interview

World Premiere: Koncept Takes To The Night Streets Of Seoul In “Fuck You Music” Visual

The song is about anyone that ever told you that you couldn’t do something or that you couldn’t accomplish your dreams,” Koncept explains.

AAHH proudly presents the second of five new visuals by Brown Bag All-Stars alum Koncept, who we’ve been rocking with for a minute now. Set amid the futuristic looking night lights of Seoul, South Korea, the song, “Fuck You Music” — which appears on the Sony Asia release 14 Hours Ahead as “You Music” — is a middle finger to anyone who ever tried to hold you back.

Relevant: Koncept Talks Korea & Premieres New Video For “Never Again”

The song is about anyone that ever told you that you couldn’t do something or that you couldn’t accomplish your dreams … [that] you can’t go after what you believe in. This is a big fuck you,” he explains.

“I was working really hard on things and I was sort of in a place where I had no choice but to wait for something to happen … I was in a funk,” he said of the song’s creative inception.

Currently in the Los Angeles putting the finishing touches on his new album, Koncept shares that he is planning to come out strong after the final three visuals in this latest run are released; his roll-out includes an Asian tour with Scoop DeVille that kicks off in November with stops in Korea, Japan, Thailand, and Vietnam. Intriguingly, he also describes plans for a collaborative project with the “Poetic Justice” producer.

Check out Koncept’s “Fuck You Music” video, above.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
interview, Interviews

El Da Sensei Talks Longevity & “XL” LP With Sadat X

He also reveals four albums on deck.

When it comes to career longevity without selling out the original vision — and ultimately the core integrity — of your brand, no OG rappers have managed to continue rocking shit the way that way Sadat X (a third of Brand Nubian) and El Da Sensei of The Artifacts have. Longtime fixtures on the European scene, the two have been peers for years, but it wasn’t until three years ago that the two decided to bless longtime fans and deep-rooted Hip Hop heads with a joint LP titled XL.

 
“I’ve known X since the 90s and been a fan since day one,” El Da Sensei tells AAHH. “We have mutual friends as well … they all said ‘hey why don’t Y’all do an LP together that would be crazy.’ We agreed.“

With well over two decades in the game, El explains it’s his love of the sport of Hip Hop that keeps him dedicated to his craft. “I think we show longevity working with new producers and keeping a fresh sound; we’re not compromising to fit in,” he says of this collaboration. “We try to set trends rather than follow,” he adds.

“That keeps the fans inspired. We still love it and its also a job….gotta love what you do right?”

Their love is evident. A peruse of either of the rappers Instagram illustrates them living their best lives; from wine to merch, they’ve been able to endure through countless eras and trends since first rising to prominence with their respective crews.

 
“You have to love the craft and be a participant cant sit on the sidelines warming the bench,” he explains. “We have merch out there, continuous releases … you have to be working even more than before. There are so many outlets to use now. We can sell ourselves more than ever.”

“You have to be yourself … nobody can be me and X. So we push that still!”

When it came the delayed (but worth the wait) LP, El notes that every verse they laid made the cut. “Every song made it except for the one we leaked, ‘We Must Stand’ prod by 9th Wonder. We have a song on deck ready for the next single as a bonus, but everything made the final version,” he says.

Fans who have come expect feverish release schedules from the duo (individually) have lots to look forward to — in addition to a tour of the USA and one in Europe kicking off March 2019. “We definitely working on the next XL project immediately,” El says with a laugh. “I have about 4 albums ready to go on deck for the next 2 years … I’ve been busy.”

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interview

Rising Malaysian Star Zamaera Is Poised For Greatness

Z chats Malaysian Hip Hop culture, her new project, and much more.

Photo credit: Kanya Iwana

23-year-old Malaysian MC Zamaera has been slowly bubbling onto many radars as of late. After appearing on a viral installment of Yo! MTV Rap Asia’s Rap Cypher, knocking out her first festival appearance, and dropping a buzzing new single titled “Z vs Z” ahead of the upcoming EP of the same name, she is primed and ready to take things to the next level.

