#IndieSpotlight, Editorial, interview, Interviews, Main, rileysbest

Two-Cents: BK Singer/Producer Donavon Cuts Through The Clutter

As a writer — for some big platforms — Incan assure you that inbox is nothing less than nauseating. I…

As a writer — for some big platforms — Incan assure you that inbox is nothing less than nauseating. I am constantly inundated with requests to check out and give some pen game to new records of varied quality. As corny as it sounds, standing out does make all the difference as I arbitrarily decide how to dedicate my daily attention span.

Singer/producer Donavon gets it. The young Brooklyn-based artist offered to send anyone who gave two-cents on his latest track “Arora” two-cents (via PayPal)— and homie paid out! “I have a bunch of friends who are journalists, and they’ll get a 1000 email a day,” he said on a phone call with me earlier this month, “you should appreciate that someone’s taking to listen to your shit.”

“Like, if you saw that as a subject line on an email, what would you have to lose?” he asked me, rhetorically. “You know, like why wouldn’t I click on that shit?”

Pretty slick ice breaker; and once I pressed play, I realized that the music fire — this kid is talented as hell. What began as a post on Reddit spilled over to emails, which is how it eventually floated on my radar. As an artist, Donavon is a lot like (early) Weeknd in a way; he has a shadowy persona that’s devoid of identifiable characteristics, yet he does have a past, which is easily searchable (with a few hints of course).

“Everybody knows what everybody is like [personality wise] and what they look like before they put out a song — so it’s cool to pull back from that a little bit.”

Originally performing under the name Don Scott, he was signed to a major label and shared management with Fetty Wap and Shaggy.

Unfortunately, like many similar situations it didn’t quite work out; there are no hard feelings, though. “I still do production stuff for them … I wrote [for] a bunch of artists there, and got a bunch of production points.” The situation, though, has prompted Donavan to approach this new chapter in his career by himself.

Fast-forward to “Arora.”

“I originally wrote and produced the song [Arora] to send to Jeremeh, but it ended up not going anywhere,” he explained to me. “That’s common when you’re trying to get production or writing placements.”

One of the unique parts of his creative process is that he’s putting a lot of thought process into creating content in tandem with visual concepts; “the director of that video we work closely.” Donavon continues to explain that the game plan is to “put out visual after visual … I’m focused on putting out videos because it’s just only thing I want to do now.” His thought process is that having a video be the first thing people see has an infinitely higher chance of resonating off the bat.

“Like you said you get a million songs a day in your email,” he tells me coyly, “and, they can all be monotonous sometimes … but a visual could help cut through [the clutter]. That’s where I’m at.
A former SoundCloud employee — and A&R — to be exact, who was effected by the last round of layoffs, he saw the writing on the all for using streaming audio platforms as your main hub, as opposed to video, which accounts for the highest percentage of general internet engagement.

At the end of the day, Donavon’s visual for “Arora” is compelling and worked to peak my interest in his career and the mysteriousness of his artistic persona.

Check out the video below, and follow his Twitter. His next visual is dropping end of summer.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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Heavy Hitters’ DJ Flee is About to Takeover

28-year-old DJ Flee, also known as Bodega Flee, is one of the hottest new tastemakers in Hip Hop. The Uptown…

28-year-old DJ Flee, also known as Bodega Flee, is one of the hottest new tastemakers in Hip Hop. The Uptown New York Dominican is a lustrious member of the legendary Hip Hop faction, The Heavy Hitters (DJ Enuff, Tony Tone). The former Basketball player made a name for himself in the city with his signature Uptown sound and irreparable tricks on the turntables.

Discovered by the same legends responsible for presenting the world to today’s legends from across the U.S. like DJ Felli Fel, Bootleg Kev, and Peter Parker. Flee has quickly become one of the most notable faces of the brand with his fast-growing fanbase and credible ear for breaking the undeniable next superstars to the East Coast.

Through his journey in radio, Flee has had the opportunity to discover plenty of new genres of Hip Hop that would help transform his style. Experimenting with trendy genres like Dirty South and Gangsta bouncing West Coast with a blend of his Dominican roots.

In Boston, Miami, Orlando, and New York, Flee is the most sought-after radio DJ in the ever-changing broadcast market. Keeling the prestigious pride and name of the Heavy Hitters brightly lit outside of the East Coast. Artists like Zoey Dollaz can credible a large amount of their popularity to DJ Flee’s exposure.

Hard work, dedication, experience has earned DJ Flee the tastemaking position he firmly sits in within today’s Hip Hop. Ready to transition himself into superstar status, the promising DJ continues to develop a signature style that infusion the old school traditions and new school evolution to the East Coast. Heatseeking, DJ Flee is easily becoming one of the biggest DJs in Hip Hop today, honestly, it’s only a matter of time before he is the biggest DJ in today’s Hip Hop. So stay tuned.

DJ Flee’s journey continues on, follow the Heavy Hitter sound today via Instagram and Twitter.

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@KorleonKOJ – “Motion”

Today RichBoy Ent. CEO and founder Korleon aka “The King of Jackson (K.O.J).” releases his new song, “Motion,” debuting the new track with a music video on YouTube.  Released just…

Today RichBoy Ent. CEO and founder Korleon aka “The King of Jackson (K.O.J).” releases his new song, “Motion,” debuting the new track with a music video on YouTube.  Released just in time for Memorial Day, the highly anticipated music video for “Motion” precludes a host of releases by the ATL veteran by way of Jackson, Mississippi. Hoping to continue the momentum, Korleon will drop his mixtape The Four in the coming weeks, which will be followed up by Strictly 4 My Sippers this Summer.

