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The Evolution Of Jay IDK

Maryland rapper Jay IDK (IDK for short) has finally found his way into people’s playlists, which according to his song…

Maryland rapper Jay IDK (IDK for short) has finally found his way into people’s playlists, which according to his song “Dirty Scale” probably just saved him from the looming grips of the devil.

IDK broke through to his widest audience yet after featuring on A$AP Ferg’s new single: “Kristi,” and Denzel Curry’s “No Wave” and “Uh Huh.” These big name collabs helped people who were busy snoozing find out about the rapper’s prior work, which when listened to in-depth puts IDK in the running for the next big lyrical voice in hip-hop.

But trying to understand IDK’s style isn’t easy. Throughout his four projects, the rapper has shown how effortlessly he can fluctuate and change. His first mixtape Sex, Drugs, and Homework felt like it was leaning towards 
“turn up music” with songs like “2 Hoes” and features from artists like Jerren Benton. But this project became an introduction to IDK’s inner conflict and most formative life experiences. His next two mixtapes, Subtrap and Empty Bank, contain a few prominent trap anthems like “God Said Trap,” introducing a new feel to the rapper’s trademark storytelling, while his newest album, IWASVERYBAD, delivers on all of these fronts.

IDK forged his way into hip-hop by telling stories in his music and waiting for people to want to hear them. No matter what his subject is, the rapping always reflects his experiences or revelations. This is what stuck out the most to me about IDK. Even when the music transformed to speaking about crime, robbery, and violence, it never became “trap.” The music simply reflected his experiences with the lifestyle. Same goes for Sex, Drugs, and Homework. This mixtape was brutally honest when talking about the painful experience of having to balance education and artistry, and IDK did so in a unique way that differentiated him from artists who talk about lifestyles they don’t live.

The rapper’s newest project: IWASVERYBAD seems to encapsulate everything that IDK was saying in his prior work. It begins with a song that recycles past references to Satan and then introduces the album with choir-like singing and a heartfelt verse describing his transition from a normal middle-class kid to drug dealer turned rapper. This journey is also reflected in the cover art where IDK is stood back to the camera in an orange jumpsuit with a dove perched on his left shoulder. The rest of the album continues weaving this story into its diverse and highly musical production, with some impressive features from Swizz Beats, Chief Keef, and MF DOOM. This project is brutally honest about the rapper’s criminal history but also about his relationship with his late mother. On songs like “No Shoes on the Rug, Leave Them at the Door” and “Black Sheep, White Dove” IDK passionately raps about his family relations and creates a testament to his mother and what she taught him during his life. These tracks beautifully contrast the aggressiveness sprinkled throughout the tape and allowed IDK to show off his lyrical ability as well as his impressive singing skills.

According to IDK, IWASVERYBAD was released by Adult Swim after he reached out to the channel’s creative director Jason DeMarco on Twitter. Adult Swim is known for partnering with innovative rappers, and apparently, IDK was the perfect fit for their musical pallet.

Jay IDK’s most recent collaborations with Denzel Curry and Ferg have truly elevated him to a new level of rapping ability. He spits bars with whole new energy on these songs, proving to his fans that he is far from the end of his creative development. Now, all we have to do is sit back and wait to see what this promising MC is capable of on future tracks and an album he claims to have just started via Twitter.

Currently obtaining my undergrad for Film & Media Studies in beautiful Tampa Bay Florida, I love hiking, biking, rock climbing, surfing, and most importantly: hip hop. My favorite rapper is MF DOOM and my top writer is Hunter S. Thompson.
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Akhil Sesh – “Amazing”

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which…

Akhil Sesh is back to debut a brand-new visual in the form of “Amazing.” It’s a slick record on which Akhil glides across the uptempo, percussion-driven production, displaying his knack for melodies and songwriting, as his lyrics come to life across the rooftops of the city, all adding up to one “Amazing” song and video.

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Jazz Regal – “Lifetime”

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort…

Jazz Regal - "Lifetime"

Jazz Regal is likely a new name to your radar, but he’ll surely catch your attention with his newest effort Lifetime. It’s a short but sweet project on which Jazz’s gritty tone and vocals lead the way for his hard-hitting, reflective rhymes, adding up for a well-crafted listen from start to finish. Give it a spin here, and look out for more from him soon!

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D-Brown & 30 Boy Will Ooze Chemistry On “Full Court Pressure”

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an…

D-Brown and 30 Boy Will — two artists on my radar — have absolutely found a way to make an overcrowded lane feel like an empty highway. Their latest collaborative effort Full Court Pressure landed across my desk this week, and I’ve been cranking it ever since.

The vibe is very familiar sonically. Hard beats that remain extremely cohesive, keeping the project fairly levelled — making for a skip-free top to bottom experience, without having to readjust yourself. The sub category the duo fall into often have a tendency to keep the thematic elements of their projects quite predictable. While these two do pick the low hanging fruit at a few points (for lack of a better analogy) there is this undeniable rawness in their bars … an almost explosion of authenticity that trumps much of the fabricated storytelling new jacks have made trendy.

It’s an aura reminiscent of Jeezy in his heyday.

At a solid seven songs (with very little fat to trim) the project is an easy listen — but offers a hearty meal for those craving some substance to go along with their playlist-ready bassy beats.

There are plenty of gems here. The aptly titled “Official” was one that I immediately found myself running back a few times — as I did with the look-at-me-now vibe of “Bag Today.” The obligatory but tastefully flipped song about the females, “Preferences,” sees the two professing their taste for women with money and things of their own (among other assets).

One of the shiniest moments on the project is the infectious “Memphis,” which sports a chorus from the LP’s sole feature — the older brother of Juicy J and the co-founder of Three 6 Mafia, Project Pat — helping segue the two incredible verses by D and 30.

The track has been my most played this week (it wasn’t even close).

Their chemistry is undeniable and their ear for the perfect production to complement their tales of perseverance, street life and subdued (but still prominent) themes of opulence are on full display. While the two can really rap, it doesn’t feel like past tense, but rather present tense play by plays.

“Money doesn’t make you real,” D laments in the intro of “Official.” It’s this mantra of keeping it 100 and letting it speak for itself that drives Full Court Pressure. Cue it up, press play and enjoy.

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Pat Savii – ‘Idle Time’ [ALBUM STREAM]

Bred in Lacey, Washington but currently residing in Southern California, artist Pat Savii has always been focused on business, first…

Bred in Lacey, Washington but currently residing in Southern California, artist Pat Savii has always been focused on business, first starting to build his brand in 2014 fresh out of high school . Now with a his foot firmly in the Los Angeles area, Pat Savii has rebranded under a new imprint called Ghostowne Mobb, where his new project Idle Time will be released. With past experience working with record labels like Sony Music, Pat remains in contact with a several record labels as he continues to push his music and develop his sound. “Idle Time is a reflection of my perception and knowledge of life through hip-hop.” Pat Savii explained. “I’ve been careful articulating and I’ve been patient leading up to the release of this project because I’ve wanted this project to be perfect.” Executively produced 24seven, Pat Savii says this album, “compares and contrasts how your reality can change based off of the way you utilize your time. Essentially the album is based off of the concept ‘you will reap what you sow.’ We are hitting all experiences and walks of life, the album touches all emotions while delivering a purposeful message.”

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EP Review: Diplo – “California”

Admittedly, I’m not much of an EDM guy. Although I can certainly appreciate a dancehall banger in a social environment,...

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