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#IndieSpotlight: Meet Chicago MC Hunnid

Leaning back in a vintage Bryant Park Chair with a ‘life is good’ smile, award-winning Chicago MC, Hunnid was in…

Leaning back in a vintage Bryant Park Chair with a ‘life is good’ smile, award-winning Chicago MC, Hunnid was in great spirits for our interview in New York City. Now back at his childhood home in the Southside of Chicago known as the Wild Wild 100’s – where he was born and raised – he tells me in depth of what is was like growing up in a poverty stricken environment. “First off, It’s fun, but It’s wild being exposed to a lot of things that you really shouldn’t be exposed to so young. – like crime. Nonetheless, it just embedded a lot of principles in me I wouldn’t change for nothing. That type of struggle you just have to experience and learn from it. Made me strong, aware, and  intelligent,” he notes.

In just a matter of years, Chicago has become the home city for a lot of the hottest hip-hop talents out right now since the early 2000’s. Chance The Rapper and a dozen of hungry new acts are making a way for themselves coming out of Chi-Raq. Hunnid, being one of the emerging talents, tells me staying grounded and passionate is the key to his way into the game. Hunnid is a person who is going to get it by any means necessary. “It’s no pressure [coming from Chicago] because I’m in my own lane, I don’t do drill rap – I don’t categorize myself,” he states. Music been in Hunnid’s life since an early age; he played drums and written poetry. “God chose music for me.”

Coming off his Love V.S. Lust EP, which dropped last June, Hunnid makes sure to drop buzzing tracks for his fans until his next project. Hunnid’s “Money Up” single, which its video premiered on AAHH, racked up over 50k plays to date. This is an anthem about hard work, endurance and dedication – which are what his career rooted from. As he is known for his lyrical flow, “Money Up” takes a less complexed style. Hunnid clarifies why he released it. “I really put value in connecting with the crowd and understanding my crowd. I feel like you got to dumb it down if you want to appeal to masses to some degree,” he says. His upcoming single, “Bust That,” has a different kind a vibe; afro-beat and R&B. “I describe a women’s body movements to firearms,” notes Hunnid.

 
Hunnid and I started discussing the state of hip-hop and where it’s heading in the near future. We both agree that it is changing due to lack of talent. “I feel like a lot of this music is fast food now because it lacks passion. If you passionate about a lot of things and it can be felt — its real, it will never die.”

Like a lot of hip-hop heads, there’s a lot to say or not about the newly released XXL 2018 Freshman List. Does the list still matter?  “I don’t pay attention to it anymore,” says Hunnid. “I don’t. Were in a different age where popularity can make you whatever you want to be. There are so many dope individuals. But they’re just not out here selling their souls. People can take it how they want it – I feel like you have to sell yourself in some way [face tats, color hair] to draw attention to yourself because you lack skill.”

Towards the end of our conversation, we touched on the violence going down in his hometown. “Long Live Streetz is the last thing I want to say,” he says. His cousin, Streetz was an emerging hip-hop mc that was murdered alongside Chicago journalist/blogger Zach TV just a few weeks ago. “I want to make it to that platform where I can say something, and it’ll literally happen. The only person with that type of platform [making a change] is Chance the Rapper, but everybody else is not doing much.”

Hunnid plans on making it big in the game because music is indeed his passion. While on his way to stardom, he wants to take action in his community on gun violence and wants to tell the rest of his story to change the world.

I love everything about hip-hop music and the culture. Creator/Producer/Host for #StayOnTV. 'Purple Haze' and 'Illmatic' are my favorite albums and I love Lemon Pepper wings. Follow me! Instagram - @ashleytiffaney | Twitter - ashleytiffaney
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#IndieSpotlight: MusicbyKO “Life In Element” Is The Soundtrack For Pre-Fall Blues

A new LP floated across my desk by an Oakland, California, singer/rapper named MusicbyKO. A warm blend of jazzy 90s…

A new LP floated across my desk by an Oakland, California, singer/rapper named MusicbyKO. A warm blend of jazzy 90s Hip Hop and a cadence reminiscent of acts like Isaiah Rashad. Having shared stages with names like J.I.D. and Earthgang, he appears focused and composed — as evidenced by Life In Element, his new LP.


 
With a very consistent sound, KO slowly unravels a series of tracks that let you into his world just enough — without blatant TMI, or inducing a “yeah right” effect. What listeners get are the tales of a low-level drug dealer (this is both referenced and downplayed at different points), who is taking a chance on a dream, as he slowly but surely uncovers that everything the glimmers isn’t gold, and just because someone calls you brother, it doesn’t mean they have your back — or at the very least even your best interests at heart.

It’s an almost paranoid sense that snakes are roaming the grass that is revisited numerous times throughout the project, like on the song “La La Land,” “Empathy,” and “Let Me Talk With Ya/While I’m Here,” where he notes “I Know niggas right now that want to see me fall.”

He also paints a picture of himself as someone who overextends himself — such as on “Too Much Falls Short,” where he preaches that failing to leave your comfort zone is a fail before even leaving the running block.

That’s just the first few layers of this project; touching on socio-economic issues facing the black community nationwide, and even relationships (see the super dope “Spirit Rise”), he creates a lot of depth. Though the vibe is consistent — almost bordering on redundant — it manages to remain engaging. Also, that instrumental on “A Devil’s Advocate Corner” is a bucket of flame emojis doused in gasoline.

