unsigned hype

Why Use Spotify to Promote Your Music

So you have finally decided after doing months of work you are ready to release your first album. You may…

So you have finally decided after doing months of work you are ready to release your first album. You may have your CD out in the stores or already selling it after doing some gigs, but you may want to learn more about streaming. If you have finally decided to give streaming a chance, you need to learn about Spotify and how this can help you in earning more money.

Why Join Spotify?

This is a streaming service for music that has over 75 million people subscribed of which 20 million are premium members, making it a leader in the streaming game. This is a streaming service that was founded in 2006, and it will be a service that drives the listeners to pay for songs they listen to, instead of pirating them. The company has already made a bold claim to have paid out over 2 billion dollars in royalties.

If you want to get your piece of the pie, then you need to make sure you upload your songs to the system. If you have a label already, they can usually handle the process for you. If you are an independent artist, though, you can do the work on your own. You have to read the information below to get started.

How To Get Your Account Set Up?

The first step that you need to take is to make your music ready for online purchase with companies like CDBaby, Record Union or even EMUMBrands. The independent labels can also have a relationship with Spotify with places like Fuga or Finetunes. These services tend to charge a fee or take a percentage of the royalty fees. Alternatively, read this guide to Spotify promotion if you want to do it yourself.

When you have this taken care of, you will want to get your account with your name or the band and get 250 followers to get verified. When you have done this process, you will give Spotify an artist image; you should use Rovi, which is an excellent service. Then you create the profile, upload the high res image 2048×2048 and give Spotify your Rovi ID. Then you will be sharing all of your music to the whole world.

How Much Do You Make?

Spotify earns a 30% commission. The remaining 70% is paid out to the labels, publishers, and artist through the services that we talked about above.

The amount you will get varies.

The streaming country origins.

How many people are paying vs. free?

How much the royalty rate is for the artists.

That being said the price per song for the artist averages out to .006 and .0084 cents. These may seem low, but the audience reach is potentially 75 million and that exposure is enormous.

Tips To Promote Your Profile

Now that you have your account you need to share your music with the world to hear.

Use Facebook Ads

Facebook ads only cost a few dollars. Not to mention if you target them correctly will provide huge returns. You can even narrow down your ads, by targeting the users that only have a Spotify account.

Partner With Other Artists

You will want to look for other artist and partner with them. This way you will have a great playlist that can provide all of you with some fantastic exposure. You will be able to create a win-win with future albums as well.

Use The Play Button From Spotify

This is a simple HTML code that allows you to add streams to your profile. You embed the code on your website so the users can listen without leaving your site. This could be invaluable if you have merchandise on your website and want to get the fans to buy your stuff without going your website to get the merchandise.

Invite Fans To Follow You

This is just like a Facebook fan page; you will want to make sure you get your fans to follow you on Spotify so they can hear your music online as well. This could be very valuable, and it will even alert your fans to the new songs that you may have coming out before they have heard it.

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“Play To Win” Is A Celebration Of Getting Over And Going For The W

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan,…

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan, Dre dives head first into a sea of familiar soundscapes but manages to distinguish himself sticking to not only a decree of keeping it real with those that matter most but also an endearing level motivation to rise above, layered over a humble base of blessings that he is more than aware of.

Sitting at 6 tracks, the album’s production is tightly curated, keeping the vibe consistent — but varied enough so that there isn’t time to get bored at all. The project starts off strong with the salute to his team “Don’t Matter” produced by Aham — who produced “I Can Tell” from his 2018 effort Over Tha Top. Here he drops introspective gems like he doesn’t have friends — but rather brothers — and a reminder that he’s from the (bottom) bottom. He follows up with the determination anthem, “Win.”

“I Know,” with its hard drums and dope muffled looped up sample has a more reflective aesthetic about it, as he gives everything he overcame before putting it all into the bars. “Let em knwo you human,” he says on the chorus, referencing the track’s slightly more personal touch.

The album project ends off with the massive “Miracles,” which caps off what stands as a strong collection of tracks to add to his already impressive catalog. Winning by adding personality and unique perspective to an already surfable wave, he manages to command attention without fading into the baseline. He has come a long way, and in many ways, Play To Win is a reflection of that, as he sorts out trust issues, comes to terms with truths, and does his best to get where he wants to ultimately be.

Check out Dre Steelo’s Play To Win, below.

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unsigned hype

J. Irja The Sexy Psycho Preps Her Debut EP Featuring Paul Wall, Lil’ Flip & More

Respect the hustle.

