interview

CHIKA: A New York Star On The Rise

Almost a week ago, J. Cole’s epic album “KOD” dropped and so did a video that went viral from a…

Almost a week ago, J. Cole’s epic album “KOD” dropped and so did a video that went viral from a New York rapper named CHIKA, who responded to J. Cole’s song “1985” from his new album. Remarkably, her Twitter video now has over a million views.

CHIKA chopped it up with Above Average Hip Hop and discussed her music background and what inspires her.

I’ve been rapping since I was 14. I started writing poetry and I wanted a way to incorporate it into the songs I wrote, and eventually it just became what it is” she says.

I’m inspired by people & society. There’s plenty to write about, plenty to comment on, and a lot of things that need to be heard. In my opinion, music is the best way to do that,” she adds.

https://twitter.com/oranicuhh/status/987726695062036480?s=21

It’s evident that CHIKA has a lot to say and wants her voice to be heard. Her Twitter page is also proof of that. She has countless rap videos that discuss wealth, the black community, love and a slew of meaningful analogies.

I want to be remembered. Not for who I am, but for what I bring to the game & changing how people think. I just want the respect that my fellow lyricists get and the opportunity to touch people in some way,” she notes.

CHIKA is originally from Montgomery, Alabama. She recently relocated to one of the world’s music capitals – New York, to focus on her music career. She also comes from a very supportive family and keeps them in the forefront of her mind when times get rough.

My family also keeps me motivated. I have parents and a sibling with special needs that I want to be able to take care of. When things get really hard, I think about that. They have tried their best to support me, so I‘ll bust my ass to support them,” she mentions.

In her latest viral video, she discusses how there are people in the rap game who take their platform for granted. Mentioning that there’s so much in society that needs to be addressed and it’s not. CHIKA is fighting for a spot in the game so her voice can be heard and lives can be changed. Similar to how J. Cole, who she admires, pierces the souls of his fans with his lyrics.

By the looks of it, CHIKA is definitely off to a great start in her music career. It won’t be long before she’s ranking top 10 as the next influential rapper in the game.

https://twitter.com/oranicuhh/status/989550438038097921?s=21

interview

Koncept Talks Korea & Premieres New Video For “Never Again”

The Queens MC flipped a two-week tour into a two-year odyssey of success

It’s all about trusting the journey because sometimes following your gut can take you into unexpected territory. Just ask Queens (New York) rapper Koncept — one-time Fat Beats employee and former member of the Brown Bag All Stars. He’d built a bankable brand as a solo act, blazing from the onset of his debut LP back at the top of 2012. Having worked his J57 collaborative project The Fuel and having just about wrapped his next LP (which would become 14 Hours Ahead), he set off on a short tour in Seoul, the capital of South Korea. That was almost two years ago, and Kon has finally made his return to New York City after what became an unexpected odyssey of overseas fame.

RELATED: Read Our 2015 Interview With Koncept [Released In Support Of The Fuel]

“I was only supposed to be there for two weeks … the tour got extended,” he reveals to AAHH. “I ended up partnering with Sony Music [Asia], and it was a domino effect into a bunch of things.” The label made him an offer he couldn’t refuse, but as they agreed to release his 14 Hours Ahead LP, the deal required him to stick around indefinitely. “They said they wanted me to stay over there for the rollout of the album, so I could be face to face in the country, play shows, promote my brand and the album.”

The LP’s success led to a consistent touring schedule. “I tried to come back a few times,” he notes. Each time he attempted to return, bookings would pile one, forcing him to abandon the plans. “This time I was straight up, like, ‘all right, I’m going to go back to New York. I’m going to fly out June 20th. Like there are no bookings after June 15th, you know what I mean?'”

“I just been nonstop,” he continues. “I just finished this new album, and I want to drop these news videos I have … but I just [needed to] regroup and take a little rest, you know what I mean? Chill for a little bit and then get back into everything.” The first of these new videos — there are five in total — “Never Again” is premiering right here on AAHH. “It’s just about not making the same mistakes and learning from your experiences,” he says of the track, “just getting rid of all of the negative things in your life, from relationships to friendships, etc.”

