The rapper, producer, and entrepreneur, Sizzle, grew up in a family full of musicians and vocalists in East Atlanta; his love in the game was literally in his blood. He wears many hats in the industry. He’s his (own) boss, having founded Another Level Media Group, and he’s a talented producer. He also, much like Jay-Z and the late Biggie Smalls, doesn’t write his lyrics down. He puts songs together in his head, and just hits the booth.
To describe him as seasoned and ready to serve would be an understatement. He’s worked with the likes of Shawty Redd, for example, a rapper/producer who’s work for a who’s who list of trap-hop heavyweights; and the list [of past collaborators] goes on. His latest release is Before I Ignite, and based on what we heard — Sizzle lives up to his name.
Here’re the goods; his music is incredibly well produced. It is ready for the club/radio [with light, clean edits of course] and is guaranteed to move you. What it lacks in potential “innovation” sonically, it more than makes up for with sheer commercial appeal, and quality. His sure-shot singles here are “Me Myself & I,” with its slowly bassy trap beat, the slow/sexy “Complicated,” the 70’s rock-infused “Cali Luv,” and “G.I.G (Get It Girl)” which he gave a video treatment. He delivers a slightly more general vibe on tracks like “DB4L,” and “LaFamilia” — not to say they’re bad. They just don’t stand out as much as the highlights above.
This is some real deal rider music; an authentic soundtrack to a roundtrip from the trap house to the club, and back to the crib for an after party. We’re talking window down, ride out music. Sizzle can more than hold up against bigger trap brands like YG, for example. He believes he has an ear for great music — we’d have to agree. His secret? “I work to make hits; no excuses, just hard work.”
Well played. Add Before I Ignite to your playlist.
