interview, Interviews, Main

#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
interview

Texas’ Lil X Is Ready To Takeover As The ‘New Kid on the Block’

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young,…

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young, rowdy, and popular, he is achieving viral attention with his new project, New Kid on the Block, and the project’s breakout hits, “Galaxy” and “Bands All Done”. On the verge of becoming a social firestorm, we sit down with the star on the rise to get familiar with who he is, where he’s from, what he’s about and what he has in store.

[AAHH]: What was it like growing up where you are from?

[Lil X]: It was fine, I got to do what I wanted. El Paso is right on the border of Mexico so there is lots of tradition and mixed culture.

Has your family been supportive of your career?

Yes my family has been supportive and I know they are trying to understand what I’m doing and one day fully learns what I’m creating and what I’m making.

If you had to choose one record for someone to listen to from you, what would it be?

Greatness, its uplifting and gives off a different feel. I personally say most people would enjoy this song.

Was “New Kid on the Block” your debut project or can new fans find more of your catalog elsewhere?

It was mostly my debut project but im going to be releasing more music soon.

Can you describe the creative process behind “New Kid on the Block”?

Well I sat down in my room and I played the beat and found were the words would fit and then created the correct melody and bam I took out each song one by one.

What are the singles from your latest project?

Galaxy, Pouri’n, and Bands All Done.

Any notable producers you are working with or want to work with?

I think Reazy Renegade is a great producer I work with. I would like to work with Molly Raw and Muder Beats in the future.

Any big-name features in the vault that we could expect anytime soon?

I have a couple of people that I’m talking with but I don’t want to give them up yet.

You’re only 16 so we wanted to ask you a random question. Can you name 5 Lil Wayne records? If so what are your favorite 5?

Yes I’m going to go with How to love, A Milli, Mona Lisa, 6 Foot 7 Foot, and Lollipop.

If you could choose 3 people to be on your next project who would it be?

I would probably go with Tavis Scott, Lil Skies, and Lil Uzi Vert.

Any label attention or calls right now?

I have a lot of different things happening and I’m looking for my best options before I sign to anything.

For more on Lil X, follow the rising star on Instagram.

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Akhil Sesh – “Amazing”

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which…

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which Akhil glides across the uptempo, percussion-driven production, displaying his knack for melodies and songwriting, as his lyrics come to life across the rooftops of the city, all adding up to one “Amazing” song and video.

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Jazz Regal – “Lifetime”

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort…

Jazz Regal - "Lifetime"

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort Lifetime. It’s a short but sweet project on which Jazz’s gritty tone and vocals lead the way for his hard-hitting, reflective rhymes, adding up for a well-crafted listen from start to finish. Give it a spin here, and look out for more from him soon!

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D-Brown & 30 Boy Will Ooze Chemistry On “Full Court Pressure”

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an…

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an overcrowded lane feel like an empty highway. Their latest collaborative effort Full Court Pressure landed across my desk this week, and I’ve been cranking it ever since.

The vibe is very familiar sonically. Hard beats that remain extremely cohesive, keeping the project fairly levelled — making for a skip-free top to bottom experience, without having to readjust yourself. The sub category the duo fall into often have a tendency to keep the thematic elements of their projects quite predictable. While these two do pick the low hanging fruit at a few points (for lack of a better analogy) there is this undeniable rawness in their bars … an almost explosion of authenticity that trumps much of the fabricated storytelling new jacks have made trendy.

It’s an aura reminiscent of Jeezy in his heyday.

At a solid seven songs (with very little fat to trim) the project is an easy listen — but offers a hearty meal for those craving some substance to go along with their playlist-ready bassy beats.

There are plenty of gems here. The aptly titled “Official” was one that I immediately found myself running back a few times — as I did with the look-at-me-now vibe of “Bag Today.” The obligatory but tastefully flipped song about the females, “Preferences,” sees the two professing their taste for women with money and things of their own (among other assets).

One of the shiniest moments on the project is the infectious “Memphis,” which sports a chorus from the LP’s sole feature — the older brother of Juicy J and the co-founder of Three 6 Mafia, Project Pat — helping segue the two incredible verses by D and 30.

The track has been my most played this week (it wasn’t even close).

Their chemistry is undeniable and their ear for the perfect production to complement their tales of perseverance, street life and subdued (but still prominent) themes of opulence are on full display. While the two can really rap, it doesn’t feel like past tense, but rather present tense play by plays.

“Money doesn’t make you real,” D laments in the intro of “Official.” It’s this mantra of keeping it 100 and letting it speak for itself that drives Full Court Pressure. Cue it up, press play and enjoy.

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