Maxi—with millions of spins—is a new type of independent artist, riding a new wave. Get down or drown.
Maximum is an artist who has been featured on our page a few times now; the New Jersey rapper has been making noise for more reasons than one. To start, as we wrote last year, he became an official affiliate of the illustrious MMG—the label headed by slimmed down capo Rick Ross. This is a deal that was ultimately turned down [by Maxi] due to legal concerns around masters and publishing. Then, amidst a lot of chatter about his purported relationship with Nicki Minaj’s ex-boyfriend, he released FaceTime shots of him and Meek Milly; it was a metaphorical mic drop.
So, where does he go from here? Well, after garnering over 1,000,000 streams on Spotify, which we know equals some dead presidents, and 32 million views on SoundCloud, Maximum is making a fresh start. The F.E.A.R INC CEO who worked with the likes of Meek Milly, Lil’ Boat, and “Birthday Song” crooner Jeremih on his debut album, Drunk In America, is officially changing his name to Maxi Maxx, and prepping his upcoming project, UnderGround President 2.
A full-blown listen to his debut album paints the picture of a child who came from the bottom—no Drake shit. You have to imagine the potential and bravery it takes for an artist to turn down deals when faced with the possible loss of control; Maxi—with millions of spins—is a new type of independent artist, riding a new wave. It’s quite reminiscent of Max B in the Cocaine City days. Get down or drown.