Editorial, Main, rileysbest

The Hoodies Are About To Be Two Of Hip Hop’s Brightest Stars

If we’re keeping it all the way 100, the schtick of rhyming in a car is beyond played out. Whatever…

If we’re keeping it all the way 100, the schtick of rhyming in a car is beyond played out. Whatever “cool” factor it did possess probably decimated after Carpool Karaoke became your mom’s fav thing to share on Facebook. At least that’s what I thought, until I stumbled onto E-Class (21-years-old) and his younger brother Young Poppa (11-years-old). Collectively known as The Hoodies, they’ve taken a stale concept and (with sheer quality bars) spun it into national viral fame.

To be frank, I haven’t been this excited about a new artist in quite a while—especially not a group. Especially not a group from New York.

Their chemistry is ridiculous. If their recent appearance on Flex didn’t have you Googling “who the fuck are The Hoodies and why have I been sleeping,” let me help you out with some of their must-watch episodes of In The Whip, their ongoing YouTube series.

First up, episode 5; these cats ran through a sneaker scheme, a math scheme, and a fucking cartoon theme so seamlessly I had to watch this shit multiple times to catch the blends.

 
Next up, episode 4, which featured a surprise cameo by (perhaps) the only other emcees in recent memory with a back and forth chemistry as thick as these two, Styles P and Jadakiss.

 
Lastly, Young Poppa flamed one of my fav instrumentals “Banned From TV” in episode 7.

 
After binge-watching their videos, I couldn’t help but wonder what these two had in store. It’s rare to be so acknowledged without any actual songs or traditional videos out. “Mixtape dropping sooner then you think,” E-Class revealed to me. “It’s going to change the whole face of Hip-Hop.”

The way they tell it, this is in their blood. “I been rapping for almost 12 years now,” says E-Class. “I’ll be 21 in February, and I started at nine on a serious level.”

“Poppa got into rapping at a really young age,” E-Class continued. “I’m talking diapers young. He just loves everything about the culture. He loves NWA, Pac, Nas, and 50 Cent … he’s an old soul and very intelligent, so he knows how to put words together. Plus, I was a heavy influence on him.”

Young Poppa doesn’t dispute that last point. “[I’ve] been rapping since I was 4-years-old,” he says. “I came up watching my brother and learning from him.”

They have an aura of excitement surrounding them; you can just tell this is the calm before the storm. Any doubt of that was washed away when Ellen’s team reached out to the duo—literally on the strength of their videos—and asked them to appear on the show.

“We were in complete shock when they reached out,” E-Class says. “Even though we are passionate and believe in ourselves, we never thought we would be on Ellen … especially off of our In The Whip series.“

 
Since their Ellen appearance and their much-lauded performance on Hot 97 industry heads seem to have the duo under their microscope. “Labels have reached out … we can’t disclose too much information, but they know we out here killing it.”

Whether or not a bidding war is on the horizon has yet to be seen, but one thing for sure, it’s Hoodie season in more ways than one.

“We have our mixtape Family Business coming out real soon, music videos, and our In The Whip series is still killing the streets. We ain’t going nowhere anytime soon, so get used to hearing The Hoodies.”

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
Main, New Music, unsigned hype

Jae Mansa – “Blessings” Ft. Tee Grizzley

Today, Jae Mansa debuts a hypnotic trapped out jam called “Blessings” featuring “First Day Out” rapper Tee Grizzley and UK…

Today, Jae Mansa debuts a hypnotic trapped out jam called “Blessings” featuring “First Day Out” rapper Tee Grizzley and UK rapper SL on the hook. The song finds the group perfectly riding a celestial beat while they stay on their rap game hustle.

“We’re blessed to be in the position that we in today,” says Jae Mansa. “We could be doing worse. We switched up our lifestyle and grateful we’re able to do music. Touch the people. Everything is a blessing, people out here starving. We stay humble while we doing it. Everything we drop we just hope it do better than the last. We trying to grow.”

“Blessings,”follows the release of the duo’s latest album Yung Kingz available now via their distribution deal with Roc Nation. The album has gained over 6 Million plays on Spotify alone and features the singles “Fate” and “I Swear.”

Continue Reading
Main, New Music, unsigned hype

@camjamesraps – “Shoot”

Today rapper Cam James releases his new single “Shoot” which is an infectious Summer anthem pushing women to make the…

Today rapper Cam James releases his new single “Shoot” which is an infectious Summer anthem pushing women to make the first move and shoot their shot.

Rising from dorm rooms to major stages, culminating in selections for some of the largest national music festivals in the late 2010s (A3C ’16, SXSW ’17), Cam James has made great strides in a short period of time.

“It’s a story from beginning to end,” Cam James said. “We’re capturing listeners from the jump and giving them a ride through the song’s super-relatable party scenario.”

With a bouncy, soul-tinged backdrop produced by THAIBEATS and an accompanying self-directed music video inspired by the 2001 Black cinema classic Brown Sugar, this is a track that’ll get stuck in your head for weeks.

Influenced by Nas, OutKast and 90’s R&B and using that as a foundation to build his own sound 2011 at Georgia Tech, he started turning his spoken word pieces into raps. These rough and unpolished sessions became cohesive solo projects over the course of six years and five independent projects.

Following his first TV placement on BET’s Being Mary Jane in September 2017, he announced his independent sophomore album, leviTAPE.

Continue Reading
Main

Vevo and YK Osiris Release Live Performance of “Worth It”

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville,…

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville, FL artist performs an intimate version of his Billboard Hot 100 hit “Worth It.”

The premiere of “Worth It” is the first of three pieces of content Vevo will release as part of YK Osiris’s LIFT campaign. Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.

Stream it, below.

Continue Reading
Main

It’s Treezus Season: The DC Rapper Is On A Run

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud…

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud — has been making some season buzz with his pack of recent singles, “IB2” and “Brainfood, both of which have received dope (AnxiouStoner filmed) visual treatments.

https://www.instagram.com/p/BwfyqtEhFRF/?igshid=12ljyf5t2nr6a

The Birdie Bands produced “IB2” has an insanely eclectic vibe; Treezus’ wildly unique cadence, with peppered pockets of rapid-fire delivery, body the beat. The visual, which was shot throughout Italy (Venice, Naples, a farm in Tuscany and Florence) offers breathtaking scenery, with a dizzying pace that rarely lets you break the engagement. The Hidden Oasis banger “Brain Food,” a smoking anthem (originally released on 4/20) was appropriately shot in Amsterdam. This record gives this strange Bone Thugs vibe as he goes in with his machine gun flow during the latter half of the verse. It’s actually captivating.

Relevant: Work Fi Mi: An Interview With Yellow Cloud

The visuals were directed and edited by Treezus himself; and both really take the songs to new heights, in my humble opinion. The music we’ve featured in the past definitely range in terms of the aesthetic, but real talk, Treezus is more than in his element — and the international story arc he’s on is making his brand sparkle.

Check out “IB2” and “Brain Food” below.

Continue Reading
More in Editorial, Main, rileysbest
We Were There: Bacardi “Dress To Be Free” Event Featuring Cardi B

Bring on the flowing drinks, the DJing nuns, and the only person that can make a Cruella De Vil costume...

Close