Today’s game is truly a never-ending cycle of here today and gone tomorrow. For Track Seven Band, haven’t released a project since 2016’s The Try And The Fail, the uphill battle it seems is reigniting the flame within casual fans who may have moved on to the next one. It’s this overarching idea that guides Cost’s pen for their brand new single “Memory Loss.”
There is a lot to unpack with this single. Top-level, there is this flagrant (metaphorical) slap across the head — as though he’s screaming, “I’m still here, stupid.” Below the surface, Cost takes the opportunity to reiterate his position, introduces rumor inducing storylines, and takes a look back at his past.
In the first verse, he drops mention of having traveled around the world on the dime of a figure whom he chooses to keep anonymous; as he explains, this person gave him the motivation he needed to jumpstart his career, but has since “turned faces.” It’s in this act — he further notes that haters induce the same phenomenon — that he seems to have found the strength to thrive.
The second verse begins by reiterating where he’s come from — noting that section 8 and financial aid were his life preservers in his darkest moments. He also notes that he’s still in debt (half of which he paid off with the money he made selling weed). All this isn’t done to glorify anything, but rather serve as motivation. It also hammers home the fact that he has been there and done that, too.
Perhaps in a way, he’s exuding the same motivation that he felt traveling the world.
Playing chess as opposed to checkers is a line that poignantly pops out. “Memory Loss” is a strong (re)introduction or merely business as usual — depending on your knowledge of the band. Either way, it’s drenched in that endearing sense of honesty and realness that made them a group I’ve returned to numerous times since first being introduced to their music.
It’s all about the long game, and — in the end — good music. Cost notes that he’s motivated by things that money can’t buy. That, quite often, is code for having something to lose on a deeper level. It’s in seeing an artist stick to their figurative guns without bending their ethics that true inspiration can be felt.
If you haven’t explored the past releases, do so … immediately.