interview, Interviews

Cold War: An Interview With Rising Upstart Cautious Clay

We spoke to Cautious about his musical influences, creative process, and a fated trip to Korea that changed his life.

Cautious Clay burst onto the scene last September with the release of his debut single, “Cold War,” and hasn’t looked back since. The former leasing agent marketer has progressed at a torrid pace since the impressive drop, accomplishing more in nine months than most artists do in an entire career: he’s racked up millions of plays on Spotify alone, performs throughout the country, and is already being hounded by major labels. He re-released his debut EP, Blood Type, attached with an extra track, “Stolen Moments,” in April and is already slated to release a new EP by the end of May. We spoke to Cautious about his musical influences, creative process, and a fated trip to Korea that changed his life. You can check it all out, below.

Not even a year ago, you were working as a leasing agent marketer. What was it like working a 9-5 as a passionate musician?

I was fortunate enough to find a way to make a living out of college. But, besides that, it was still something that I realized, even though I was making money, it wasn’t in a way in which I was happy. As cheesy as it sounds, I’m kind of a guy of my convictions and I didn’t relate to anyone else at my job. It was super soul-sucking.

And what made you finally take the leap of faith and quit?

Long story short, I had been making beats and stuff for several years and had a lot of weird ass beats up on my Soundcloud. The head of a Korean label sent me an email almost three years ago, in 2015, saying he wanted me to come out to Korea to work. At first I said, “That’s ridiculous,” and I ignored it. A year later, my manager was going out to Korea for a vacation and asked a friend of his if there was anyone he should meet while out there. He was introduced to the same guy that cold-emailed me years ago and they were like, “We have to get him to Korea.”

I was still working in corporate throughout those years and basically had no vacation time, I had like one or two days, and I took unpaid days off too and was like cool, I wanna do this. I basically ended up producing eight songs for these semi-big Korean artists; that was super surreal for me. The fact that I did that, I was like okay this is a sign. The beats were just some stuff I was working on like on a plane ride or making randomly, so I realized if I really just put 100% of my efforts into this and focused, maybe I could make a career out of this. One of the songs I produced ended up being nominated for a Korean Hip-Hop Award.

Growing up in Cleveland, how did the city influence you musically, i.e., Kid Cudi or Bone Thugs-N-Harmony? Sometimes your voice sounds eerily similar to Kid Cudi’s, although you’re different stylistically.

It’s funny you say Bone Thugs because they lived in Mayfield Heights, not too far from me. I think in terms of inspirations growing up, I would say that Cudi was surprisingly not a huge influence, I had always heard about his stuff and kinda listened to it peripherally but I never really got into it, funny enough. Not that I don’t like him as an artist, but he was never super inspiring for me.

You said in a past interview that you’re heavily influenced by Hip-Hop. Which artists in particular?

Today, there’s some artists I really like even just because of a couple verses that they’ve done. I really love Earl Sweatshirt’s verse on, “Super Rich Kids.” I think he’s incredibly talented and I really fuck with his stuff. Obviously Andre 3000 is amazing. Sometimes stylistically I’m really into Ugly God too, he’s of a genre that I love because it’s the most self-deprecating, he’s just funny.

And which artists overall?

I was super into a lot of different stuff, a lot of stuff my parents turned me onto early on, I kinda didn’t accept at first as most kids wouldn’t, but it kinda comes back around. I listened to a lot of RnB, Pop Punk; Green Day, Lil Bow Wow, 50 Cent, a bunch of pop of just in the early 2000’s and late 90’s was around the house and in my ears. In my teens I was a really big jazz head and played in a jazz band.

Which artists would you most like to collaborate with?

I’m really stoked actually to collaborate, I think I might be working with Duckwrth pretty soon, I really like his stuff. I would definitely say Kendrick Lamar, he’s so sick, that’d definitely be the dream collab. Otherwise I’m kinda open to different ideas in terms of collaborations. Someone like Alina Baraz might be cool or SZA. Maybe even in a production sense it could be interesting.

 
As a poly-instrumentalist, front man and songwriter, what’s the creative process like for you in terms of collaboration? Do you do most everything alone or like to include others in the process?

That’s a great question, I’m kind of grappling with that right now because I do get hit up for a lot of production and collabs, and it’s easiest sometimes for me to just be by myself and just make everything on my own. But there are some situations where I’ve been collaborating with people lately, on my next project I have one co-production, everything else is on my own. That’s a good example of someone having a cool sound, something I admire, and I’ll work with them for that particular reason. But in general I definitely feel like it’s difficult because I am a producer, so if a producer wants to work with me you gotta be good, cause I can already do this.

Blood Type seems to cover lots of topics regarding relationships, specifically, people struggling to stay present in the digital age. Would you say the whole E.P. is based on this theme or is the project more so general observation?

I would say it’s more of a general observation and that’s just a part of it. I try to toe the line and not be preachy in how people lead their lives, I like to have more of a reflective mentality about it. Everyone has a different perspective on things and I wanted to show my interpretation of how I see things. That stems back to the title, Blood Type, representing my identity in a grander sense. It’s purposefully trying to highlight my perspective on relationships and on things people might wanna consider or think more about in their own lives. I’m not trying to say you’re bad for using Tinder, of course, use Tinder! But kind of like hey, this is where we’re at and this is okay but also just realize that you can live your life in a lot of different ways.

