Reviews, unsigned hype

Soo Casa Drops His Self-Titled Debut Project

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the…

Hailing from — of all places, Burlington (Ontario) — rapper Soo Casa, so has appeared on the site in the past, has finally gifted his growing fan base with a self-titled body of work. At a hefty 15 songs, which includes a few songs weève already worn out (but are revisiting), he manages to craft a complete picture of his artistic vision that loosies hinted at, but failed to encapsulate fully.

“Cldhnky,” a stylized form for cold honky, “Top Ramen,” and “Ksubi Slushie” had already been floating around and found their way into our listening sessions — as early as late last year. What we found interesting was how versatile of a picture it painted of the MC. While the latter two songs have these interwoven melodies and auto-tuned vocals, “Cldhnky” had this early 2000s vibe to it, that above everything, illustrate his ability to drop rhyme patterns.

“One Take” is another spot that sees him dropping fire rapid-fire flows without missing any pockets. There is also a whole ounce of self-aware humor injected, with over-the-top bars like: “I also rock Balenciagas, put my dick in your girl’s mouth and make her Lady Gaga.”

Songs like “Perc” and “Iactuallylikelilpump” are sonically sound, and reflective of his cohort, but do little to further his artistic vision. To be candid, we’re not 100% sure what his grand idea is, and the breadth of the songs are more or less focused regarding thematic direction, but it’s song structure and delivery that helps draw out his most potent moments.

“Guacamole” comes across as one the standouts on the tracklist, with a flame emoji instrumental and that Soo rides like a dirtbike down a Philly block. “Twice That” with Kid Frankie was another moment that suited him, with this bouncy West Coast vibe that needed to be MUCH longer than a minute and forty seconds. As well, “juicehouse” produced by Platinum producer CashMoneyAP (Migos, Young Boy Never Broke Again, SahBabii, etc.) is another moment worth a few spins.

 

It was also refreshing to see him step out of the lane a few times and try new things. “$wang” with its heavy R&B hook, and bouncy “grinding a shorty at a summer bashment” aura was a pleasant surprise. Would also be remiss not to bring up that sample flip on “Tokyo Plugin,” which was another example of his readjusting his style slightly with pleasant results.

 

Overall, the Slushie God managed to give a little more definition to his range and potential. With summer coming to a close, and as the fall sets in, it’ll be interesting to see what his next moves are and if he chooses to fully marry one of the many faces he’s shown on this LP.

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unsigned hype, Video

@iamp80 – “Smoove ISH” (Prod. by @producedbyomen)

East Coast representer P 80 returns with a new single dubbed, “Smooth Ish”.  Produced by Grammy Award winning and RIAA Platinum producer Omen, who produced Drake’s…

East Coast representer P 80 returns with a new single dubbed, “Smooth Ish”.  Produced by Grammy Award winning and RIAA Platinum producer Omen, who produced Drake’s “Shut It Down” and Lil Wayne’s “I’m Single,” this sonically dark East Coast track carries a mellow vibe as P 80 effortlessly rhymes with a monotone flow on the track.

“Me and Omen made the beat together a few years ago. When I made the song I didn’t really like it but Omen did and he kinda pressed me to put it on tha EP,” P 80 explained. “After we put out the EP, I realized that a lot of people fu**ed with it so we shot the vid for it with Xash.”

The visual follows up P 80’s previous release “For You” ft. Selina Carrera, which earned P 80 critical acclaim from over 30 blog sites including Daily-HipHop, Siccness, HipHopEnquirer, Tent-TV and more.

With Summer around the corner P 80 is focused on the essentials in life right now; creating and chasing after the all-mighty dollar.

“My plans for the Summer is to keep creating and save my paper. Try to stay focused and inspired,” P 80 explained.
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New Music, unsigned hype

@Dante_Swave – ” Vibes”

As Dante Swave prepares for the release of his upcoming EP, Take Your Soul, the introspective rapper delivers the lead single to the project…

As Dante Swave prepares for the release of his upcoming EP, Take Your Soul, the introspective rapper delivers the lead single to the project dubbed, “Vibes” produced by Shhbang Records.

 

According to Dante the song is about energy, self love and the idea of being alive: “The way you can catch a vibe is through energy, any feeling that makes you feel good in any sort of way. Aesthetics within your visionary perception. Meeting people you connect with, having fun, and being comfortable with yourself is how you catch a vibe. It all starts with self-love and loving the idea of being alive,” Dante explained.

