Reviews, unsigned hype

“Play To Win” Is A Celebration Of Getting Over And Going For The W

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan,…

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan, Dre dives head first into a sea of familiar soundscapes but manages to distinguish himself sticking to not only a decree of keeping it real with those that matter most but also an endearing level motivation to rise above, layered over a humble base of blessings that he is more than aware of.

Sitting at 6 tracks, the album’s production is tightly curated, keeping the vibe consistent — but varied enough so that there isn’t time to get bored at all. The project starts off strong with the salute to his team “Don’t Matter” produced by Aham — who produced “I Can Tell” from his 2018 effort Over Tha Top. Here he drops introspective gems like he doesn’t have friends — but rather brothers — and a reminder that he’s from the (bottom) bottom. He follows up with the determination anthem, “Win.”

“I Know,” with its hard drums and dope muffled looped up sample has a more reflective aesthetic about it, as he gives everything he overcame before putting it all into the bars. “Let em knwo you human,” he says on the chorus, referencing the track’s slightly more personal touch.

The album project ends off with the massive “Miracles,” which caps off what stands as a strong collection of tracks to add to his already impressive catalog. Winning by adding personality and unique perspective to an already surfable wave, he manages to command attention without fading into the baseline. He has come a long way, and in many ways, Play To Win is a reflection of that, as he sorts out trust issues, comes to terms with truths, and does his best to get where he wants to ultimately be.

Check out Dre Steelo’s Play To Win, below.

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Reviews, unsigned hype

Marcoof500 – “Marco The Merchant” #Review

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the…

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the word — the Virginia upstart has been feeding his extremely loyal cult following with a steady slew of releases. Since that initial warning shot, he dropped the 4-song Kitchen Chronicles EP, which featured (among other things) the song “10 O’Glock” — a record he’s chosen to make the cut for his latest LP, Marco The Merchant.

The nine-song affair is an exciting blend of stylistic elements with varying degrees of commercial viability and earworm appeal. “10 O’Glock” for example has this vintage No Limit appeal to it sonically, that grow on you with Marco’s bars and loud, but noteworthy adlibs like “fuck Trippie Redd,” or the “Left-right uppercut that ends the song off.”3

While he uses a familiar formula on a number of the songs — that still manage to work — like the piano-driven “500k,” it’s when he puts his marketability on display that you get a full spectrum of his vision. “Pesos” is a definite standout, with an instrumental that sounds ripe for a YG feature. It’s one of the sole records that you could easily hear at the club, or within a mix show format, with its repetitive chorus that you’ll find yourself singing throughout your daily moves.

Another surprisingly flame emoji record is “Designer,” which we found ourselves returning to throughout the past week. Over the blown out bass of the lo-fi banger, he finds his footing and keeps the flow steady, with a razor-sharp barrage of bars that is perfectly encased by the soundscape.

With his label 500entertainmentllc and a track record of having toured as far as Japan, he’s clearly defined his lane and is keeping his overall aesthetic on the right track. Even when his material works harder to merely fit in with the wave, it manages to swim with the best of them — but when he’s hot, he’s hot. His journey is exciting to witness, and by intertwining it into his music, he’s giving his music not just a personal touch, but an inspirational gloss for a generation of new listeners and artists looking to see who ultimately floats to the top.

Whether it’s on some smooth Valee-esque vibes, or if it’s on some darker street fare like “Will They?” there’s a sense of authenticity that shines through. Marcoof500 is that dude!

Take Marco The Merchant for a spin, below.

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unsigned hype

Katiah One – “A Whole Lotta Water Works” EP

Upper West Side (New York City) rapper Katiah One is still reveling in his debut EP A Whole Lotta Water…

Upper West Side (New York City) rapper Katiah One is still reveling in his debut EP A Whole Lotta Water Works, which dropped November 2018. On a mission of changing the common perception of the average rapper, he draws inspiration from R&B and Rock–and artists like Freddy Mercury, Sam Cooke, and Issac Brock–all of which is evident when dissecting this eclectic body of work.

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Including “Tail Spin,” a single we featured in early December, the four-song project is a statement. Katiah’s goal with his music is to be a positive influence on the world and make people smile. Currently affiliated with FiveSe7enCollective, founded by producer and artist J57, he’s well on his way to making his mark in the game.

Check out Katiah One’s debut EP A Whole Lotta Water Works, below.

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J.R.Clark Enlists Smoke DZA & Stalley For “Sunset Symphony” EP

From the home of acts like Missy and Clipse — Virginia Beach — J.R.Clark is making his presence felt with his brand…

From the home of acts like Missy and Clipse — Virginia Beach — J.R.Clark is making his presence felt with his brand new EP Sunset Symphony. With nine songs packed with boom-bap slaps and airy smoked out vibes, the third full-length addition to his catalog sparkles; impressive features bring it all together, from the likes of Kush God himself Smoke DZA, former MMG rapper Stalley, and more.

 
Starting his career behind the boards as a studio engineer, J.R.started releasing his own music in 2014 and built a following in the underground hip-hop scene. Inspired by acts like Curren$y, Stalley, Big K.R.I.T, J.Cole, Rick Ross, Schoolboy Q, and Chance the Rapper, his sound is unmistakably smooth with a vintage Hip Hop gloss. Look out for his upcoming project Antique Summer, which features appearances from Fendi P (Jetlife Records) and more.

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Jonah Melvon’s “Rain Water Project” Is A Soulful Treat

Jonah Melvon celebrated MLK Day with the release of two singles from his brand new LP, Rain Water Project. The…

Jonah Melvon celebrated MLK Day with the release of two singles from his brand new LP, Rain Water Project. The standouts from the soulful 11-song project display some variation from the exciting Bay Area native.

“What’s Good For You,” the song that happens to kick off the LP is a slice of poetic neo-soul, that really highlights his vocal dexterity as a rapper. “1099 (Mom and Pops)” is an ode to the brick and mortar, regional retailers — which are important to the fabric of the hyper-localized music scene on the West Coast.

One thing immediately clear from a top to bottom lists of his incredibly soulful album is — aside from of love making music that ‘feels’ sonically warm and comfortable — is his love for his city. A singer, rapper, mentor, business owner, entrepreneur, activist and connector, Melvon lives and breathes The Bay.

Get up on his vibe; listen to Jonah Melvon’s Rain Water Project, below.

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J. Irja The Sexy Psycho Preps Her Debut EP Featuring Paul Wall, Lil’ Flip & More

Respect the hustle.

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