There is no denying that Migos are one of the most influential rap groups of the past decade. Rolling Stone recently praised them as “the most influential group – in any genre – of the past few years,” and they have been called the next Beatles by scores of fans. In an interview with Montreality, Quavo called Culture II, the trio’s latest effort that dropped this past Friday, “a masterpiece,” saying “Hip-Hop has changed in a big way. We changed it.” Confidence aside, you can’t help but feel the supergroup has been trying to capitalize on their stardom a little too quickly.
Culture II comes just a year after its platinum, Grammy-nominated predecessor, which is a fast turn around for any record let alone a record with such clout surrounding it. The album’s first single, “MotorSport,” was released on October 27, with Offset proposing to Cardi B mere hours after its release during a show at the Wells Fargo Center in Philadelphia. The group then continued to fan the flames on their fluctuating beef with rapper Joe Budden not to mention Takeoff’s homophobic lyric on YFN Lucci’s song “Boss Life,” which has fans, and artists like Halsey, beginning to distance themselves from the group. Amidst all this drama, Quavo and Travis Scott then dropped their highly-anticipated joint album Huncho and Jack out of thin air, an effort which HYPEBEAST called “monotonous.”
Unfortunately, the same critique can be made regarding Culture II.The 24-song LP does little to push the culture forward as they claimed it would. “She just bought a new ass, but got the same boobs,” Quavo mutters on “Walk It, Talk It” the Drake collaboration that’s a laid-back doppelgänger to “Look At My Dab.” “Open It Up” is a mere photocopy of Culture’s “Deadz,” and the Post Malone assisted “Notice Me” will confuse fans when the now-engaged Offset says “I clear my mind and I had a vision, and then I arrive with twenty-five bitches.” Migos’ recycled lyricism loses pieces of its authenticity on Culture II and will frustrate fans hoping to see the group explore new territories, and discuss new topics.
If you power through the marathon of an album, you’ll discover a few gems demonstrating the group’s tight-knit braggadocio. “Emoji A Chain,” and “Crown The King,” while each a minute too long, are both catchy, engaging tracks that sees the trio in their element, trading off verses and ad-libs as naturally as breathing. “Made Men” reminds fans of the clever lyrical prowess the group can muster when they rely on more than just their natural talent: “How did you come in the game? I came with the gang, of course, we get ya fired to flames, turn you to s’mores.” But then again, any metaphor seems better than “If you’ n**** want beef, treat it like Angus.”
The Migos want you to know they’re here to stay, and this massive work, while suffering spouts of mediocrity, will still hold them in the highest ranks of contemporary Hip-Hop culture. “They beg and plead for the culture,” Quavo sings on Culture II’s opener, which is true. Yet, he says it so often in the four-minute track that you can’t help but feel he’s slightly overcompensating. The promotion for this album was a whirlwind amidst the drama and attention that has surrounded the group in the last year, and those of us following it seem consumed with questions:
Are Cardi B and Offset actually getting married?
Have they been unfaithful to each other?
Is Takeoff homophobic?
Will this beef with Joe Budden ever be resolved?
Those hoping for answers will find none on Culture II, a missed opportunity for a trio that seems overly eager to embrace the attention that surrounds them. While the project is catchy at points, it inevitably feels rushed, and caves under its own weight.
Even still, brief glimmers of artistry do appear. “Stir Fry,” the funky Neptunes-styled track demonstrates the trio’s ability to transcend melodic trap when the circumstances are just right, and “Gang Gang” surprises listeners with its melancholy, offering the closest the group has come to personal introspection. “Would you love me if I ran away?” Takeoff sings, “I know you probably think I’m insane.” The moment is fleeting but briefly suggests the Migos understand the influence and responsibility that come with being icons. Even so, it’s clear the group sets the bar themselves, and that even if we want them to change, it will always be on their terms.