Editorial, interview, Interviews, Main

Women Crush Wednesday: Sa-Roc

If you’ve fallen victim to a YouTube black hole, where you find yourself watching video after video and all of…

If you’ve fallen victim to a YouTube black hole, where you find yourself watching video after video and all of a sudden an hour has passed, there’s a good chance you’ve been under the spell of hip-hop enchantress Sa-Roc. This Atlanta-based MC is easy to be captivated by. As a performer, she carries herself with confidence, beauty and grace, and her music is strong, her lyrical patterns, intricate and her vocal delivery a wonderful balance between raw and polished.

Sa-Roc, originally from Washington, D.C., is a spiritual storyteller, and her control on mic and strength with a pen is truly majestic and impactful, yet her commanding presence isn’t overwhelmed by her ego. While her lyricism can be spitfire at times, she is in full command as she changes up her flows. Sa-Roc fills both the student and teacher roles as a musician, in that her perspectives share wisdom gained from her experiences and her diverse musical influences, while also being a true listener, open to learning and soaking up new life lessons.

Some of her experimental music is reminiscent of the stylings of Jean Grae, such as on track “The Little Spaceship,” while other tracks, such as “Industry (End-Us-Try)”, “Fire, Wind Earth” and “True Mastery” are clear nods to old school hip hop, the golden era.

Sa-Roc’s conscious, reflective and metaphysical lyrics are both complex and approachable. Her music is relatable and inquisitive – not only is Sa-Roc able to seemingly effortlessly engage an audience, she’s also able to get listeners thinking while getting lost in the music and vibing out.

Sa-Roc’s challenges are met with motivation to work through them, and her music mirrors the same keep-it-real mantra that Sa-Roc’s personality radiates. And the very best part – you can tell Sa-Roc enjoys what she does with passion.

As recently announced, Sa-Roc’s new album, “Gift of the Magi,” exclusively produced by Atlanta-based producer Sol Messiah, is set to drop on October 2nd.

Watch these spaces and check out our Q+A below!

YouTube: https://www.youtube.com/user/SaRocVEVO
Facebook: https://www.facebook.com/pages/Sa-Roc/
Twitter: https://twitter.com/sarocthemc
Instagram: https://instagram.com/sarocthemc


Focusing on celebrating the female creators and voices has been a big inspiration for me and my enthusiasm for doing so is what led me to discover your music. I would love to hear more about if you have found it difficult to have your voice heard?

It definitely can be challenging. There is a preconceived notion right off the bat before hearing a woman who raps that she is going to be corny or she’s not going to be as skilled or confident as her male counterparts. It’s almost as if we aren’t allowed into the conversation. We don’t fit into the narrative that men in the industry have created for us. There is a hyper-sexualized, Barbie kind of image and I’m not talking about anyone in particular, but if you don’t fit that image and don’t tell that story, it is definitely more difficult to get your voice heard in my experience in blogs, in reading male commenters on the blog, and so on. It’s interesting how dismissive men can be for women rappers. I’ve seen female counterparts in the game who have let that discourage them.

For me, the challenge is to keep focused, to keep working, to keep true to myself as a skilled MC.

How did you get started and how do you remain driven?

I started in 2008. I never had a background in MC’ing or anything like that, but I’ve always been a writer and I’ve always been involved in the creative arts through theatre. It wasn’t until I met Atlanta-producer Sol Messiah that I had exposure to a lot of the artists that he worked with, and so on, and just being in the environment that he worked in made me want to try my hand at it. So I tried and we recorded something, just playing around in the studio, I didn’t know what to expect but the feedback from Sol Messiah was great. (Laughs) So from there, that was a boost to my confidence and I decided I would try it a couple more times and I caught the bug from that point on deciding that it is what I wanted to do.

I haven’t been in the game for that long, especially considering people doing it for 20 plus years and on, so it still feels fresh to me, I still feel like I’m growing, I still feel like I’m learning. I think, as a listener, it gets a little stale for me sometimes and hard to be inspired, but when you get great albums like Kendrick Lamar’s new album that just dropped and J. Cole’s album, that helps to inspire me. And it’s a little friendly competition too.

Tell me more about you and Sol Messiah and your creative process working together.

Sol Messiah is the only producer that I work with. I don’t know if we’d ever be considered a duo, it’s more so a Premier/Guru or Talib Kwali/Hi-Tek relationship, where they crafted a sound and made an album together. Sol Messiah and I have several albums together. It really helps creatively because you start to know each other really well and it becomes a symbiotic relationship where he knows my strengths and weaknesses, as well as he knows what beats and samples and things I strive on and he knows what excites me so we can create music tailored to my style and sound. I also challenge him to grow musically as I grow and stretch and change my cadences and flow.

Our process usually starts with him creating something for me, or creating a skeleton of something and then I take it and write what I need to write. After we will add layers to it, like background vocals or so on, then get into mixing and we create that way. He comes from Atlanta, and that whole 90s scene was very musician-heavy, incorporating a lot of bass and electric guitars, and a lot of those elements you’ll find in my music. A lot of those same family artists and musicians from Atlanta have been featured or provided the background for a lot of the music that I have created, so I am really blessed to have such a lush landscape with my music.

