Editorial, Main

Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners

Writers like me, A&Rs, and label executives used to be the ultimate gatekeepers to this industry; that was then, this…

Writers like me, A&Rs, and label executives used to be the ultimate gatekeepers to this industry; that was then, this is now. In a new-age of Hip Hop dominated by (seemingly) independent labels, and artists creating massive fan bases outside of the industry system, Spotify has reigned as an ultimate measure of genuine engagement with new music—and the format that big dogs use to generate the most significant percentage of their streaming revenue.

In this new landscape, Spotify’s Tuma Basa and his world-renowned Rap Caviar playlist have emerged as the premier platform for breaking new acts and dictating the wave of music that will inevitably flood the game.

This year they took this platform a step further with the introduction of Rap Caviar live, which featured a series of concerts with incredible line-ups, such as the New York show which featured a Dipset reunion that was 13 years in the making.

As a thank you to their massive fan base, Rap Caviar teased a money phone, which it claimed it would be giving to its top listeners. They made good on the promise and late last month I received my very own money phone, complete with incredibly impressive packaging, and intricate RC emblazoned money.

Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners Check It Out: Rap Caviar Sent Money Phone Cases To Its Top Listeners

A play on the egregiously opulent trend of holding up stacks of money to your ear—which was harshly criticized by Jay-Z via his latest project—the phone case (yes it’s functional) is a fun way to reward loyalty among listeners. Not that they genuinely need any more reasons to stay faithful to the number one music plug of 2017.

If you’re not subscribed to Rap Caviar, you’re slipping. Period.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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Last ‘On The Cusp’ Playlist Of 2018

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On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated by our writer Riley Wallace. For all inquiries and submissions, hit up the playlist’s official Twitter feed.

This week’s cover artist is EverythigOShaun.

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#IndieSpotlight: Dylan 333 Is Breaking The Mold

Some follow the obvious that optically appears to be the most comfortable; North Carolina native Dylan 333 is breaking the…

Some follow the obvious that optically appears to be the most comfortable; North Carolina native Dylan 333 is breaking the mould. With only a month having elapsed since he first decided to try his hand at a career in music, he managed to amass some admirable number and gain the attention of one of the SoundCloud generation’s most notorious influencers, Adam22.

“The first week of my second song release — ‘Drum Talk’ — I caught the attention of Adam22 [nojumper] and was posted on his live stream,” he tells AAHH. “He reposted my song on Soundcloud and that instantly gave me the boost I needed.”

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The attention earned him an invite to freestyle on the famed Most Wanted Radio on North Carolina’s 72.9. “[That appearance] gave me a local/regional platform in my city to build on,” he says. His first 30 days in the game saw him earn 50,000+ (organic) plays, 5,000+ likes and features on Funkmaster Flex’s Facebook and Tokyo Tonis Instagram — and even a like by JuiceWrld which is akin to proof of attention.

“I also have struck a distribution deal with AWAL where I can get my music out to performance centers and all major platforms,” he adds proudly. All quite impressive for a young upstart with four songs to his credit — all of which he produced and recorded independently in his bedroom. There is also a lot of foresight on his part, as he’s launched his own imprint, 333 Records, which is the primary owner/publisher of his music.

Born on the island of Jamaica, and later relocating to North Carolina, Dylan describes his sound as a mixture of dancehall and American rap. “[That blend] makes me sound extremely different from other artists,” he says proudly. “I started off as a producer so when it came to the point of me creating (my own) music I could produce myself without any help.

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With the recent success energizing his grind, he reveals to AAHH that he is currently working on his debut album, which he plans to release in 2019 — though he has no set date.

“My goal is to come into the game and actually change it,” he says humbly. “I want to inspire people to try out different things instead of investing all their money into education.”

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On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated…

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Main

Swift Levels Up With “Elevate” Visual

North Carolina’s own Swift levels up once again. Earlier this month the talented rapper delivered a moving new visual for…

North Carolina’s own Swift levels up once again. Earlier this month the talented rapper delivered a moving new visual for “Elevate.” The track comes from his latest project, Worth the Wait, which was released in November.

Swift first rose to fame when he signed a deal with Akon’s Konlive Distributions. Later on, the rapper got the chance to collaborate with prominent artists such as Quavo, Young Jeezy and Jim Jones. Now, the former Def Jam and Epic Records signee is making a big comeback independently, elevating to the next level in his career journey.

Directed by Terrius Mykel, the video finds himself reflecting on his life as he rides around in a Lexus with beautiful ladies. Swift is elevating as he spits some realness and harmonizes over the hook. “I put it all on the line before I let it go/I got big shit all on my mind and I ain’t thinking about no bullshit, Nah,” Swift says on the track. Swift hopes to inspire his listeners to stay on the grind and not to worry about things/people that are not motivating them.

Watch the “Elevate” video above.

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