Reviews, unsigned hype

“Play To Win” Is A Celebration Of Getting Over And Going For The W

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan,…

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan, Dre dives head first into a sea of familiar soundscapes but manages to distinguish himself sticking to not only a decree of keeping it real with those that matter most but also an endearing level motivation to rise above, layered over a humble base of blessings that he is more than aware of.

Sitting at 6 tracks, the album’s production is tightly curated, keeping the vibe consistent — but varied enough so that there isn’t time to get bored at all. The project starts off strong with the salute to his team “Don’t Matter” produced by Aham — who produced “I Can Tell” from his 2018 effort Over Tha Top. Here he drops introspective gems like he doesn’t have friends — but rather brothers — and a reminder that he’s from the (bottom) bottom. He follows up with the determination anthem, “Win.”

“I Know,” with its hard drums and dope muffled looped up sample has a more reflective aesthetic about it, as he gives everything he overcame before putting it all into the bars. “Let em knwo you human,” he says on the chorus, referencing the track’s slightly more personal touch.

The album project ends off with the massive “Miracles,” which caps off what stands as a strong collection of tracks to add to his already impressive catalog. Winning by adding personality and unique perspective to an already surfable wave, he manages to command attention without fading into the baseline. He has come a long way, and in many ways, Play To Win is a reflection of that, as he sorts out trust issues, comes to terms with truths, and does his best to get where he wants to ultimately be.

Check out Dre Steelo’s Play To Win, below.

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unsigned hype

Absolute Doubt Drops Cat Soup Produced “Pack” Single

Bubbling up and coming artist Absolute Doubt links up with producer Cat Soup for the new single “Pack.” The melodic…

Bubbling up and coming artist Absolute Doubt links up with producer Cat Soup for the new single “Pack.” The melodic vibe forces your head to nod from start to finish — something we’re coming to expect from him.

His EP When Nightmares Become Dreams features a number of collaborators, such as Lucki, Jay Storm, and Downtime. His latest release, the six-track Fucked Up At Midnight, dropped August 11 — and is the warm-up to a mixtape scheduled to be released later this year.

For now, stream Absolute Doubt’s “Pack.”

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unsigned hype, Video

Bishop The Overseer – “Rap Kulture”

Through his lyricism, as contained within his new commercially recorded release, “Rap Kulture “, this Missouri, USA born Master of…

Through his lyricism, as contained within his new commercially recorded release, Rap Kulture, this Missouri, USA born Master of Ceremony (MC), Bishop The Overseer, sensationalizes his duality of citizenship with the chorus line “Nigeria is in the building so its bound to hit.”

This single follows his previous hit single “Runnin Back”, which was featured on BBC Music by DJ Semtex on his show “5 Tracks You Need To Know.” The son of a Nigerian born Father, and a American born Mother, Bishop unequivocally embraces his duality roots to Nigeria through his collaboration with the Lagos based Silverbird Communications media outlet. Bishop performs his newly written and composed theme song “Rap Kulture” for the Lagos, Nigeria based commercial radio station 93.7 Rhythm FM, which is owned and operated by Silverbird.

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New Music, unsigned hype

Skinny Million$ – ‘Kelly Sl8er’ [ALBUM STREAM]

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8er. The project is Skinny Million$ third release overall and his…

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8erThe project is Skinny Millionthird release overall and his debut effort with Los Angeles based record label, VerySpecial Music. 

Skinny Million$ grew up in a musical family and always knew that rap music was his path to realizing his life’s goals.  Inspired by watching his older brother get a record deal, while also participating in choir and other musical outlets as a youth, Skinny began to write his first raps around the age of 8 years old. The Kelly Sl8er project is a culmination of his life since then and looking forward with his Valley Waves movement .

“This Kelly Sl8er project is a project that’s been accumulating my whole life. Even though this is my 3rd project that’s how I feel. It’s fully produced by Mitchell Dolphin and I believe it shows my growth. It’s about being my own style and it’s about me being the best at what I do. Kelly Slater is the best at what he does, he’s the Tony Hawk of surfing. My shit is water based too, with the Valley Waves we’ve been pushing,” Skinny Million$ explained. “From my section I feel like I’m the best at what I do. Me and Mitchell have been working for a few years on this sound. It sounds like the end of Summer vibes and it’s all about flexing on everything that’s not you. It’s about having a good time and being your own person at the end of the day.”

Growing up just 30 minutes from Los Angeles city limits, Skinny Millionwas bred in Pacoima in the eastern part of the San Fernando Valley where skating, graffiti and street culture are paramount. Rather than growing up around the stereotypical Valley teens fixated on the malls and a preppy lifestyleSkinny Milliongrew up experiencing a wide range of cultures, which ultimately influenced his music. 

“A big part of my story or struggle is being an artist from the Valley because we are in LA County, but people from LA city, treat us like we’re outsiders.  Like, ‘Oh you not from LA.’ Which is true because we are like 30 minutes away, but we’re in the same area,” Skinny Millionexplained..  “So I created the Valley Wave to show people how we get it out here. No matter what – we can do what we want. We don’t have to sound like LA, but we are still a part of this shit because we in the city, we part of this shit. I’m from Pacoima, East Valley, it don’t look like Porter Ranch, Woodland Hills, Northridge, but they still call it the Valley.  On my side its more skate culture, tagging, street culture. That’s why I’m cool with all the Hispanics and Cholos and all that. I really want to show the culture of the Valley in my videos and how you can be one nigga and just soak up game from so many different cultures. There’s so much to do out here, you just have to tap in.”

Led by his music video for the track “Hol’ Up Wait” Skinny and VerySpecial Music have made a push this Summer that will not only put Skinny Millionon the map on the LA scene, but as a whole the project Kelly Sl8er puts a stamp on a new era of “Valley” culture by bringing awareness to the reality of living in all parts of the San Fernando Valley. 

Hol Up Wait came out very crispy and it had all my niggas in it. Nine times out of ten it’s hard to get all of your niggas together in one spot and we actually did it. That shit came out very crispy and it really set the tone for me really putting my foot out there for the Valley in the industry. Im basically letting people know I’m fucking with Very Special Music Group. That was our first really big release so that video is a big deal for me.

Going forward, On August 16th Skinny Millionwill be hosting an album release party at the Hall of Fame clothing store on Fairfax in Los Angeles.

 

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unsigned hype

Brooklyn Rapper Illanoiz Drops ‘Caina’ Visual

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the…

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the buzz of his November (2018) single “Down” with his latest banger, “Caina,” produced by 314 Corey.

 
The song was given a video treatment by High Life Media — and builds upon his reputation for intricate storytelling. “‘Caina’ is about the person who’s willing to risk it all for a dream of making it out of poverty to indulge in the luxuries of the upper echelon,” Illanoiz says of the track.

Illanoiz’s “Caina” is available on all streaming services — full-length LP coming soon.

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J. Irja The Sexy Psycho Preps Her Debut EP Featuring Paul Wall, Lil’ Flip & More

Respect the hustle.

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