What does your favorite environment to work on a new track or write new lyrics look like?

I actually have an in-home studio so I prefer to work at home. That is comfortable for me. It’s funny, a lot of times we’ll be recording and I’ll have pajamas on. We don’t get to do that too often, but I love working at home. It’s easy and at 2 o’clock in the morning, if I finish a track I can jump in the booth and record it right away. For writing, I need to be off in the corner, in the quiet and I try to have a laid back vibe in the studio, with some incense burning to help create the ambiance I like. With the album we are working on now, we are starting to venture out and go into bigger studios.

What are you currently working on?

We haven’t come up with anything concrete release date-wise, but I am working in the studio. I am writing for a new project, to be released in the early part of winter. We are experimenting with a softer side than I have traditionally been used to. We have a couple of very special guests lined up that I don’t want to share just yet, but I can say I feel like this album will be my “Good Kid Maad City” kind of album. The one that really makes a lasting impression on the hip hop community.

What is some of your favorite advice?

One of my friends told me that as artists, it is our responsibility to share our music with the world. We are holding onto a light that could help someone living in a darkness; it could be that thing that helps them turn their life around or help enlighten them.

It is our responsibility to share our gift and not to be judgmental of that gift. As artists we can be extremely critical of our work. We are perceptible to criticism and not want to produce because of that. But if you look at what you are doing as a gift to yourself and to the world, and you’re being authentic in that, that should be your motivation for continuing to create and to craft your sound. That’s the best advice that keeps me motivated and inspired.

As a creator, what is your mission in creating, especially in today’s music industry?

I think that now people are wanting authenticity more than ever. As an artist I strive to be as true to myself and as true to my perspective as possible. I think that is really important to keep in mind that when you strip away all the layers, at the essence is what impact the music really has, and that impact should be true to why it resonated with you. That is my mission and that is my intention when I am creating and I hope that it can inspire other artists to do the same.

Much love and gratitude to Sa-Roc for sharing her music and her time with AAHipHop!

My name is KC Orcutt, and I’ve now been writing for an Internet-specific audience for more than half my life. Growing up in Upstate NY, I recently relocated to Los Angeles, where I aim to expand my writing career, meet as many interesting people as possible and never forget that the beach is a 20 minute drive away. My work has appeared on a handful of publications, including Beatport News, 12ozProphet, Brooklyn Street Art, Music Times and Keep Albany Boring. I am an enthusiast of happy hour, getting out of the house, supporting my friends’ creative endeavors and listening to the same five songs a dozen times in a row - if they bang.
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Gotta love when an artist you like drop a project you’re feeling, and proceeds to give a visual identity to the records you were feeling the most. That’s the case for AAHH mainstay Major D-Star; after releasing his long-awaited Trap Star  mixtape back in February, he is dropping off “Stack Pray & Stay Out The Way,” a song I personally described as an illustration of his immense focus on his “current hustle of choice, music.”

RECENT: Major D-Star Drops “Trap Star” Mixtape

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#IndieSpotlight: Silas Luster’s “W.A.V.” Is A Slice Of Subversive Goodness

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RELEVANT: Getting To Know Provincetown Artist Silas Luster

 
The EP kicks off with “Sion,” which starts with his wordy flow over a head-nodding instrumental that switches up halfway through, into this bongo drum pattern over which he drops the strongest verse easily on the project; I’d love to see it live. “Diewittit” is another song that I found myself revisiting over and over. His cadence and rhyme schemes at times have this loose appeal that reminds me of the Freestyle Fellowship-esque aura that dominated college radio in the 90s.

 
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The almost haunting chorus on “O.S.H.N” wasn’t necessarily jarring but did set the song apart as a black sheep of the EP. Not that it’s a bad song — it’s one of the strongest tracks — but, it’s just a different vibe that stuck out to me.

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He is currently touring throughout New England and the Tri-State. Check the schedule.

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#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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interview, Interviews, Main

#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within five years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27-year-old mogul is creating an empire before our eyes, and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only five years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned, and LVL’d UP. That’s it. I knew if I put in the work, I would find a way. I go 3000% for whatever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to take over though. I’m going to continue to put people into position and maintain my brand. The empire is forming; the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? What’re the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and I are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between both of us, both widely connected. Run it up!

Bunch of content on the way from both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

Do you know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything, in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ; you need someone to bring the bun, the burger, the juice, the drink and everything else. Do you feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late; bro got energy.

A few artists are rising out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now, and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzing since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists, there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shit, my man Mike had told me I had to bump something while we were in LA. The track happened to be ‘Layed up,’ heard it and it was a wrap for me. His mans was GRAPE, we were all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man, I can’t speak on another man that’s not with me. We had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it, but it’s their right before our eyes. It’s a shame because his music and voice are legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure, but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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Sean Price – Songs in the Key of Price

"Backhandler, manhandle, Imam Sean; peace to Mandela and Farrakhan... The best con in flesh, Sean's here, metal fragments on face,...

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