From a songwriting perspective, are all of your songs based on your personal experiences or do you draw inspiration from elsewhere?

Mostly, 80-90%, my experiences because for me, that’s the easiest way to feel that what I’m saying is authentic. It’s weird for me me to try to do something if it doesn’t feel right. I think today is the coolest time to just be yourself, so, that’s all I can do.

Stay independent or sign?

I think I’m definitely gonna stay independent for the near future, but down the line, if an opportunity comes about that makes sense for me, I would definitely consider that.

What’s on the horizon for Cautious Clay?

Yeah, right now I’m actually working on putting out my next project at the end of May. It’s something I’m pretty stoked about, it’s a 3-4 song E.P. There’s gonna be a video and some pretty cool artwork that my friend Lane is working on, he did all of the artwork for the last project. I’m playing a show at Bowery on July 24th. I’m just stoked to keep it moving, it’s a fun one for sure.

interview, Interviews

#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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Madwiz Chats Career Goals & Creative Inspirations: ”One Of My Fave Rappers Is Kool Keith”

When artists say their inspirations include names like Eminem, Biggie, Tupac, or “all the greats,” but their music doesn’t represent…

When artists say their inspirations include names like Eminem, Biggie, Tupac, or “all the greats,” but their music doesn’t represent it at all, it simply comes off as pandering — to us anyways. It’s natural to be a fan of the greats, but we often find ourselves drawn to artists who not only like to explore a bevy of genres but timelessly seek out and draw inspiration from artists that other rappers may not. That’s one thing that drew us to Brooklyn MC Madwiz.

We’re admittedly late to the party, but his latest LP 718-MAD-WIZ is an absolute masterpiece that we’ve been bumping since discovery, and it’s not getting old. It’s this cool eclectic patchwork of samples and vibes; we decided to reach out and learn a little more about his sound — and career trajectory.

https://www.instagram.com/p/Bt3fv9nnVC2/?utm_source=ig_share_sheet&igshid=13m90cfi57e9m

“I’ll put it plain and simple for you: I want to be the greatest rapper that ever lived,” he tells AAHH bluntly. The self proclaimed “new sound of Brooklyn” hails the Ohio Players and his favorite band, and Prince as his favorite artist. His biggest inspiration (as far as career direction)? Marvin Gaye.

“One time I got in trouble with my pops and he took away my ‘new music privileges’ and I had to start listening to hip hop from scratch,” he explained (low-key making his father sound like the coolest guy ever. “[I listened] from the beginning: Cold Crush, Egyptian Lover, Soul Sonic Force, Newcleus … ’Jam On It’ is still my shit. I had to study until I caught up!”

With such an eclectic array of sounds molding his own, the final layer can be attributed to one of Hip Hop’s most unique figures, the ”Ultramagnetic MC” himself, Kool Keith.

“One of my favorite rappers is Kool Keith. Whoever knows him recognizes he can say the most outlandish shit at times, but I’ll be damned if he ain’t telling the truth when he does,” he notes. “I took pages out of that book and added it to my style … and boom — Madwiz.

“It’s raunchy, it’s sexy, it’s poetic, it’s gangsta, it’s love.”

Having opened for names like Kendrick Lamar and A$AP Ferg, he has more than a few milestones under his belt, but says his biggest career moments are often the result of leveling up. “My biggest accomplishments are whenever I level up creatively… it shows in the reaction when I put shit out.”

This latest album, though, is something he considers to reside amongst his brightest accomplishments. “I evolved significantly from my last joint and the ones before it,” he says proudly. “I thought I was better than lots of these ”MCs” before, but once I saw that come together the way it did … I don’t even doubt. I’m humble though, I’ll talk more shit when I get through the door. Job not done [*Kobe voice.*]”

As he continues the rollout for the project, telling AAHH he has videos planned for every track (we’re looking forward to a visual for “2” featuring Radamiz, btw), Madwiz hopes this music will ultimately resonate amongst the majority of listeners.

“I want the world to agree on something for once … I’m making it so that one thing is the Madwiz discography and whatever it brings,”
he says. “I’m just creating as I go through shit, but above all, I want what everybody else wants. Peace of mind. Let’s find that.”

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#Interview: Kaash Paige Talks New Video “Love Songs”

“This song could potentially change my life,” she says.

18-year-old Texas singer Kaash Paige has been popping up on our feed — and playlists — as of late with her infectiously mellow vibes that we, quite frankly, can’t get enough of. After teasing a visual for her new single titled “Love Songs” for the last month or so, she finally releases it yesterday (February 14), with a trippy treatment sure to get you hooked.

“It’s about being infatuated with someone who wants nothing to do with you,” she tells AAHH of the single. “It’s like being stuck on stupid that four letter word, love. “I feel like the catchy hook caught everyone’s ears [thus far] and this song can potentially change my life.

“The visual is the icing on the cake; my friend Matthew and I directed it,” she continues. Basically, it’s me reminiscing on every little thing I used to do with my significant other.”

As Kaash explains, she doesn’t plan on slowing the momentum at all, and if you’re a fan of the vibe, she’s about to get even more mellow.

“I’ve gotten more into acoustics and neo-soul,” she notes, ”so keep rocking with me for the groove.”

Check out Kaash Paige’s “Love Songs,” below.

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CHIKA: A New York Star On The Rise

Almost a week ago, J. Cole’s epic album “KOD” dropped and so did a video that went viral from a...

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