 
Ultimately, he credits his time in Korea with helping him break ground that merely networking online wouldn’t have allowed — which is a big takeaway for any artist considering touring overseas. “I’m constantly booked … I play three shows a week. There’s a real connection with the people, the fans, and with the industry as a whole out there.” Though he’d already tasted some initial success stateside, the same success that led him to Korea in the first place, what’s he’s built over there has been next level. “Going out there and just being the unicorn, just being different, instantly people gravitated towards it.” On top of just a hectic live schedule, he also landed numerous print magazine placements and even commercial placements — notably appearing in Spyder clothing ads that appeared across Asia in movie theatres.

Perhaps most importantly, it’s sparked a whole new wave of creativity for Koncept. “It’s dope because it’s in a different place is just really inspiring. You know what I mean? Walking outside every day and just seeing things that I’m not used to, meeting different people … it’s a whole other inspiration.” As he explains, the outlook has given his music an even more unique vibe than it already had. “I’m not to trying to be pigeonholed as a New York rapper … there’s a big world out here. I’m trying to be a fucking a global artist, you know, global musician.”

14 Days Ahead
is available everywhere.

 

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interview, Interviews

Get to Know London Rapper: Kid Bookie

“Energy Transcends” was the phrase that stuck with me after an insightful conversation with the highly motivated, London based rapper:…

“Energy Transcends” was the phrase that stuck with me after an insightful conversation with the highly motivated, London based rapper: Kid Bookie.

After watching Bookie’s music video for the single “Who’s Next,” I became intrigued by the UK artist. The image that stood out to me from that video was of a sign reading: “you’ve been brainwashed into liking trash,” because immediately after showing it, he spits bars that would make any Soundcloud rapper terrified. Kid Bookie proved to me in six seconds that he had a deep respect for lyricism in Hip Hop, and that he was not afraid to voice his opinions towards those who mishandle it. After watching a few more of his videos I learned that Books had recently toured with Bone Thugs-N-Harmony. This was truly icing on the cake. So I called him up.

The first thing I noticed about Bookie was how hungry he is to be heard. This man truly cares about his art and he told me how appreciative he was that I recognized his talent. Immediately I asked him about his quote from the “Who’s Next” video: “you’ve been brainwashed into liking trash.” And his answer clarified how deeply involved with Hip Hop he truly is.

Books said that “Even if you’re not rapping, but you have an element of musicality because you studied music, and you know what goes in a beat, that shows me that you care. And people don’t care these days, but people who do care, you find them. You have to study your predecessors.”

 
This is pretty much an extension of the J. Cole/Lil Pump conversation, where people are acknowledging the increasing gap between “clout” rappers and true lyrical artists. But Bookie had no malice for these types of “rappers” in his statement. As he put it: people will find those who put blood, sweat, and tears into their music.

When I asked about the Bone Thugs-N-Harmony tour I was impressed to learn that the group actually reached out to Bookie first. The London MC modestly said that the OG’s respect him, despite being relatively underground. And it was clear the respect went both ways. Bookie described growing up watching his father rap, and hearing Grime artists all around him in. But he made it clear that he is not a Grime rapper, or fully aligned with London’s underground scene. The MC told me that he resonated more with artists like XXXTentacion and those with an aggressive, artistic energy about them. When Bookie and I previewed a track he had been working on I could spot the influence. With a combination of fast paced spitting, melodic singing, and super aggressive scream-rap, it became apparent that the young MC has a strong portfolio in the making.

When I asked Bookie who inspired him growing up, he told me that before he even picked up a rap CD, he listened to rock. System of a Down, Slipknot, Korn, and Blink 182 were just a few of the bands the MC said influenced his music. We spoke about the importance of the rock/rap relationship and how Hip Hop has adopted the energy that was introduced in the 80’s and 90’s via the punk scene. London was arguably at the forefront of this scene, and Bookie proves he is a product of this through the energy he puts out. As I listened to his upcoming tape “Publish THIS” I could hear the rock influence; but it’s his variety of flow, subject matter, and carefully calculated lyricism that makes it an airtight project.