Hip Hop in Malaysia has grown exponentially throughout 30 plus years,” she explains to AAHH, indulging our ignorance of the regional scene. “I didn’t live through the early stages of this groundbreaking period in the Malaysian music industry, but one characteristic of Hip Hop is its continuous evolution in sound, style, and swagger.

“It doesn’t matter if you jump on the Hip Hop bandwagon in the 80s or 2000s; if you have something to say — visually, lyrically or sonically — you’re a part of the culture,” she adds.

 
As Z explains, Malaysian society’s reaction towards Hip Hop has been somewhat of a gradual appreciation. She fell in love with the culture in her late teens. “Love, heartbreak and all the sweet sins of adolescence brought me to Hip Hop; and now I’m in it for life.”

https://www.instagram.com/p/BkMzNXzALI-/

She’s accomplished a lot — considering her debut video dropped just over a year and a half ago. This year, she was blessed with the opportunity to journey to the US to develop and focus her craft, and her career. It was here that Z vs. Z was born.

“It was a very reflective period for me,” she notes of the experience. “I did all of the creative work while I was there. I worked with the amazing producer Floyd “Timeless” Thomas, writing the lyrics. I also teamed up with the ever so talented creative director — Kanya Iwana — and the most brilliant ALL FEMALE TEAM, Savannah Chonis, Francesca Martin, Nawel Abdelaziz, and Shaina Santos for the album artwork.

 
“The experience was humbling, overwhelming and stimulating,” she adds. I was given a chance by Lakefront Records, which resulted in the recording of this EP in the United States [specifically, Chicago]. It was overwhelming because I was in a foreign place, where EVERYONE is trying to make it. Stimulating, because of the work ethic that I managed to experience. The entertainment industry is no joke, and that motivated me to do more for myself as an artist.”

The new EP, as she explains, is the essence of her as an artist, stemming from reflection and acceptance — two things she describes as dominant themes in her writing. “It took about two months for the idea to be translated into the entire project,” she reveals.

During her recent appearance at the Good Vibes Festival in Selangor, Malaysia, she had a chance to debut her two-month labor of love in front of a receptive audience — an experience she doesn’t take for granted.

“That was a day of many firsts. The first time I performed at a festival, first time I used in-ear monitors, first time performing with dancers, first time I played the entire EP LIVE,” she exclaims proudly. “I’ve learned to let go of the things I don’t have control over — but all in all, it was an adventure of a lifetime.”

https://www.instagram.com/p/Blj5L7lgxJD/

With a dizzying 2018 thus far — and an even more jarring 2019 ahead — Zamaera’s current mood is focusing on her mind, body, and soul. With an endorsement deal with Nike Malaysia, her project, and (if it all pans out the right way) a tour, you can hardly blame her for cherishing a little downtime.

“Follow me on my social media,” she says as our interview draws to a close, “because I will be announcing something extremely exciting very soon.”

https://www.instagram.com/p/Bn9ChNxg2Sq/

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interview, Interviews, Main

#Interview: RoQy TyRaiD in ‘PLYNwcha’

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that…

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that groove. With an edgy prose, RoQy TyRaiD takes Hip Hop to the next level and Above Average Hip Hop wanted to know more. What can be said about his subject matter personifies the culture that raised him. Coming up in the game can be a struggle, but for RoQy, it’s all about keeping it real. “I don’t have to play by the rules. I’m going to do what I want, and I’m going to find my success regardless,” says RoQyTyRaiD.   

I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. – RoQy TyRaiD

However, there are different modes of success, and whether it equates to monetizing your product or artistically expressing and further developing your brand, the rapper RoQy TyRaiD stays true to his values in the culture that brought him his new single “PLYNwcha.”

Tell me about RoQy TyRaiD. Who are you and where are you from?   

I reside in Phoenix, Arizona. I’m originally from southern California, born and raised. I’m just here to advance my artistic pursuits and find myself deeper in the culture that inspired me and gave me a live soundtrack. I feel that artists, at the end of the day, are just glorified fans. I’m finding my way further in the culture that inspired me, and this is why I’m here.

Some would describe you as a socially conscious rapper. How would you describe your subject matter?