 
Like a bride on her wedding day, Life In Element is something old and something new; all that Hip Hop is dead shit goes out teh window when you hear younger cats with cohesive projects like this. With enough amazing quotables to create a success Instagram daily quote account (“I couldn’t heal in eth place I got sicker”) and an admirable ear for production, MusicbyKO NEEDS to be on your radar. It’s just good for the soul.

Early.

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Video Spotlight: Mean Joe Scheme & Optiks

In this video spotlight, Joe and Optiks discuss the new project, the state of east coast hip-hop, and what to expect from BEAMS. Be sure to check out both singles below, and follow @meanjoescheme and @thisisoptiks on your socials.

NYC artists Mean Joe Scheme and Optiks are putting the finishing touches on BEAMS, their new collaborative project. If “Cannonball” and “Hands Down” are any indication, we’re in for a viscous slice of hybrid hip-hop- a fusion of beats, rhymes, and anxious 2018 energy.

In this video spotlight, Joe and Optiks discuss the new project, the state of east coast hip-hop, and what to expect from BEAMS. Be sure to check out both singles below, and follow @meanjoescheme and @thisisoptiks on your socials.

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Eminem: Kamikaze- A Relapse of Epic Proportion

Poor Eminem. He’s damned if he do and damned if he don’t. His last album, 2017’s pop-heavy Revival, flopped by…

Poor Eminem. He’s damned if he do and damned if he don’t. His last album, 2017’s pop-heavy Revival, flopped by way of social media yet wasn’t a total disaster. It moved units and afforded him headlining spots on the summer festival circuit- but it didn’t give the fans what they needed. Or did it?

This conundrum surrounds Eminem’s career. When he’s on there’s only a handful of rappers alive who can compete with his pen and his fury. But when he bogs down projects with introspection- giving us a break from his hyper-aggro screaming at the mic- it feels like we’ve been cheated. Stans can’t deal with the sappy pop-crossovers, and today’s charts simply do not have space for good old-fashioned rap acrobatics. So what’s an aging top-five-dead-or-alive rapper to do?

Marshall Mathers unleashed Kamikaze as his response to the Twitter army (and critics) who condemned him- an unexpected and venomous (although carefully measured) surprise album packed with more syllables than a semester’s worth of English-as-a-second language classes. As we all secretly hoped for, rappers ain’t safe from Em’s verbal barrage of double and triple time bars on Kamikaze, and if you have time to unpack these 13 tracks you’ll find some genuine heat.

Unfortunately, if you really unpack these ferocious bars you’ll find a grumpy old man rapping for the simple sake of reminding us how technically skilled he truly is. The problem is we’ve known that for ages. Reverting back to early 2000’s Eminem complete with the use of “faggot”- his favorite homophobic slur on the otherwise bulletproof “Fall”- does little to contribute to his relevance in 2018.

There are a few maniac standouts on Kamikaze, songs that young rappers should study for the intricate art of word play and cadence (check “The Ringer”, and “Not Alike” featuring Royce Da 5’9). Yet, those lessons are harder to learn when it’s impossible for the listener to catch their breath. For most of the record, Em is in such rapid-fire mode that you absolutely have to run back verses and entire songs to truly digest his messages. Rap nerds and old heads will revel in the task, but is that what the game needs these days? I’d argue no

Kamikaze is a rare full-on barrage of supernatural MC’ing; but it comes and goes without much meaning when the target becomes Machine Gun Kelly-who tweeted about Eminem’s attractive daughter back in 2012. Is there really a hip-hop fan alive willing to side with MGK on this one? And if you’re looking for the most lukewarm, mediocre diss track (possibly ever recorded) check out MGK’s response, “Rap Devil”, a headscratcher that splits its time attempting to discredit Em while simultaneously praising his longevity and abilities. You either want the smoke or you don’t? Like it or not, the whole thing feels like a charade.

Eminem has always carried a chip on his shoulder. When the critics go low, he goes lower. While Kamikaze is far from a low point in what will be viewed someday as a catalog of studio hits and misses, it’s far from the return to form that it was intended to be. He might not be afraid to take a stand, but it’s become tiring trying to figure out exactly who Eminem is standing against.

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#IndieSpotlight: Noah Wright Is Back With His Latest Visual “Cameras”

Noah Wright is on a run with his latest visual, “Cameras,” and we’re here for it!

27-year-old American Cedar Rapids MC Noah Wright is back with another super dope video treatment. First popping onto our radar back in March with his short film “Valley of the Sun” — and with his super dope LP Love, Noah. From opening for Rakim, Rick Ross, Futuristic and working with Young Money’s very own Cory Gunz, he’s definitely on a run, and we’re here for it.

Relevant: Check out our March 2018 Noah Wright feature

His latest video for his sure-shot single “Cameras” is next level creative. It begins with a plot reminiscent of the iconic episode of Fresh Prince of Bel Air when Will and Buddy were trying to be in the BBD video being shot while Phil and Viv were away. In this video, the cleaner keeps trying to be in the shot, interrupting the shoot to the point that Noah storms off. That’s the opening skit, though. As the actual video kicks off, we’re introduced to gorgeous models, a luxury car, and that same interrupting cleaner is playing out a virtual reality plotline that eventually intertwines with his performance shots.

It’s the type of creativity we’ve come to expect from Noah who’s been dropping some fire lately. The short and sweet “El Chapo,” which he dropped back in June, and the intensely powerful visual for “No Room” have been building his profile — his quality is next level.

Check out “Cameras” above, and be sure to follow Noah via Twitter.

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Kaiju The Unconquerable Returns With A New Episode

Nobody is f@$king with this mans videos!

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