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#IndieSpotlight: Track Seven Band – The Try And The Fail

“As long as you have life, you can put up that fight!” — Cost Back in 2011, Bronx rapper, Cost,…

“As long as you have life, you can put up that fight!”
— Cost

Back in 2011, Bronx rapper, Cost, was looking for a band to back him for live performances. What he found is what we now, 5 years later, know as the Track Seven Band. Their latest EP, The Try And The Fail, which is ironically seven tracks, is a very deep, personal music journey through Cost’s life, set to rock/rap/pop infused live instrumentation that really takes everything to the next level. From come up to scathing commentary of social injustice, the record is a real winner.

I’ll start with the elephant in the room, Cost, the lead singer/rapper, has a cadence that [sometimes] sounds like Brooklyn legend Jay-Z. It’s not a bad thing, and doesn’t appear to be any imitation; rather, it’s more of a Nas/Your Old Droog type of thing. By that I mean, he less like Jigga the more your bump the record. He isn’t oblivious, though. For example on the song “Doubt Me,” his “You’re now tuned into the most real,” sounds like a subtle nod, if nothing else.

Enough of all that, though. I’ve been playing the EP on repeat for the past few days — it’s refreshing, original, and works on so many levels. First, let me give you the goods. The album is a rollercoaster of emotions, as we take a spin through the mindset of a man who’s seen the lowest lows, and made tough choices and leaps of faith to stand before you today. Cost, as we learn through the EP, lost his mother to cancer, which was extremely rough on him. On the record “Die,” he details both depression and insomnia. He even at one point makes a slight mention of suicidal thoughts. He also opens up about his past, his rough upbringing in Brooklyn, his past-life in the streets, and the hard choices that many marginalized heads at the bottom are faced with. “Go Get It,” which is an uptempo chase your dreams anthem; he makes reference to being “mentored by BK crooks,” and having “packs in his backpack.” These both [among a bevy of other references] let listeners that this music is clearly a concession he made towards a better life.

He’s not in the clear, though, If I’m to take his song “I See You Boy,” at face value. The song, with a slight reggae tinge, details his homicidal plans to get revenge on an acquaintance that double crossed him. This record may add a bit of fictitious element to Cost as a character — if you’d like to see it that way. The ‘never give up, followed my grind to get here’ vibe is carried across other records on the EP like the title track, “Today,” and “The Message [which was my fave track].”

Earlier, I mentioned that the project worked on so many levels. To clarify that point, the record is really (really) hip-hop. Cost is an amazing lyricist, and his bars and delivery are electric. However, the live instrumentation and the [at points] almost radio friendly aura of some of the records seem to suggest lots of crossover appeal. You could easily listen to this whole project without listening to the depth of the content, and just enjoy it for what it is. “I See You Boy” is an excellent example of what I mean.

The album is a breath of fresh air; the band compliments Cost entirely. I thoroughly enjoyed The Try And Fail and highly recommend you getting on board with these guys before they inevitably get where they’re going.

Twitter: https://www.twitter.com/tracksevenband
Facebook: https://www.facebook.com/tracksevenband
Instagram: https://www.instagram.com/tracksevenband_official
Soundcloud: https://www.soundcloud.com/tracksevenband
Website: http://www.tracksevenband.com

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns

Track Seven Band Makes A Strong Reintroduction With “Memory Loss” Single

Today’s game is truly a never-ending cycle of here today and gone tomorrow. For Track Seven Band, haven’t released a…

Today’s game is truly a never-ending cycle of here today and gone tomorrow. For Track Seven Band, haven’t released a project since 2016’s The Try And The Fail, the uphill battle it seems is reigniting the flame within casual fans who may have moved on to the next one. It’s this overarching idea that guides Cost’s pen for their brand new single “Memory Loss.”

