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Stalley’s Solo Ride

He’s a refreshing abnormality in the hip-hop game; a grounded rapper without a skewed sense of reality or inflated self-worth.

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