I mean, people have classified me like that. I’m just more aware to life. I mean, it happens to fall in it in terms of just discerning your surroundings. Unfortunately, and fortunately as opposed to politics and things related, social climate plays a role. So, I could say, you know, they’re right. I’m just a normal dude.  I mean sometimes the content touches on political topics.

What is your most recent single?

It’s called “PLYNwcha.” It’s me flexing my capabilities lyrically, providing some hype music. I’m breaking away from the direction that I was sent down artistically and just getting back to making music that makes you want to throw a merch table across the venue. I detail instances where I was just being delivered pipe dreams just waiting for this nonexistent idea of success or mythical ideas and just really being fed up with it. I guess I deliver it in a more aggressive energy forward manner. But what it is — I have no time.

I’m not like a 21-year-old dude who can play trial and error. I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. We’re with the advent of social media, Internet, and advancing technology. I don’t have to play by your rules. I’m going to do what I want and I’m going to find my success regardless. I guess it’s realizing that feeling and you know, taking the gloves off.

It sounds like you have a different set of values on what constitutes success. Would you say that is accurate?

Absolutely, my role is looked at differently from the next man or woman. Even describing the adversities and the games and you know, standards you have to abide by. For example, I have two sold-out dates in the UK, another one lined up press and individuals waiting to get the piece of this new music and you know, I think that reflects taking your destiny by your own hands as opposed to abiding by what you’re told to do.

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Sha Money XL Artist Tedy Andres Drops New Track “Ominous” & Chats Upcoming LP

“I just want to be the best,” he exclaims without hesitation.

It’s been a process for young Houston-bred MC Tedy Andres; he’s been bubbling up over the past few years, setting the stage for his upcoming release, which is poised to change everything. “I’ve been rapping since I was like 13,” he tells AAHH, “that was ten years ago, man., man.

“It’s been a slow build,” he continues. “I released a project called Mad Illusions and started getting a little buzz off the song called ’Mercedes.’” He rode that buzz and aside from multiple online nods, captured the attention of industry heavyweight Sha Money XL.

 
Sha was a producer for 50 Cent at his (musical) peak, and served as president of G-Unit Records, before taking the helm as VP of A&R at Def Jam in 2010. Currently working as an executive at Epic Records, he is currently managing Tedy.

“That’s like a big brother to me,” Tedy says of working with the storied executive. “We got a great relationship, he’s a top 5 A&R in the game, you know what I mean? So sending him records and getting his opinion is always good.

“He’s was a businessman,” he adds. “We’ve been working hard together,” he notes.

His latest release, “Ominous,” is a song that is setting the stage for his upcoming project. “My producer [Kill] and I locked in the studio and ade that beat together,”’he explains. “I just had some inspiration a couple of days after … it’s a storytelling vibe about a couple of people I know.”

 
He cautions not to get too comfortable with the vibe of “Ominous,” as he’s definitely diversifying his vibe. “I don’t really have a title for it yet … I’m kinda keeping it under wraps,” he says of the LP. “I’ve been making a bunch of records, and hopefully around October I can get this [album] out.

“There’s going to be different types of things,” he explains. “I mean, it’s going to be lifestyle, it’s going to be storytelling … I’m trying to make new, different types of records. I’ve just been making a bunch of songs and they all sound a little different, but I’m going to wait til everything sonically go together.”

One producer he’s worked with is Harlem’s own V-Don — who we’ve chatted with in the past. His sound is quite dark, but Tedy is clear that he is trying to brighten things up this time around.

Related: Read our V-Don interview, here.

“I don’t want to do something so dark because my last project was a little dark … I was kind of in a dark place for it,” he says. “I don’t even want to put it in a box right now because I’ve been making so many records.“

Tedy has lots lined up, including a host of new videos that will line up with the release of the new project. Ultimately, he just wants this album to be an enduring, timeless piece of art.

“I just want to be the best,” he exclaims without hesitation. “I want people to love it. I want it to be a classic, you know what I mean?”

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#Interview: RoQy TyRaiD in ‘PLYNwcha’

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC's Motif Alumni with a psychedelic backbeat over hypnotic chants that...

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