RELATED: #IndieSpotlight: Track Seven Band – The Try And The Fail

There is a lot to unpack with this single. Top-level, there is this flagrant (metaphorical) slap across the head — as though he’s screaming, “I’m still here, stupid.” Below the surface, Cost takes the opportunity to reiterate his position, introduces rumor inducing storylines, and takes a look back at his past.

In the first verse, he drops mention of having traveled around the world on the dime of a figure whom he chooses to keep anonymous; as he explains, this person gave him the motivation he needed to jumpstart his career, but has since “turned faces.” It’s in this act — he further notes that haters induce the same phenomenon — that he seems to have found the strength to thrive.


The second verse begins by reiterating where he’s come from — noting that section 8 and financial aid were his life preservers in his darkest moments. He also notes that he’s still in debt (half of which he paid off with the money he made selling weed). All this isn’t done to glorify anything, but rather serve as motivation. It also hammers home the fact that he has been there and done that, too.

Perhaps in a way, he’s exuding the same motivation that he felt traveling the world.

Playing chess as opposed to checkers is a line that poignantly pops out. “Memory Loss” is a strong (re)introduction or merely business as usual — depending on your knowledge of the band. Either way, it’s drenched in that endearing sense of honesty and realness that made them a group I’ve returned to numerous times since first being introduced to their music.

It’s all about the long game, and — in the end — good music. Cost notes that he’s motivated by things that money can’t buy. That, quite often, is code for having something to lose on a deeper level. It’s in seeing an artist stick to their figurative guns without bending their ethics that true inspiration can be felt.

If you haven’t explored the past releases, do so … immediately.

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Akhil Sesh – “Amazing”

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which…

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which Akhil glides across the uptempo, percussion-driven production, displaying his knack for melodies and songwriting, as his lyrics come to life across the rooftops of the city, all adding up to one “Amazing” song and video.

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Jazz Regal – “Lifetime”

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort…

Jazz Regal - "Lifetime"

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort Lifetime. It’s a short but sweet project on which Jazz’s gritty tone and vocals lead the way for his hard-hitting, reflective rhymes, adding up for a well-crafted listen from start to finish. Give it a spin here, and look out for more from him soon!

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D-Brown & 30 Boy Will Ooze Chemistry On “Full Court Pressure”

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an…

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an overcrowded lane feel like an empty highway. Their latest collaborative effort Full Court Pressure landed across my desk this week, and I’ve been cranking it ever since.

The vibe is very familiar sonically. Hard beats that remain extremely cohesive, keeping the project fairly levelled — making for a skip-free top to bottom experience, without having to readjust yourself. The sub category the duo fall into often have a tendency to keep the thematic elements of their projects quite predictable. While these two do pick the low hanging fruit at a few points (for lack of a better analogy) there is this undeniable rawness in their bars … an almost explosion of authenticity that trumps much of the fabricated storytelling new jacks have made trendy.

It’s an aura reminiscent of Jeezy in his heyday.

At a solid seven songs (with very little fat to trim) the project is an easy listen — but offers a hearty meal for those craving some substance to go along with their playlist-ready bassy beats.

There are plenty of gems here. The aptly titled “Official” was one that I immediately found myself running back a few times — as I did with the look-at-me-now vibe of “Bag Today.” The obligatory but tastefully flipped song about the females, “Preferences,” sees the two professing their taste for women with money and things of their own (among other assets).

One of the shiniest moments on the project is the infectious “Memphis,” which sports a chorus from the LP’s sole feature — the older brother of Juicy J and the co-founder of Three 6 Mafia, Project Pat — helping segue the two incredible verses by D and 30.

The track has been my most played this week (it wasn’t even close).

Their chemistry is undeniable and their ear for the perfect production to complement their tales of perseverance, street life and subdued (but still prominent) themes of opulence are on full display. While the two can really rap, it doesn’t feel like past tense, but rather present tense play by plays.

“Money doesn’t make you real,” D laments in the intro of “Official.” It’s this mantra of keeping it 100 and letting it speak for itself that drives Full Court Pressure. Cue it up, press play and enjoy.

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