Editorial, Main

Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners

Writers like me, A&Rs, and label executives used to be the ultimate gatekeepers to this industry; that was then, this…

Writers like me, A&Rs, and label executives used to be the ultimate gatekeepers to this industry; that was then, this is now. In a new-age of Hip Hop dominated by (seemingly) independent labels, and artists creating massive fan bases outside of the industry system, Spotify has reigned as an ultimate measure of genuine engagement with new music—and the format that big dogs use to generate the most significant percentage of their streaming revenue.

In this new landscape, Spotify’s Tuma Basa and his world-renowned Rap Caviar playlist have emerged as the premier platform for breaking new acts and dictating the wave of music that will inevitably flood the game.

This year they took this platform a step further with the introduction of Rap Caviar live, which featured a series of concerts with incredible line-ups, such as the New York show which featured a Dipset reunion that was 13 years in the making.

As a thank you to their massive fan base, Rap Caviar teased a money phone, which it claimed it would be giving to its top listeners. They made good on the promise and late last month I received my very own money phone, complete with incredibly impressive packaging, and intricate RC emblazoned money.

Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners

A play on the egregiously opulent trend of holding up stacks of money to your ear—which was harshly criticized by Jay-Z via his latest project—the phone case (yes it’s functional) is a fun way to reward loyalty among listeners. Not that they genuinely need any more reasons to stay faithful to the number one music plug of 2017.

If you’re not subscribed to Rap Caviar, you’re slipping. Period.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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D-Brown & 30 Boy Will Ooze Chemistry On “Full Court Pressure”

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an…

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an overcrowded lane feel like an empty highway. Their latest collaborative effort Full Court Pressure landed across my desk this week, and I’ve been cranking it ever since.

The vibe is very familiar sonically. Hard beats that remain extremely cohesive, keeping the project fairly levelled — making for a skip-free top to bottom experience, without having to readjust yourself. The sub category the duo fall into often have a tendency to keep the thematic elements of their projects quite predictable. While these two do pick the low hanging fruit at a few points (for lack of a better analogy) there is this undeniable rawness in their bars … an almost explosion of authenticity that trumps much of the fabricated storytelling new jacks have made trendy.

It’s an aura reminiscent of Jeezy in his heyday.

At a solid seven songs (with very little fat to trim) the project is an easy listen — but offers a hearty meal for those craving some substance to go along with their playlist-ready bassy beats.

There are plenty of gems here. The aptly titled “Official” was one that I immediately found myself running back a few times — as I did with the look-at-me-now vibe of “Bag Today.” The obligatory but tastefully flipped song about the females, “Preferences,” sees the two professing their taste for women with money and things of their own (among other assets).

One of the shiniest moments on the project is the infectious “Memphis,” which sports a chorus from the LP’s sole feature — the older brother of Juicy J and the co-founder of Three 6 Mafia, Project Pat — helping segue the two incredible verses by D and 30.

The track has been my most played this week (it wasn’t even close).

Their chemistry is undeniable and their ear for the perfect production to complement their tales of perseverance, street life and subdued (but still prominent) themes of opulence are on full display. While the two can really rap, it doesn’t feel like past tense, but rather present tense play by plays.

“Money doesn’t make you real,” D laments in the intro of “Official.” It’s this mantra of keeping it 100 and letting it speak for itself that drives Full Court Pressure. Cue it up, press play and enjoy.

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Pat Savii – ‘Idle Time’ [ALBUM STREAM]

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