The West-Kardashian clan certainly knows how to command the internet’s attention. A few short days after Kim announced via Twitter that she had paid off Kanye’s massive $53 million debt – and broke the web with her NSFW Instagram post – Ye took to Twitter and announced that Adidas was set to produce one million pairs of Yeezy Boosts in 2016. This is welcomed news for those anxious to get their hands on the coveted sneakers. The move would make sense, considering that upon their initial release last year — and subsequent drops — the sneakers have sold out in mere minutes; however, the production run was dramatically lower than one million. In fact, the last Moonrock drop was around 80,000 units.
The lack of availability has had mixed responses from sneaker heads, and driven up prices online, which have surpassed $1200 dollars on many online marketplaces. This enormous ramp-up in production could help more fans get their feet into Boosts this year.
2016 has been fruitful thus far for Kanye, with TLOP enjoying a positive reception from fans, Season 3 selling out Madison Square Garden in ten minutes and streaming around the world, and the birth — and grand reveal — of his son, Saint. This announcement, which has yet to be confirmed by Adidas, comes fresh on the heels of the news that TLOP physical copies would be available within a few weeks.
We’ll have to wait for official confirmation, as Kanye’s Twitter has been known be a mix of both informative truths and ranty pie-in-the-sky rhetoric. Perhaps in 2016, though, Yeezy will definitively “jump over Jumpman.”