 

After taking his high school by storm rapping a diss record at the school talent show, Dante Swave became inspired to pursue rap seriously speaking on real life situations and violence that he witnessed in New York as a youth.

 

I started rapping when I was 13 years old because of life situations that made me put a pen to paper like violence in the streets of NYC and common teen depression,” Dante Swave explained. “I made a diss track towards someone at my old high school in retaliation for making a song about me. I  performed it at a school talent show which made my whole school go crazy, making me realize this is what I wanted to do”

 

Rolling into the Summer, Dante Swave is prepping for his Take Your Soul EP and encourages everyone to live their best life.”Be yourself and live your best life, this world is like an alternate reality just play it the best way you can and have fun.”

 

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New Music, unsigned hype

MSC Jay -“Take You There” Ft. Rell (Prod by Mr. Hanky)

Today MSC Jay drops his new uptempo track “Take You There” with help from R&B crooner, “Rell” of Roc-a-Fella Records. The energetic bass-heavy track produced by Mr. Hanky (Lil Duval…

Today MSC Jay drops his new uptempo track “Take You There” with help from R&B crooner, “Rell” of Roc-a-Fella Records. The energetic bass-heavy track produced by Mr. Hanky (Lil Duval – “Smile B*tch”) embodies a nostalgic sample harkening back to the mid-eighties. Representing the “Geechie Gullah” culture established around the island of St. Helena, South Carolina, MSC Jay is poised to leave his unique mark on the music industry while shedding light on his indigenous heritage. 

“Take you there is really a fun type record with a Summertime feel to it. I linked up wit Mr. Hanky, got 3 beats from him and wrote to 2 of them,” MSC Jay explained.  “The last beat I didn’t really know how I was going to come on there so my management sent it to Rell. Rell cooked up da hook and sent it to me and da rest is history”

Rolling into the Summer MSC Jay has a host of spot dates planned along with several radio appearances at regional clubs and concerts. When asked about how he is approaching the promotion of this record, MSC Jay said, “As far as promoting the record goes we gone be hitting the streets, clubs, & internet at the same time with this record. I want it to be done organically to keep people’s attention! ”

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unsigned hype, Video

Jayzon – “Bestie”

Today West Coast rapper JAYZON returns with his new music video for the song, “Bestie.” In just a few short…

Today West Coast rapper JAYZON returns with his new music video for the song, “Bestie.” In just a few short months the song has already earned over 180k plays on Spotify alone, solidifying the West Coast rapper’s spot on the LA scene. JAYZON penned track based on personal experiences, placing himself between two females in a drama filled love triangle.

“Bestie is my first real single and I’m putting a real push behind it. So far it’s been doing pretty good, and it’s about a guy that’s in love with his girl’s best friend. It’s the typical story that people go through everyday, but nobody wants to talk about it,” JAYZON said laughing. “I felt it would be a great record to push because people can relate to it and controversy sells.”

“Baby I’m in love with your bestie / Shouldn’t have never told her tried to test me
Even told how the good sex be / Now she on my back tryna stress me”

As a rapper JAYZON hasn’t had the most traditional path to becoming a success in the music industry. JAYZON got his break in music by focusing his efforts on producing, earning income with music licensing and working with a production team called The Neckbones. Working with the best of the best, producing on soundtracks and working primarily for television and movies, JAYZON was eventually encouraged by his business partner and management team to pursue his career as a rapper.

“I started off as a producer with The Neckbones production group. From there I produced music for Eve, WC, Beanie Sigel, Austin Powers Gold Member, the movie Biker Boys and that kind of just got me in the game,” JAYZON explained. “It’s an inside the box thing and it’s all about meeting the right people, once you’re in there it’s a wrap.”

Eventually JAYZON released two projects in 2017 titled, Tell the Truth and Love Songs which show fans the duality in JAYZON’s music, proving his ability to make songs for the streets and songs about love and relationships. When asked about what it was like to record with major artists like Eve and Young Jeezy who is featured on his Tell the Truth album, JAYZON explained he just wants to make good music.

“I still work with a lot of the artists from the past. It’s all about showing love, trying to unite and make some history. No matter who the music is with, as long as it’s dope and it’s good music, that’s all that matters to me,” JAYZON said.

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Toronto Rapper Princely Preps Release Of New Single & Video “Oprah”

Hailing from the 6, Princely -- currently signed with WavyHouse Records -- has been grabbing the attention of fans and...

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