America’s favorite throwback brand Calvin Klein is slowly making its way back into the spotlight with its vintage apparel and sexy lingerie wear. After facing financial problems and disagreements with the licensing of the clothing line, Calvin Klein went bankrupt in the 1990s. In 2002, Calvin Klein announced that he would be selling his company to the biggest shirt making company in the U.S, Phillips-Van Heusen (PVH). Owning several other fashion companies, such as Tommy Hilfiger, Michael Kors, and Sean John, PVH swept C.K into business emerging it from bankruptcy in 2003.
Now, we see Calvin Klein as a top seller in many department stores such as Urban Outfitters, Macy’s, Nasty Gal, etc. Even celebrities joined the Spring 2016 Campaign to boost sales, flaunting the brand on billboards throughout the city (NYC) and featuring the attire in videos.
The C.K spring 2016 global advertising campaign shot by Tyrone Lebon.
“I excel in #mycalvins” was quoted by FKA Twigs as she wore a nude skin tight two pieces. The hashtag suddenly became a trending tag and had viewers tagging away #mycalvins on social media.
I must say Calvin Klein may be the biggest fashion hit again. Bringing back life to the brand by using our favorite hip hop artists sealed the deal. Get an item, whether it’s the comfy sports bra or cozy tee and join the hashtag wave #mycalvins!
Here are some Instagram users that are already trending #mycalvins.