Reviews, unsigned hype

Soo Casa Drops His Self-Titled Debut Project

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the…

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the past, has finally gifted his growing fan base with a self-titled body of work. At a hefty 15 songs, which includes a few songs weève already worn out (but are revisiting), he manages to craft a complete picture of his artistic vision that loosies hinted at, but failed to encapsulate fully.

“Cldhnky,” a stylized form for cold honky, “Top Ramen,” and “Ksubi Slushie” had already been floating around and found their way into our listening sessions — as early as late last year. What we found interesting was how versatile of a picture it painted of the MC. While the latter two songs have these interwoven melodies and auto-tuned vocals, “Cldhnky” had this early 2000s vibe to it, that above everything, illustrate his ability to drop rhyme patterns.

“One Take” is another spot that sees him dropping fire rapid-fire flows without missing any pockets. There is also a whole ounce of self-aware humor injected, with over-the-top bars like: “I also rock Balenciagas, put my dick in your girl’s mouth and make her Lady Gaga.”

Songs like “Perc” and “Iactuallylikelilpump” are sonically sound, and reflective of his cohort, but do little to further his artistic vision. To be candid, we’re not 100% sure what his grand idea is, and the breadth of the songs are more or less focused regarding thematic direction, but it’s song structure and delivery that helps draw out his most potent moments.

“Guacamole” comes across as one the standouts on the tracklist, with a flame emoji instrumental and that Soo rides like a dirtbike down a Philly block. “Twice That” with Kid Frankie was another moment that suited him, with this bouncy West Coast vibe that needed to be MUCH longer than a minute and forty seconds. As well, “juicehouse” produced by Platinum producer CashMoneyAP (Migos, Young Boy Never Broke Again, SahBabii, etc.) is another moment worth a few spins.

 

It was also refreshing to see him step out of the lane a few times and try new things. “$wang” with its heavy R&B hook, and bouncy “grinding a shorty at a summer bashment” aura was a pleasant surprise. Would also be remiss not to bring up that sample flip on “Tokyo Plugin,” which was another example of his readjusting his style slightly with pleasant results.

 

Overall, the Slushie God managed to give a little more definition to his range and potential. With summer coming to a close, and as the fall sets in, it’ll be interesting to see what his next moves are and if he chooses to fully marry one of the many faces he’s shown on this LP.

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Reviews, unsigned hype

“Play To Win” Is A Celebration Of Getting Over And Going For The W

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan,…

A new EP that landed on our desk this week is Play To Win by Dre Steelo. Hailing from Michigan, Dre dives head first into a sea of familiar soundscapes but manages to distinguish himself sticking to not only a decree of keeping it real with those that matter most but also an endearing level motivation to rise above, layered over a humble base of blessings that he is more than aware of.

Sitting at 6 tracks, the album’s production is tightly curated, keeping the vibe consistent — but varied enough so that there isn’t time to get bored at all. The project starts off strong with the salute to his team “Don’t Matter” produced by Aham — who produced “I Can Tell” from his 2018 effort Over Tha Top. Here he drops introspective gems like he doesn’t have friends — but rather brothers — and a reminder that he’s from the (bottom) bottom. He follows up with the determination anthem, “Win.”

“I Know,” with its hard drums and dope muffled looped up sample has a more reflective aesthetic about it, as he gives everything he overcame before putting it all into the bars. “Let em knwo you human,” he says on the chorus, referencing the track’s slightly more personal touch.

The album project ends off with the massive “Miracles,” which caps off what stands as a strong collection of tracks to add to his already impressive catalog. Winning by adding personality and unique perspective to an already surfable wave, he manages to command attention without fading into the baseline. He has come a long way, and in many ways, Play To Win is a reflection of that, as he sorts out trust issues, comes to terms with truths, and does his best to get where he wants to ultimately be.

Check out Dre Steelo’s Play To Win, below.

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unsigned hype

J. Irja The Sexy Psycho Preps Her Debut EP Featuring Paul Wall, Lil’ Flip & More

Respect the hustle.

Came across a Canadian-born MC named J. Irja The Sexy Psycho that is putting in some significant grind time — and it’s starting to pay off. A hustler and all around a business-minded individual, her music isn’t just a white girl throwing words together trying to be down, it’s all shit she’s experienced first hand; delivered with rapid-fire bars that are impressive as hell.

She’s been through some real shit, like having to recover from two serious head injuries and living through a relationship with an abusive ex-manager.

