unsigned hype

Soo Casa Returns With Kid Frankie Featured Single

Toronto rapper Soo Casa is continuing his run with a brand new single featuring fellow Canadian artist Kid Frankie. The…

Toronto rapper Soo Casa is continuing his run with a brand new single featuring fellow Canadian artist Kid Frankie. The song “Regardless” is beaming with potential. The chunky bass and Auto-Tune tinged vocals mashed with the commercially viable production make for a solid effort. “Imma put a flex on you regardless,” the two croon on the hook. Both artists mesh well sonically—and should consider a full length or EP.

With only two songs on SoundCloud, [Frankie] already has a substantial following. This song is one that they both believe will put them on the list of next up artists on the Canadian landscape. Opening for Sean Kingston in Hamilton, Ontario (Canada) on December 11th, Soo Casa will be bringing Frankie out to perform the new single during his set—so stay tuned for the live footage next month.
Stream the track below, and be sure to add to your playlist on your fave streaming service. We like Tidal, but we’re biased!

[Photo credit: Paul Running]

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Haitian Artist FrancMill Responds To H&M and Trump on “Eazy”

2018 is off to a wild start — which isn’t unexpected considering our 2017. H&M, the exceedingly popular north-American clothing…

2018 is off to a wild start — which isn’t unexpected considering our 2017. H&M, the exceedingly popular north-American clothing chain, received an immense amount of public backlash after it released campaign images for the (now defunct) G-Eazy clothing line featuring a young black boy wearing a shirt that read Coolest Monkey in the Jungle.

The blowback inevitably resulted in both G-Eazy and Weeknd cutting ties with the company.

Then, 45th president of the United States, Donald Trump, made a controversial statement towards immigrants of both Haitian and African backgrounds, asking rhetorically during a briefing “why are we allowing people from shithole countries into America?”

This led Haitian-born Toronto-based artist FrancMill to release his new song “EAZY,” in direct response to both H&M and Donald Trump’s statement regarding his home country, Haiti.

“Eazy” is available now on all streaming services. #takeiteazytrump.

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Darrell Simms Drops His Sophomore “Wilcox Ave” Project

Darrell’s latest EP, Wilcox Ave, is his second official project — and a worthy follow-up to 2015’s BoiTroy EP.

LA-based Florida transplant Darrell Simms — raised by a Jamaican mother and Danish stepfather — moved with his family to the southern part of Sweden when he was 10. It was during this time that he discovered music through his mother’s CD collection; Michael Jackson’s History/Past/Present album gave him his first taste of music and led him to discover an eclectic range of genres that sparked his creative mind.

Poetry was his first creative outlet, which quickly led to writing hip-hop lyrics. His debut mixtape, The First Blink showcased the full range of musical styles Darrell is fluent in and was inspired by, including acoustic, and indie pop, cleverly mashed into hip-hop.

Fast-forward, Darrell’s latest EP, Wilcox Ave, is his second official project — and a worthy follow-up to 2015’s BoiTroy EP, which he recorded under the moniker BoiTroy. The first single, “Element” was given high-energy video treatment, directed by directed by @ralph_lucchese and @sirbjjensen. Check the visual and EP out, below.

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BK Rapper Corey St. Rose Drops A Visual For His Latest Single “Get Back”

With a steady rising buzz in the rap game, Brooklyn’s own Corey St. Rose continues to build momentum in New…

With a steady rising buzz in the rap game, Brooklyn’s own Corey St. Rose continues to build momentum in New York City. The latter of Corey’s 2017, he gave his fans Vibes; a project that set the tone for what’s to come from the charismatic rapper. Now, to start off his 2018, Corey makes his return with a new single and video for “Get It Back,” produced by Tyeon Thompson.

BK Rapper Corey St. Rose Drops A Visual For His Latest Single "Get Back"

Borrowing elements from some of his borough’s most iconic names, like Big Daddy Kane, the late Notorious B.I.G., and Marcy’s own Jay-Z, Corey’s swaggering persona and (Brooklyn) bravado is on full display in the video directed by Dpoftheyear. We see both sides of Corey as a rapper and showman. He walks the streets of Chinatown in New York City with two ski masked vixens by his side.

As always, Corey’s delivery is witty and boastful. “I just copped a Cuban for the trigger finger/Might cop another one for the middle finger,” he raps. Corey has big plans for 2018, make sure you’re on the lookout!

Check out Corey St. Rose “Get It Back” video, below.

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Track Review: Adrian Gamboa – “You Pt. II” ft. Dani Rae Vaughn

Despite the story in the lyrics, the relaxed instrumental and natural vocal harmonies make “You Pt. II” an enjoyable showcase of California pop rap.

Last week, 23-year-old southern California rapper Adrian Gamboa dropped the music video for his single titled “You Pt. II.” Set on an idyllic L.A. day, the visuals closely follow the story Gamboa tells through his verses: the story of a good relationship that came to an end. Through sharp cinematography and impressive aerial shots, the viewer watches as a downtrodden Gamboa reaches out to his ex-girlfriend and slowly makes his way towards her as he reminisces about the best and worst elements of their past. From a purely visual standpoint, it is a well-executed short film.

The instrumental features a sunny, easygoing beat that lay underneath a sweet guitar lick that reminds me of Frusciante era Chili Peppers. Gamboa spits with a commanding, emotional tone to match the lyrical content and flows smoothly over the track. Guest singer Dani Rae Vaughn is certainly a highlight; her strong vocals add a lot to the song, and her harmonies with Gamboa go over pretty well. Perhaps the most striking characteristic of “You Pt. II” is the use of samples. The hook features Gamboa and Vaughn as they assign new lyrics to the unforgettable chorus of Mariah Carey’s “We Belong Together.” An even bigger surprise comes at the bridge when the duo harmonizes the hook to one of the biggest hits in the John Frusciante catalog, RHCP’s “Under the Bridge.” Although the story behind Anthony Kiedis’ confessional does not exactly align with that behind “You Pt. II,” the sample effectively carries the forlorn character of the track before Gamboa and Vaughn close with the last hook.

Despite the story in the lyrics, the relaxed instrumental and natural vocal harmonies make “You Pt. II” an enjoyable showcase of California pop rap.

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