My conversation with Kid Bookie gave me a promising hope that there are budding MC’s out there preserving Hip Hop’s gritty, lyrical roots. With the self-proclaimed underground album: “Publish THIS” scheduled to drop May 31st, Bookie wants you to know before he’s dead, no matter how early or late it be, he will change the world through his music.

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interview, Interviews, New Music

Daniel Najar Is In It For The Love

Growing up as a Jehovah Witnesses, Hip Hop’s artist Daniel Najar journey began while going door to door one weekend…

Growing up as a Jehovah Witnesses, Hip Hop’s artist Daniel Najar journey began while going door to door one weekend with his family. “One day a lady let us into her house, and she was explaining to the older guy I was with that her son was rebellious and listened to rap,” he tells AAHH. “Her son shortly came out of his room, and I could hear ‘The Real Slim Shady’ by Eminem in the background.”

His fascination with Eminem — and The Marshall Mathers LP — led him to explore the catalogs of multiple artists, before getting into the game himself. “I ended up having a very crazy life of my own, and at the age of 24 I began to take rapping seriously, pursuing a career in music,” he says. 

“I feel that I can add some value into Hip Hop … I look forward to sharing my life story with the world,” he continues.

“I look for beats that match my emotions or how I’m feeling at the current time,” he says of his deeply personal approach to creating music. “I spend hours every week looking through beats to find something that gets me inspired and motivated to write.”

Currently, he’s working on a project called On The Rise. “I’ve released all the tracks I’ve finished to my Youtube Channel and all the streaming sites,” he noted.

“Everyone in the world has a layer to them you will never see,” he explains. “When you create music you are forced to reveal the things you would normally never share with anyone … making music is extremely personal and puts you in a vulnerable position.”

“I want to show people if they believe in themselves anything is possible,” he shares as a noble goal in the industry. He’s definitely in it for the love — you can’t hate on that!

Check him out, below.

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interview, Interviews

Cold War: An Interview With Rising Upstart Cautious Clay

We spoke to Cautious about his musical influences, creative process, and a fated trip to Korea that changed his life.

Cautious Clay burst onto the scene last September with the release of his debut single, “Cold War,” and hasn’t looked back since. The former leasing agent marketer has progressed at a torrid pace since the impressive drop, accomplishing more in nine months than most artists do in an entire career: he’s racked up millions of plays on Spotify alone, performs throughout the country, and is already being hounded by major labels. He re-released his debut EP, Blood Type, attached with an extra track, “Stolen Moments,” in April and is already slated to release a new EP by the end of May. We spoke to Cautious about his musical influences, creative process, and a fated trip to Korea that changed his life. You can check it all out, below.

Not even a year ago, you were working as a leasing agent marketer. What was it like working a 9-5 as a passionate musician?

I was fortunate enough to find a way to make a living out of college. But, besides that, it was still something that I realized, even though I was making money, it wasn’t in a way in which I was happy. As cheesy as it sounds, I’m kind of a guy of my convictions and I didn’t relate to anyone else at my job. It was super soul-sucking.

And what made you finally take the leap of faith and quit?

Long story short, I had been making beats and stuff for several years and had a lot of weird ass beats up on my Soundcloud. The head of a Korean label sent me an email almost three years ago, in 2015, saying he wanted me to come out to Korea to work. At first I said, “That’s ridiculous,” and I ignored it. A year later, my manager was going out to Korea for a vacation and asked a friend of his if there was anyone he should meet while out there. He was introduced to the same guy that cold-emailed me years ago and they were like, “We have to get him to Korea.”

I was still working in corporate throughout those years and basically had no vacation time, I had like one or two days, and I took unpaid days off too and was like cool, I wanna do this. I basically ended up producing eight songs for these semi-big Korean artists; that was super surreal for me. The fact that I did that, I was like okay this is a sign. The beats were just some stuff I was working on like on a plane ride or making randomly, so I realized if I really just put 100% of my efforts into this and focused, maybe I could make a career out of this. One of the songs I produced ended up being nominated for a Korean Hip-Hop Award.

