Reviews, unsigned hype

Soo Casa Drops His Self-Titled Debut Project

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the…

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the past, has finally gifted his growing fan base with a self-titled body of work. At a hefty 15 songs, which includes a few songs weève already worn out (but are revisiting), he manages to craft a complete picture of his artistic vision that loosies hinted at, but failed to encapsulate fully.

“Cldhnky,” a stylized form for cold honky, “Top Ramen,” and “Ksubi Slushie” had already been floating around and found their way into our listening sessions — as early as late last year. What we found interesting was how versatile of a picture it painted of the MC. While the latter two songs have these interwoven melodies and auto-tuned vocals, “Cldhnky” had this early 2000s vibe to it, that above everything, illustrate his ability to drop rhyme patterns.

“One Take” is another spot that sees him dropping fire rapid-fire flows without missing any pockets. There is also a whole ounce of self-aware humor injected, with over-the-top bars like: “I also rock Balenciagas, put my dick in your girl’s mouth and make her Lady Gaga.”

Songs like “Perc” and “Iactuallylikelilpump” are sonically sound, and reflective of his cohort, but do little to further his artistic vision. To be candid, we’re not 100% sure what his grand idea is, and the breadth of the songs are more or less focused regarding thematic direction, but it’s song structure and delivery that helps draw out his most potent moments.

“Guacamole” comes across as one the standouts on the tracklist, with a flame emoji instrumental and that Soo rides like a dirtbike down a Philly block. “Twice That” with Kid Frankie was another moment that suited him, with this bouncy West Coast vibe that needed to be MUCH longer than a minute and forty seconds. As well, “juicehouse” produced by Platinum producer CashMoneyAP (Migos, Young Boy Never Broke Again, SahBabii, etc.) is another moment worth a few spins.

 

It was also refreshing to see him step out of the lane a few times and try new things. “$wang” with its heavy R&B hook, and bouncy “grinding a shorty at a summer bashment” aura was a pleasant surprise. Would also be remiss not to bring up that sample flip on “Tokyo Plugin,” which was another example of his readjusting his style slightly with pleasant results.

 

Overall, the Slushie God managed to give a little more definition to his range and potential. With summer coming to a close, and as the fall sets in, it’ll be interesting to see what his next moves are and if he chooses to fully marry one of the many faces he’s shown on this LP.

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unsigned hype, Video

The GlobeRunners – “The Cypher”

Recently GlobeRunners Entertainment, CEO and founder Hollyhood Bugz spoke to the press about his rising movement in New York City…

Recently GlobeRunners Entertainment, CEO and founder Hollyhood Bugz spoke to the press about his rising movement in New York City that’s quickly growing it’s buzz in the streets of Brooklyn.

Originally designed as a way to get kids off the streets, Hollyhood Bugz’ new rap collective the GlobeRunners embodies Hip-Hop’s original spirit; get the kids off the streets and give them something constructive to do. Accompanied by Backdoor Movements CEO, BDM Smit, the GlobeRunners are pointed in the right direction away from crime and the confinements of jail, with a renewed focus on pushing the newest track, “The Cypher.”

“I started making music when I was probably like 13 or 14 years old in a juvenile jail as a way to express myself. I kept seeing the kids on my block needing direction, so I’m just trying to creative platform to put the kids on my block in a position where they can be doing something constructive and be successful,” Hollyhood Bugz explained. “I’ve taken a lot of trips around the world and the kids see that. I feel like its something that the world should hear though too. After I went to jail and stuff like that, the fact that I became a success out here despite the troubled beginnings shows the youth they can do the same thing too. So this is way deeper than rap.”

Inspired by the philanthropic nature of Jay-Z, Hollyhood Bugz draws inspiration from his fellow Brooklyn native that made it out and found ways to transform his community.

“I’m inspired by Jay-Z’s music because he’s from Brooklyn in the projects and for him to be where he is now, that inspires me overall with my circumstances. So I just want to create this way for the youth to find their path,” Hollyhood Bugz said.

Featuring a constantly developing roster at GlobeRunners Ent., Hollyhood Bugz has signed a host of talented and hungry artists including Willzbugatti, BiggsGTO, MaseratiMickey, Stellyhundo, Teddybucks and ShanPane. With ages ranging from 18-34, this Brooklyn based group collective puts one foot forward with,”The Cypher” and cohesive sound that goes far beyond the music.

“We have about 7 artists on the first song, it’s just called The Cypher. We put them on a fire beat and we just showing our lyrical progression. WillzBugatti and BiggsGTO, they have a track out right now called Heartless and it’s kind of a melodic feel for the younger generation. Then we got an EP out called Take Money and it has 6 songs on there. Everything is on the EP, we just trying to get the best out of the music we are pushing.”

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New Music, unsigned hype

Jay Q the Legend Ft Hood Celebrityy – “Body talk”

Jay Q the Legend is a Hip-Hop, pop and R&B singer/songwriter based in New Orleans, Louisiana. His new single “Body…

Jay Q the Legend is a Hip-Hop, pop and R&B singer/songwriter based in New Orleans, Louisiana. His new single “Body Talk” was co-written by himself and Grammy winner Soko 7 (“Drunk in Love”, Beyonce and Jay-Z).

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unsigned hype, Video

Red Bizzle – “She Got That”

Michigan rapper Red Bizzle returns today with the release of his new music video for the single “She Got That”….

Michigan rapper Red Bizzle returns today with the release of his new music video for the single “She Got That”. The video was shot in Atlanta by @atlanta_visuals and is the second video to be released from his new EP, The Process. Watch and stream below!

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New Music, unsigned hype

Larry Byrd – “Byrd Life: Burdens and Blessings”

St. Louis native Larry Byrd releases “Byrd Life: Burdens and Blessings”, a playlist of real talk backed by a soulful…

St. Louis native Larry Byrd releases “Byrd Life: Burdens and Blessings”, a playlist of real talk backed by a soulful and epic soundtrack that depicts the life of a young black king becoming and overcoming. Undeniably real, Larry sounds like nothing in the market now and is on his way to carving his own lane.

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