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YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

Every year thousands of film, media, and music lovers migrate from all over the world to Austin, Texas to attend…

Every year thousands of film, media, and music lovers migrate from all over the world to Austin, Texas to attend one of the biggest festivals of the year–SXSW.

With well loved artists and celebrities making their way to Austin as well for panels, shows, and simply to hang out–its more than likely that a civilian will run into someone they admire while taking a stroll on 6th Street.  This year I had a chance to cover some of the biggest events happening during SXSW, one of them being the Heartless stage given by YFNBC, starring YFN Lucci and more.

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless StageYFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @Designershots]

Straight off the release of his debut project Ray Ray From Summerhill, YFN Lucci hit the stage at SXSW performing at the official YFNBC stage. Produced by YFN’s promotions and tour manager NoNo, the Heartless stage was the largest official SXSW stage featuring both known, and rising acts. From Ralo, Westside KJ, and Black Chris– YFN Lucci shared the stage with artists from all over including Atlanta, North Carolina, and even the Bahamas. YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @designershots]

YFNBC teamed up with Backwoods, Blinde Panda, and No Daes Off Ent. to put on a one-of-a-kind event at the Nook Amphitheater, which hit capacity–not once, twice, but three times! This is the second year that Lucci and his team has sold out a 6th Street location for SXSW, which is the livest street of SXSW, even with new additions to the YFN label.

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @designershots]

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage[shot by @designershots]

Lucci continues to show that his team is not one to be second guessed. SXSW has proven this!

Contributions from Martie Bowser @RoleModelPublicity

Amber Corrine or call me AC, (its fine) lol. YouTube personality| videographer-singer-writer-photographer. I like to dabble in all kinds of media. I am a two-time college grad and I run my own beauty&lifestyle website www.ambercorrine.com
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This Week’s ‘On The Cusp’ Playlist

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated…

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated by our writer Riley Wallace. For all inquiries and submissions, hit up the playlist’s official Twitter feed.

This week’s cover artist is Chris Allen.

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Mark Steele “It’s Been A Minute” Album Is Almost Here

Preparing for his It’s Been a Minute album, Mark Steele, in great spirits, opened up in our interview about change…

Preparing for his It’s Been a Minute album, Mark Steele, in great spirits, opened up in our interview about change leading to new beginnings in his life. “I’m at a crossroad right now. I feel this energy of something manifesting,” Steele tells Above Average Hip-Hop. “I’ve never felt this close. It’s such a dynamic too, I still go through everyday struggles just like the next person.” With change appearing in the MC’s life, he is more in tuned with who he is, where he is headed without forgetting where it all started. Durham, North Carolina.

Steele was born and raised in Durham where he grew up fast witnessing a lot. “We’re kind of like a melting pot. We get influenced by everybody because a lot of people come down here for an easier way of living,” Steele notes. “I think I’m a great representation of what Durham is: multilayered.” Steele embraces sounds from New York, Philly, Atlanta, and DMV area. With hip-hop adapting to each new generation, it’s a blessing to hear real lyrics every chance you get. Steele also influenced by hip-hop’s “golden age,” the 90s rap era, where “everything lyrical” is major to him. “I’m fearless with creating records and not really caring what’s popular a lot. I’m bringing lyrics,” notes Steele. “I’m one of those rare people, a trendsetter.”

The MC started rapping in a duo group called Mic & Rep with his friend in high school. During his college years at North Carolina Central University, he met record producer and executive, 9th wonder, who later on becomes his mentor. From that point, his solo career began.

“My music has substance, it’s conceptual.” Whether it’s good or bad I can create some type of art from it, I know that I’m good.”

Best known for his ESPN Sports Center anthem “Greatness,” Steele has been working none stop to become a leader of hip-hop’s new generation. Coming off his Before A Minute mixtape hosted by DJ Wade Banner serves as a prelude to Steele’s forthcoming album It’s Been A Minute. “This is the best thing I ever done in life, I can’t wait to give it to the people,” notes Steele. The rapper doesn’t have to wait much longer, this Friday (Oct.12) we’ll be able to hear his anticipated project where he shows vulnerability and honesty. “A lot of hidden messages in the album. You’re going to have to dissect it a couple of times. It’ll be from how the record was structure, topics, lyrics, and transitions,” he says.

With limited features on the new album, Steele managed to get No Malice. Steele tells me they share mutual producers and it was “the grace of God” to get No Malice on his album. With everything leading up, he’s happy where he is and excited for what’s to come. He shows the definition of hard work and where it can lead you, but importantly how he takes one step at of time.