Endearingly, though, she’s kept her career moving with her head high — forming a non-profit foundation (comprised entirely of women) called the “Female Empowerment Movement Militia” in honor of her daughter. Its ultimate mission is to uplift and motivate women to succeed and smash ceiling, shatter sexual inequality once and for all.

“I’ve been grinding for years and am finally starting to gain traction,” she tells AAHH excitedly. This grind is well-documented on her You-Tube, as she hits shows alongside acts like Stevie Stoned and Rittz and puts in serious groundwork during SXSW.

 

 
All of her hard work will come to a pinnacle though when she drops her debut album The Sexy Psycho EP vol 1 at the end of the month (January 31). With features from platinum-selling artists like the grill king Paul Wall, one-time Timbaland collaborator Bubba Sparxxx, Twista, and H-Town legend Lil’ Flip — among others — she’s aiming to finally take her career where she’s always envisioned it going, the top.

So if you’re keeping track, she’s touring with artists affiliated with Strange Music, earning stage time and going hand to hand at SXSW building her fan base, and has a foundation that is elevating women and helping create a more leveled playing field with the industry and in society at large. That’s a lot to hang your hat on — and her debut is the icing on the cake.

She has hella video content in her back catalog, but give her a spin. Respect the hustle.
Early.

 

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unsigned hype

GentleBeatz Drops The Perfect Soundtrack For Your Weekend

Mozambique-based producer GentleBeatz is helping ease us into the weekend with his eclectic instrumental LP Soul City. Recorded following his…

Mozambique-based producer GentleBeatz is helping ease us into the weekend with his eclectic instrumental LP Soul City. Recorded following his return home from college after 4-years, he himself describes the sonic journey as different from his usual vibe. “[The beats] are a bit more complex,” he explains via SoundCloud. “I tried to fuse lo-fi hip hop, jazz, funk and a bit of alternative rock.”

Blanketed in the warm embrace of dusty vinyl pops, the title-track, which caps off the eight-song project, stands one of its brighter moments — from a sonically emotional standpoint. From top to bottom, the project is a musical ascent from a broken heart to all the way over it, with a lot of personal growth in between.

If you’re a fan of instrumental projects, definitely load up this new GentleBeatz joint, it’s a great listen.

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#IndieSpotlight, unsigned hype

#IndieSpotlight: Getting To Know Provincetown Artist Silas Luster

This week, we’re introducing you to Provincetown, Massachusetts, native Silas Luster — a filmmaker and hip-hop artist, who’s part of…

This week, we’re introducing you to Provincetown, Massachusetts, native Silas Luster — a filmmaker and hip-hop artist, who’s part of a bubbling creative collective called The BuLife. “I make music that is true to me,” he tells AAHH. “The inspiration from my everyday life, where I’m from, and what I’ve experienced so far in my life goes into music … it’s real and it’s vulnerable.”

“There is content and emotion only my close friends know, things that I don’t like to speak on, that I put in my music,” he adds.

We initially got into Silas over the holidays after he floated me a visual for a “ZeZe” freestyle, that had this hard to explain flow that had us intrigued. We uncovered lots of quality stuff while digging around.

“I like to show people a different perspective,” he says. “I know my sound is different, my story has layers to it … if you give my music a little effort, you will understand my dedication and the depth in my artwork.”

 
Silas has been making both films and music since a youngster — messing around with a camera and whatever recording program he could get his hands on back in high school. “I took it more serious around 2014,” he explains. That’s when I linked with @RichmondVisionStudio and really started locking in the studio recording.

To date, he’s released one solo mixtape, Frick It, and a few mixtapes with the BuLife collective: The Rosenhan Experiment, Cape Tippin, and The Nor’Easter Tape. Most recently, they dropped last year’s Beauty of the Day.

 
Right now though, it’s all about Silas and his solo flex. “I’m working on my EP which will be fully produced by my homie TMAC [droppin in March]. I’m also always working on different music videos, films and my debut album.”

Having independently toured the North East with BuLife, he’s looking forward to locking down a couple dates for the near future — on top of just stacking up music. “We working,” he says. “A lot of music, visuals, shows, and creative content coming in 2019. Look out for us. BuLife!”

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Toronto Rapper Princely Preps Release Of New Single & Video “Oprah”

Hailing from the 6, Princely -- currently signed with WavyHouse Records -- has been grabbing the attention of fans and...

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