Growing up in Cleveland, how did the city influence you musically, i.e., Kid Cudi or Bone Thugs-N-Harmony? Sometimes your voice sounds eerily similar to Kid Cudi’s, although you’re different stylistically.

It’s funny you say Bone Thugs because they lived in Mayfield Heights, not too far from me. I think in terms of inspirations growing up, I would say that Cudi was surprisingly not a huge influence, I had always heard about his stuff and kinda listened to it peripherally but I never really got into it, funny enough. Not that I don’t like him as an artist, but he was never super inspiring for me.

You said in a past interview that you’re heavily influenced by Hip-Hop. Which artists in particular?

Today, there’s some artists I really like even just because of a couple verses that they’ve done. I really love Earl Sweatshirt’s verse on, “Super Rich Kids.” I think he’s incredibly talented and I really fuck with his stuff. Obviously Andre 3000 is amazing. Sometimes stylistically I’m really into Ugly God too, he’s of a genre that I love because it’s the most self-deprecating, he’s just funny.

And which artists overall?

I was super into a lot of different stuff, a lot of stuff my parents turned me onto early on, I kinda didn’t accept at first as most kids wouldn’t, but it kinda comes back around. I listened to a lot of RnB, Pop Punk; Green Day, Lil Bow Wow, 50 Cent, a bunch of pop of just in the early 2000’s and late 90’s was around the house and in my ears. In my teens I was a really big jazz head and played in a jazz band.

Which artists would you most like to collaborate with?

I’m really stoked actually to collaborate, I think I might be working with Duckwrth pretty soon, I really like his stuff. I would definitely say Kendrick Lamar, he’s so sick, that’d definitely be the dream collab. Otherwise I’m kinda open to different ideas in terms of collaborations. Someone like Alina Baraz might be cool or SZA. Maybe even in a production sense it could be interesting.

 
As a poly-instrumentalist, front man and songwriter, what’s the creative process like for you in terms of collaboration? Do you do most everything alone or like to include others in the process?

That’s a great question, I’m kind of grappling with that right now because I do get hit up for a lot of production and collabs, and it’s easiest sometimes for me to just be by myself and just make everything on my own. But there are some situations where I’ve been collaborating with people lately, on my next project I have one co-production, everything else is on my own. That’s a good example of someone having a cool sound, something I admire, and I’ll work with them for that particular reason. But in general I definitely feel like it’s difficult because I am a producer, so if a producer wants to work with me you gotta be good, cause I can already do this.

Blood Type seems to cover lots of topics regarding relationships, specifically, people struggling to stay present in the digital age. Would you say the whole E.P. is based on this theme or is the project more so general observation?

I would say it’s more of a general observation and that’s just a part of it. I try to toe the line and not be preachy in how people lead their lives, I like to have more of a reflective mentality about it. Everyone has a different perspective on things and I wanted to show my interpretation of how I see things. That stems back to the title, Blood Type, representing my identity in a grander sense. It’s purposefully trying to highlight my perspective on relationships and on things people might wanna consider or think more about in their own lives. I’m not trying to say you’re bad for using Tinder, of course, use Tinder! But kind of like hey, this is where we’re at and this is okay but also just realize that you can live your life in a lot of different ways.

From a songwriting perspective, are all of your songs based on your personal experiences or do you draw inspiration from elsewhere?

Mostly, 80-90%, my experiences because for me, that’s the easiest way to feel that what I’m saying is authentic. It’s weird for me me to try to do something if it doesn’t feel right. I think today is the coolest time to just be yourself, so, that’s all I can do.

Stay independent or sign?

I think I’m definitely gonna stay independent for the near future, but down the line, if an opportunity comes about that makes sense for me, I would definitely consider that.

What’s on the horizon for Cautious Clay?

Yeah, right now I’m actually working on putting out my next project at the end of May. It’s something I’m pretty stoked about, it’s a 3-4 song E.P. There’s gonna be a video and some pretty cool artwork that my friend Lane is working on, he did all of the artwork for the last project. I’m playing a show at Bowery on July 24th. I’m just stoked to keep it moving, it’s a fun one for sure.

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