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YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

Every year thousands of film, media, and music lovers migrate from all over the world to Austin, Texas to attend…

Every year thousands of film, media, and music lovers migrate from all over the world to Austin, Texas to attend one of the biggest festivals of the year–SXSW.

With well loved artists and celebrities making their way to Austin as well for panels, shows, and simply to hang out–its more than likely that a civilian will run into someone they admire while taking a stroll on 6th Street.  This year I had a chance to cover some of the biggest events happening during SXSW, one of them being the Heartless stage given by YFNBC, starring YFN Lucci and more.

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless StageYFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @Designershots]

Straight off the release of his debut project Ray Ray From Summerhill, YFN Lucci hit the stage at SXSW performing at the official YFNBC stage. Produced by YFN’s promotions and tour manager NoNo, the Heartless stage was the largest official SXSW stage featuring both known, and rising acts. From Ralo, Westside KJ, and Black Chris– YFN Lucci shared the stage with artists from all over including Atlanta, North Carolina, and even the Bahamas. YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @designershots]

YFNBC teamed up with Backwoods, Blinde Panda, and No Daes Off Ent. to put on a one-of-a-kind event at the Nook Amphitheater, which hit capacity–not once, twice, but three times! This is the second year that Lucci and his team has sold out a 6th Street location for SXSW, which is the livest street of SXSW, even with new additions to the YFN label.

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage

[shot by @designershots]

YFN Lucci Set The Tone For SXSW With The Official YFNBC Heartless Stage[shot by @designershots]

Lucci continues to show that his team is not one to be second guessed. SXSW has proven this!

Contributions from Martie Bowser @RoleModelPublicity

Amber Corrine or call me AC, (its fine) lol. YouTube personality| videographer-singer-writer-photographer. I like to dabble in all kinds of media. I am a two-time college grad and I run my own beauty&lifestyle website www.ambercorrine.com
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Track Seven Band Makes A Strong Reintroduction With “Memory Loss” Single

Today’s game is truly a never-ending cycle of here today and gone tomorrow. For Track Seven Band, haven’t released a…

Today’s game is truly a never-ending cycle of here today and gone tomorrow. For Track Seven Band, haven’t released a project since 2016’s The Try And The Fail, the uphill battle it seems is reigniting the flame within casual fans who may have moved on to the next one. It’s this overarching idea that guides Cost’s pen for their brand new single “Memory Loss.”

RELATED: #IndieSpotlight: Track Seven Band – The Try And The Fail

There is a lot to unpack with this single. Top-level, there is this flagrant (metaphorical) slap across the head — as though he’s screaming, “I’m still here, stupid.” Below the surface, Cost takes the opportunity to reiterate his position, introduces rumor inducing storylines, and takes a look back at his past.

In the first verse, he drops mention of having traveled around the world on the dime of a figure whom he chooses to keep anonymous; as he explains, this person gave him the motivation he needed to jumpstart his career, but has since “turned faces.” It’s in this act — he further notes that haters induce the same phenomenon — that he seems to have found the strength to thrive.

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The second verse begins by reiterating where he’s come from — noting that section 8 and financial aid were his life preservers in his darkest moments. He also notes that he’s still in debt (half of which he paid off with the money he made selling weed). All this isn’t done to glorify anything, but rather serve as motivation. It also hammers home the fact that he has been there and done that, too.

Perhaps in a way, he’s exuding the same motivation that he felt traveling the world.

Playing chess as opposed to checkers is a line that poignantly pops out. “Memory Loss” is a strong (re)introduction or merely business as usual — depending on your knowledge of the band. Either way, it’s drenched in that endearing sense of honesty and realness that made them a group I’ve returned to numerous times since first being introduced to their music.

It’s all about the long game, and — in the end — good music. Cost notes that he’s motivated by things that money can’t buy. That, quite often, is code for having something to lose on a deeper level. It’s in seeing an artist stick to their figurative guns without bending their ethics that true inspiration can be felt.

If you haven’t explored the past releases, do so … immediately.

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Akhil Sesh – “Amazing”

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which…

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which Akhil glides across the uptempo, percussion-driven production, displaying his knack for melodies and songwriting, as his lyrics come to life across the rooftops of the city, all adding up to one “Amazing” song and video.

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Jazz Regal – “Lifetime”

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort…

Jazz Regal - "Lifetime"

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort Lifetime. It’s a short but sweet project on which Jazz’s gritty tone and vocals lead the way for his hard-hitting, reflective rhymes, adding up for a well-crafted listen from start to finish. Give it a spin here, and look out for more from him soon!

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D-Brown & 30 Boy Will Ooze Chemistry On “Full Court Pressure”

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an…

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an overcrowded lane feel like an empty highway. Their latest collaborative effort Full Court Pressure landed across my desk this week, and I’ve been cranking it ever since.

The vibe is very familiar sonically. Hard beats that remain extremely cohesive, keeping the project fairly levelled — making for a skip-free top to bottom experience, without having to readjust yourself. The sub category the duo fall into often have a tendency to keep the thematic elements of their projects quite predictable. While these two do pick the low hanging fruit at a few points (for lack of a better analogy) there is this undeniable rawness in their bars … an almost explosion of authenticity that trumps much of the fabricated storytelling new jacks have made trendy.

It’s an aura reminiscent of Jeezy in his heyday.

At a solid seven songs (with very little fat to trim) the project is an easy listen — but offers a hearty meal for those craving some substance to go along with their playlist-ready bassy beats.

There are plenty of gems here. The aptly titled “Official” was one that I immediately found myself running back a few times — as I did with the look-at-me-now vibe of “Bag Today.” The obligatory but tastefully flipped song about the females, “Preferences,” sees the two professing their taste for women with money and things of their own (among other assets).

One of the shiniest moments on the project is the infectious “Memphis,” which sports a chorus from the LP’s sole feature — the older brother of Juicy J and the co-founder of Three 6 Mafia, Project Pat — helping segue the two incredible verses by D and 30.

The track has been my most played this week (it wasn’t even close).

Their chemistry is undeniable and their ear for the perfect production to complement their tales of perseverance, street life and subdued (but still prominent) themes of opulence are on full display. While the two can really rap, it doesn’t feel like past tense, but rather present tense play by plays.

“Money doesn’t make you real,” D laments in the intro of “Official.” It’s this mantra of keeping it 100 and letting it speak for itself that drives Full Court Pressure. Cue it up, press play and enjoy.

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