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interview / Interviews

Madwiz Chats Career Goals & Creative Inspirations: ”One Of My Fave Rappers Is Kool Keith”

When artists say their inspirations include names like Eminem, Biggie, Tupac, or “all the greats,” but their music doesn’t represent it at all, it simply comes off as pandering — to us anyways. It’s natural to be a fan of the greats, but we often find ourselves drawn to artists who not only like to explore a bevy of genres but timelessly seek out and draw inspiration from artists that other rappers may not. That’s one thing that drew us to Brooklyn MC Madwiz.

We’re admittedly late to the party, but his latest LP 718-MAD-WIZ is an absolute masterpiece that we’ve been bumping since discovery, and it’s not getting old. It’s this cool eclectic patchwork of samples and vibes; we decided to reach out and learn a little more about his sound — and career trajectory.

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“I’ll put it plain and simple for you: I want to be the greatest rapper that ever lived,” he tells AAHH bluntly. The self proclaimed “new sound of Brooklyn” hails the Ohio Players and his favorite band, and Prince as his favorite artist. His biggest inspiration (as far as career direction)? Marvin Gaye.

“One time I got in trouble with my pops and he took away my ‘new music privileges’ and I had to start listening to hip hop from scratch,” he explained (low-key making his father sound like the coolest guy ever. “[I listened] from the beginning: Cold Crush, Egyptian Lover, Soul Sonic Force, Newcleus … ’Jam On It’ is still my shit. I had to study until I caught up!”

With such an eclectic array of sounds molding his own, the final layer can be attributed to one of Hip Hop’s most unique figures, the ”Ultramagnetic MC” himself, Kool Keith.

“One of my favorite rappers is Kool Keith. Whoever knows him recognizes he can say the most outlandish shit at times, but I’ll be damned if he ain’t telling the truth when he does,” he notes. “I took pages out of that book and added it to my style … and boom — Madwiz.

“It’s raunchy, it’s sexy, it’s poetic, it’s gangsta, it’s love.”

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Having opened for names like Kendrick Lamar and A$AP Ferg, he has more than a few milestones under his belt, but says his biggest career moments are often the result of leveling up. “My biggest accomplishments are whenever I level up creatively… it shows in the reaction when I put shit out.”

This latest album, though, is something he considers to reside amongst his brightest accomplishments. “I evolved significantly from my last joint and the ones before it,” he says proudly. “I thought I was better than lots of these ”MCs” before, but once I saw that come together the way it did … I don’t even doubt. I’m humble though, I’ll talk more shit when I get through the door. Job not done [*Kobe voice.*]”

As he continues the rollout for the project, telling AAHH he has videos planned for every track (we’re looking forward to a visual for “2” featuring Radamiz, btw), Madwiz hopes this music will ultimately resonate amongst the majority of listeners.

“I want the world to agree on something for once … I’m making it so that one thing is the Madwiz discography and whatever it brings,”
he says. “I’m just creating as I go through shit, but above all, I want what everybody else wants. Peace of mind. Let’s find that.”

Riley About Author

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns