unsigned hype

Butta Beats Riding The Revolution On His New LP

ButtaBeats has 18-years in the game, and lyrically it shows. What’s dope about him is his consistency. He is quick…

ButtaBeats has 18-years in the game, and lyrically it shows. What’s dope about him is his consistency. He is quick to point out that topics that swirl around inequality, social injustice, and black power have been present in his music since the mid-2000s; America being America today, his messages now seem to have not just a place, but a particular potency that makes them all the more powerful. The Revenge of Charles Martin is an enjoyable listen. Blending social commentary with gritty first-person accounts of street life, he delivers a lyrically consistent — though sonically varied — body of work.

“My family, the people that are just like me, have been going through this shit forever,” Butta notes on the intro. He concludes the thought by biting that as an eighties baby, he felt as though perhaps he had “arrived,” and that the troublesome race relations of the past were somehow behind him (them). That isn’t the case, and it’s a theme he gravitates to off the jump. The title-track is bars on bars (on bars) of incredibly self-aware pro-blackness mixed with streetwise knowledge-of-self and industry jadedness.

“This is revolution, man, drink that shit responsibly,” he raps.

He keeps this energy throughout, but his beat selection takes some twists and turns. The trap vibe of “Live Stream,” the reggae splash of “Champion Sound,” the soulful piano on “Right Away,” and the straight-up West Coast knock of the “The K Weeze Session,” make for an ecclectic journey.

There were some standouts, the piano-driven “Climate Change” has — in my opinion — his best schemes on the project. “I move through these smoke-filled rooms, 16s lift you out of the tomb, pull these young dudes out of the womb … feed them knowledge from right out of the spoon, cause you are exactly what you consume or listen to,” he raps. Flame emojis galore.

“Dead Already,” which explores the realness of street life — and how fake rappers can be — and “Diaspora” with its theme of misplaced love and betrayal also really shine with the beat selection and bars.

“They Know” is the odd man out; the album outro is dope, but came out of nowhere.

The industry is built to keep this kind of wokeness out of the mix. With acts like Tekashi69 pushing a brand of normalized self-destruction and gang culture into the forefront, the game lacks the type of balance that Butta Beats provides. I mean, the sheer fact that he replaced all the ‘N’ words with Ninja says something about where his head is at.

The Revenge of Charles Martin is lyrically dense, and worth a spin or two. Press play.

Top music, fashion and sneaker picks by our wonderful team! Follow our Twitter!
Related Articles
#IndieSpotlight, unsigned hype

Detroit’s Own Arius Is Our New Singer Crush

She has a gorgeous voice, and a great vibe about her.

23-year-old Detroit-native Arius is a star on the rise with a cadence that commands attention; her debut LP Pandora’s Box dropped last summer — and she’s about to drop another project this summer.

Her latest, the super impressive “4U,” is an airy R&B appetizer that’s building buzz as she finalizes her upcoming project Reality. The track itself gives off an aura reminiscent of Ashanti’s “Foolish,” in that it’s easily relatable for many females, making it an almost anthemic single that you could picture a packed audience singing along to. It definitely has replay potential.

Having rocked shows in cultural hubs like LA, Miami, and ATL — and releasing her music through independent label MafiaSoul Records — the songstress has her sights set on a major label look.

She has a gorgeous voice, and a great vibe about her; she’s an artist to put on your watch list. Check owut “4U,” below.

 

Continue Reading
unsigned hype

TreCartel’s Latest Single “Rock-N-Roll” Is The Wave

Born in the borough of Queens, but raised in the cultural hotbed that is Atlanta,  Georgia, rapper TreCartel — an…

Born in the borough of Queens, but raised in the cultural hotbed that is Atlanta,  Georgia, rapper TreCartel — an esteemed vet who served in the US Air Force — is on a musical journey. “My grandfather would create beats on fruity loops while I was in high school,” he says about his beginnings in the game. “My friend [made beats] as well. I started recording music when I came home from the Military in 2014.

To date, he’s released three projects,  ‘Pharaoh Muzik,’ ‘Pharaoh Muzik 2’ and ‘GoldMind’—along with a handful of singles available via all popular streaming networks.

His latest single, Rock-N-Roll, is an airy song that rides the current wave effortlessly, with a catchy chorus and vibe perfect for late night drives — or strip club vibes. Definitely worth a few spins! While you’re at it, check out “Stay Away,” also on his SoundCloud.

Check it out, below.

Continue Reading
unsigned hype

C Wells Pulls Up With “New Whip”

Hailing from Lynn, Massachusetts, C Wells made a name for himself with the high-profile 2015 Don Cannon-hosted mixtape, ‘Before the…

Hailing from Lynn, Massachusetts, C Wells made a name for himself with the high-profile 2015 Don Cannon-hosted mixtape, ‘Before the Tour Bus’. Best known for his G-Herbo-featured track, “For the Paper” (2015), C Wells continues to raise his stock with the release of his new single, “New Whip”.

Produced by Marz, C Wells resurges after ten months hiatus with convictions of becoming the next big thing out of Massachusetts alongside Joyner Lucas. C Wells has identified the track as a “Summer Anthem,” with catchy hook and three sizzlingly attractive verses about riding fast and living life just as fast.

C Wells on the making of “New Whip”:

“The recording process wasn’t to complex I just really wanted to stop taking myself
too serious and get back to having fun with music and I wanted the listeners to have fun listening to what I was putting out it’s really a song I wanted to use to open up the door to this new style of music that I’ll be putting out but there sure is a video on the way.”

Stream C Wells’ new single, “New Whip” below via Soundcloud.

“New Whip” is slated to appear on C Wells upcoming new project slated for release late-2018.

Like “New Whip”? Become a fan of C Wells today, follow him on Instagram.

Continue Reading
Reviews, unsigned hype

Jahan Nostra’s “ESP” Project Is A Dope Ride

Had a new LP float across my desk this week, ESP by Jahan Nostra — an emcee mounded by Stamford,…

Had a new LP float across my desk this week, ESP by Jahan Nostra — an emcee mounded by Stamford, Connecticut and Mount Vernon, New York. Now, the project isn’t new per say, as it initially dropped in 2016, and was remastered late last year. Regardless, I made it my movement music for a week.

Here’s the breakdown.

Sonically, it’s difficult to put my finger on. The beats don’t quite hit the mark of what’s going on in-game today, not even quite from a backpacking 90s perspective. So it has this kind of literal timeless feeling to it. From the jazzy big-city New York vibe of “Welcome Home,” he sets a great vibe. It’s fully consistent, but it’s not a bad thing. He does maintain a keep it moving, maintain, and make it to the top theme for the first half of the LP songs like “Embrace The Rain.”

The features on the LP are quite impressive. Philly mainstay Tone Trump hops on the super atmospheric “Whole Life,” and Brooklyn legends Smif N Wessun hop on the album highlight “No Stress.” The Rey Vega featured “One of Them Days” is way too understated, though. It’s probably one of my fave songs on the project, basically following him as he hits up ATL.

The second half of the LP has a few gems; “El Chapo” with Ceschi, “Time” featuring Kyro & Wednesday Atoms, and “Bricks and Sponsorship” all give more insight into Jahan as a street guy—without being at all explicit. The latter record, explores the cause and effect of street-life, with a running commentary on the prison system in the US.

At 16-songs in length, there is a lot to love. He’s a project boy who puts a lot into this music shit; everything about him suggests quality—right down to the photography. He has an excellent package. Looking forward to new material.

Early. 

Continue Reading
More in unsigned hype
The Russian Hack Job Delivers With Hazy New Single

Missouri super-group The Russian Hack Job have spent a considerable amount of time producing and writing music for others, but...

Close