Every year thousands of film, media, and music lovers migrate from all over the world to Austin, Texas to attend one of the biggest festivals of the year–SXSW.
With well loved artists and celebrities making their way to Austin as well for panels, shows, and simply to hang out–its more than likely that a civilian will run into someone they admire while taking a stroll on 6th Street. This year I had a chance to cover some of the biggest events happening during SXSW, one of them being the Heartless stage given by YFNBC, starring YFN Lucci and more.
[shot by @Designershots]
Straight off the release of his debut project Ray Ray From Summerhill, YFN Lucci hit the stage at SXSW performing at the official YFNBC stage. Produced by YFN’s promotions and tour manager NoNo, the Heartless stage was the largest official SXSW stage featuring both known, and rising acts. From Ralo, Westside KJ, and Black Chris– YFN Lucci shared the stage with artists from all over including Atlanta, North Carolina, and even the Bahamas. 
[shot by @designershots]
YFNBC teamed up with Backwoods, Blinde Panda, and No Daes Off Ent. to put on a one-of-a-kind event at the Nook Amphitheater, which hit capacity–not once, twice, but three times! This is the second year that Lucci and his team has sold out a 6th Street location for SXSW, which is the livest street of SXSW, even with new additions to the YFN label.
[shot by @designershots]
[shot by @designershots]
Lucci continues to show that his team is not one to be second guessed. SXSW has proven this!
Contributions from Martie Bowser @RoleModelPublicity