Basically I’m just tappin in with the ladies. They rock with me and I rock with them equally so I felt I needed to satisfy my female fan base and cater to them. I wanted to create something that they could vibe to and something where I remained true to myself,” Korleon K.O.J. explained. “I feel like it’s a way better look for me to be with 7 different women in all shades and colors around the city, rather than me rolling around with 20 of my ni**as.”

Within the last two years Korleon launched a new studio in Atlanta called Walker St. 2.0 where his RichBoy Ent. team has been building a movement. To date Korleon and his team have recorded a host of artists including multi-platinum artist Slim Jxmmi of Rae Sremmurd, Mase, Jose Guapo, Big Bank Black and of course D4L’s Fabo.

“We opened back up the studio in March of 2017, we’ve had a lot of indies, superstars and its just been a blessing, I’m just glad that we have been able to make it happen. Its been a whole host of people to record there over the past few years,” Korleon said of his studio. “Of course me and Fabo been working on music together and I got The Four project that will preclude the Strictly 4 My Sippers project. I got the visual coming for Colorado soon and I got some stuff coming up with DJ Twin in the immediate future sometime in July.”

K.O.J. is often seen touring alongside and has frequently collaborated with on tracks with Fabo, who he says is his brother and day 1.

“Fabo my brother, Giksquad! Those my brothers. We been down since day one and we gonna be down forever, that’s my brother. He stays booked out and if you go through the archives, I’m at most shows, so it’s really just mores what’s continuing to go on. We were at Rolling Loud and everything, he stays booked.”

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#IndieSpotlight: Major D-Star Drops Off “Stack Pray & Stay Out The Way” Visual

Gotta love when an artist you like drop a project you’re feeling, and proceeds to give a visual identity to…

Gotta love when an artist you like drop a project you’re feeling, and proceeds to give a visual identity to the records you were feeling the most. That’s the case for AAHH mainstay Major D-Star; after releasing his long-awaited Trap Star  mixtape back in February, he is dropping off “Stack Pray & Stay Out The Way,” a song I personally described as an illustration of his immense focus on his “current hustle of choice, music.”

RECENT: Major D-Star Drops “Trap Star” Mixtape

The video, like his others, delivers on quality. Directed by Wally Woo, with a multitude of scenery interspersed around a loose storyline of himself working as a mechanic — which he playfully describes as his way of “stacking and staying out the way” in the into — it gives ample life to one of his project’s most infectious earworms. If you have yet to bump his full mixtape, go ahead and click here; either way, press play on this catchy little banger, below.

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#IndieSpotlight: Long Island Rapper Maui ARN Premieres “Feelings Attached” Visual

Sometimes you just have to make things happen. Every artist’s love for their craft comes from somewhere. For Long Island,…

Sometimes you just have to make things happen. Every artist’s love for their craft comes from somewhere. For Long Island, New York rapper Maui ARN, he knew he had music in him. Maui’s career in music began in 2010 when he joined a rap collective known as Maui Nation with friends OTHERPRO (producer), DapperDon E (rapper), S-Clive (rapper), and Flee Capo (rapper). Although, Maui officially started taking rap seriously three years ago.

“That turning point was when [I knew and said] ‘oh I’m nice,’ I’m doing something other people aren’t doing,” says the rapper. Hailing from Long Island, New York a place that has produced legendary hip-hop artists like Rakim, Biz Markie, EPMD, Public Enemy, Method Man, and MF Doom, Maui ARN explains how being from the suburban county shaped him as a person and artist.

“It made me take risks, everyone does their own thing out here,” says Maui. “I pretty much did my own thing. I have been a fan of music for so long; I just make music that relates to me.”

#IndieSpotlight: Long Island Rapper Maui ARN Premieres "Feelings Attached" VisualGrowing up Maui listened to all types of music. He’s a big fan of R&B which rubbed off with his smooth sound in raps. Some of his favorite artists growing up were, T-Pain, Ne-Yo, and Kendrick Lamar because of their delivery and storytelling techniques. Maui uses this technique with his music. In his latest single, “Feelings Attached,” Maui talks about a young lady in a relationship catching feelings for Maui because of his suave persona.

“You gonna need more than racks, cuz lil momma got feelings attached,” raps Maui unapologetically in between scenes accompanied by friends and beautiful women in the newly released visual shot by Qasquiat and featuring DapperDon E.

“Feelings Attached” captures the essence of mainstream hip-hop culture. However, fly clothes, fast cars, and faster women do not overshadow Maui’s mastery as a rapper. “The substance [in music] is lacking nowadays,” he notes. “I like to say what I’m going through. It makes better music for listeners to relate to.” “Feelings Attached” will be featured on Maui’s first EP Don’t Sleep On Me which is set to release later this year.

Towards the end of our conversation, we touched on Maui’s interests outside of music. He’s interested in learning more about stocks and investments. “Some people get into music to get whatever is useful out of the game [money, cars, jewelry], but they don’t know how to maintain it,” he notes. “This is why what Nipsey was preaching was so pivotal.”

Maui plans on making it big in the rap game because he will always stay true to himself. “The impact I want to leave on the world is to be yourself and take chances. I’m going be me regardless.” Says Maui ARN.

Make sure you check out Maui ARN’s new visual for “Feelings Attached” above.

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