“Have you ever been so stressed and so blessed in the same breath? That’s exactly where I’m at right now. It’s an interesting period and I’m just enjoying the moment.”

Towards the end of our conversation, Steele shares his last words. “For anyone that’s trying to pursue anything. Doctor, lawyer, artist, etc. The biggest keys: keeping god first, putting in the work, and lastly, don’t give up.”

Mark Steele is also co-headlining his It’s Been a Minute album release concert at Drom in New York City alongside No Malice on Friday, October 12th. Purchase your tickets here: https://goo.gl/BgnXD2

Get familiar with Mark Steele. Check out his latest music video for “Grace of God” featuring No Malice.

 

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Diplomats Announce “Diplomatic Ties” Album Dropping Thanksgiving Day

Fans of the Diplomats have had dreams both built up and destroyed over the years as squabbles and disagreements (most…

Fans of the Diplomats have had dreams both built up and destroyed over the years as squabbles and disagreements (most notably between Jim Jones and Cam’ron) have prevented a proper reunion (outside of a few showsand follow up to 2004’s Diplomatic Immunity 2 LP. After teasing a long-awaited project back in September, it appears the project now has a title and official release date.

As the group’s set at A3C in Atlanta drew to a close, Jim Jones made the announcement fans had been waiting for.

“On Thanksgiving, there will be a Diplomat album dropping,” exclaimed Jim Jones with his arm draped over Freeky Zeeky’s shoulder. “It’s called Diplomatic Ties, and the documentary will be out a week after that.”

“We havin’ some fun,” he added. “We been in the studio … we appreciate all the love.”

Jones first shared the new project three weeks ago, posting a photo an Instagram of the tracklist — which is a strictly Dipset affair, except for a lone feature from XO spitter Belly. A final tracklist and official artwork have yet to be revealed.

https://www.instagram.com/p/Bnkxig9Ao7S/?utm_source=ig_web_button_share_sheet

Tentative tracklist for Diplomatic Ties, is below.

1. “Intro” featuring Juelz Santana
2. “Live Forever” featuring Jim Jones and Cam’ron
3. “Sauce Boss” featuring Jim Jones and Juelz Santana
4. “On God” featuring Juelz Santana, Jim Jones and Belly
5. “Big Deal” featuring Cam’ron and Jim Jones
6. “Oh Lord” featuring Cam’ron and Jim Jones
7. “Celebrating Life” featuring Juelz Santana and Jim Jones
8. “By Any Means” featuring Juelz Santana and Jim Jones
9. “Sets Back” featuring Cam’ron and Jim Jones

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Diplomats Announce “Diplomatic Ties” Album Dropping Thanksgiving Day

Fans of the Diplomats have had dreams both built up and destroyed over the years as squabbles and disagreements (most…

Fans of the Diplomats have had dreams both built up and destroyed over the years as squabbles and disagreements (most notably between Jim Jones and Cam’ron) have prevented a proper reunion (outside of a few showsand follow up to 2004’s Diplomatic Immunity 2 LP. After teasing a long-awaited project back in September, it appears the project now has a title and official release date.

As the group’s set at A3C in Atlanta drew to a close, Jim Jones made the announcement fans had been waiting for.

“On Thanksgiving, there will be a Diplomat album dropping,” exclaimed Jim Jones with his arm draped over Freeky Zeeky’s shoulder. “It’s called Diplomatic Ties, and the documentary will be out a week after that.”

“We havin’ some fun,” he added. “We been in the studio … we appreciate all the love.”

Jones first shared the new project three weeks ago, posting a photo an Instagram of the tracklist — which is a strictly Dipset affair, except for a lone feature from XO spitter Belly. A final tracklist and official artwork have yet to be revealed.

https://www.instagram.com/p/Bnkxig9Ao7S/?utm_source=ig_web_button_share_sheet

Tentative tracklist for Diplomatic Ties, is below.

1. “Intro” featuring Juelz Santana
2. “Live Forever” featuring Jim Jones and Cam’ron
3. “Sauce Boss” featuring Jim Jones and Juelz Santana
4. “On God” featuring Juelz Santana, Jim Jones and Belly
5. “Big Deal” featuring Cam’ron and Jim Jones
6. “Oh Lord” featuring Cam’ron and Jim Jones
7. “Celebrating Life” featuring Juelz Santana and Jim Jones
8. “By Any Means” featuring Juelz Santana and Jim Jones
9. “Sets Back” featuring Cam’ron and Jim Jones

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Why “Diplomatic Immunity” is Still Talked About 15 Years Later

This was a prime example of what the East Coast hip-hop scene was made of.

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