Came across a Canadian-born MC named J. Irja The Sexy Psycho that is putting in some significant grind time — and it’s starting to pay off. A hustler and all around a business-minded individual, her music isn’t just a white girl throwing words together trying to be down, it’s all shit she’s experienced first hand; delivered with rapid-fire bars that are impressive as hell.

She’s been through some real shit, like having to recover from two serious head injuries and living through a relationship with an abusive ex-manager.

Endearingly, though, she’s kept her career moving with her head high — forming a non-profit foundation (comprised entirely of women) called the “Female Empowerment Movement Militia” in honor of her daughter. Its ultimate mission is to uplift and motivate women to succeed and smash ceiling, shatter sexual inequality once and for all.

“I’ve been grinding for years and am finally starting to gain traction,” she tells AAHH excitedly. This grind is well-documented on her You-Tube, as she hits shows alongside acts like Stevie Stoned and Rittz and puts in serious groundwork during SXSW.


All of her hard work will come to a pinnacle though when she drops her debut album The Sexy Psycho EP vol 1 at the end of the month (January 31). With features from platinum-selling artists like the grill king Paul Wall, one-time Timbaland collaborator Bubba Sparxxx, Twista, and H-Town legend Lil’ Flip — among others — she’s aiming to finally take her career where she’s always envisioned it going, the top.

So if you’re keeping track, she’s touring with artists affiliated with Strange Music, earning stage time and going hand to hand at SXSW building her fan base, and has a foundation that is elevating women and helping create a more leveled playing field with the industry and in society at large. That’s a lot to hang your hat on — and her debut is the icing on the cake.

She has hella video content in her back catalog, but give her a spin. Respect the hustle.


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unsigned hype

GentleBeatz Drops The Perfect Soundtrack For Your Weekend

Mozambique-based producer GentleBeatz is helping ease us into the weekend with his eclectic instrumental LP Soul City. Recorded following his…

Mozambique-based producer GentleBeatz is helping ease us into the weekend with his eclectic instrumental LP Soul City. Recorded following his return home from college after 4-years, he himself describes the sonic journey as different from his usual vibe. “[The beats] are a bit more complex,” he explains via SoundCloud. “I tried to fuse lo-fi hip hop, jazz, funk and a bit of alternative rock.”

Blanketed in the warm embrace of dusty vinyl pops, the title-track, which caps off the eight-song project, stands one of its brighter moments — from a sonically emotional standpoint. From top to bottom, the project is a musical ascent from a broken heart to all the way over it, with a lot of personal growth in between.

If you’re a fan of instrumental projects, definitely load up this new GentleBeatz joint, it’s a great listen.

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#IndieSpotlight, unsigned hype

#IndieSpotlight: Getting To Know Provincetown Artist Silas Luster

This week, we’re introducing you to Provincetown, Massachusetts, native Silas Luster — a filmmaker and hip-hop artist, who’s part of…

This week, we’re introducing you to Provincetown, Massachusetts, native Silas Luster — a filmmaker and hip-hop artist, who’s part of a bubbling creative collective called The BuLife. “I make music that is true to me,” he tells AAHH. “The inspiration from my everyday life, where I’m from, and what I’ve experienced so far in my life goes into music … it’s real and it’s vulnerable.”

“There is content and emotion only my close friends know, things that I don’t like to speak on, that I put in my music,” he adds.

We initially got into Silas over the holidays after he floated me a visual for a “ZeZe” freestyle, that had this hard to explain flow that had us intrigued. We uncovered lots of quality stuff while digging around.

“I like to show people a different perspective,” he says. “I know my sound is different, my story has layers to it … if you give my music a little effort, you will understand my dedication and the depth in my artwork.”

Silas has been making both films and music since a youngster — messing around with a camera and whatever recording program he could get his hands on back in high school. “I took it more serious around 2014,” he explains. That’s when I linked with @RichmondVisionStudio and really started locking in the studio recording.

To date, he’s released one solo mixtape, Frick It, and a few mixtapes with the BuLife collective: The Rosenhan Experiment, Cape Tippin, and The Nor’Easter Tape. Most recently, they dropped last year’s Beauty of the Day.

Right now though, it’s all about Silas and his solo flex. “I’m working on my EP which will be fully produced by my homie TMAC [droppin in March]. I’m also always working on different music videos, films and my debut album.”

Having independently toured the North East with BuLife, he’s looking forward to locking down a couple dates for the near future — on top of just stacking up music. “We working,” he says. “A lot of music, visuals, shows, and creative content coming in 2019. Look out for us. BuLife!”

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