unsigned hype

Shao Returns With “Duality” EP

Waldorf, Maryland, native Shao is back with the follow-up to last year’s five-song EP, Dice Life, Vol 1. His latest…

Waldorf, Maryland, native Shao is back with the follow-up to last year’s five-song EP, Dice Life, Vol 1. His latest project Duality — released January 11 — is an honest, extremely well-curated six-song body of work that represents the emotional rollercoaster that is the life a devoted creative.

The project is an actual artistic display of duality; While the low songs like the super laid back — but deceptively somber — “Balance,” the project opener “Streetwalking,” and “Up All Night” (with its flame emoji chorus) are more reflective and represent the stress and anxiety of his lifestyle, songs like “Off With Your Head Cypher” and “Dumb” represent the fun side of being an artist and have more collaborative elements.

Listen to Shao’s Duality, below.

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@mryolay4l – “Abandon Me”

Recently rapper Mr. Yola released his new song “Abandon Me” which is now at over 130,000 steams on Spotify in just a few months. On…

Recently rapper Mr. Yola released his new song “Abandon Me” which is now at over 130,000 steams on Spotify in just a few months.

On the track Mr. Yola has the ladies in his thoughts as the song examines the role that women play in our world and how they are often mistreated.
“I wanted to rap about this issue because we don’t give the females enough credit for what they do in the world.  To see women being abducted, misused, mistreated and every other thing in the book it shows what kind of men we have in this world. Then what makes it worse is the issue is being ignored,” Mr Yola explained.

Where did Mr. Yola get this keen understanding of women’s rights and need for equality? Rapper Mr. Yola was born in New York and raised in Kentucky aka “The Bluegrass State” where he honed his rapping skills and developed a passion for music recording, engineering and producing.

Drawing musical inspiration from Cassidy, J Cole, Lil Wayne, Drake, rock outfit The Frey and dubstep music, Mr. Yola says his musical interests and inspiration is “all over the place.” But what really got things going was the gift of a laptop from his older brother. From there Mr. Yola kicked off his rap career with a group called Y4L and penned on of his first song, “Pretty Thangs” to critical acclaim locally.

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“As a kid I used to listen to my brother make lots of music until he handed me a laptop said ‘I need beats,'” Yola explained.

Shortly thereafter, Mr. Yola joined Big Heff who puts together a quarterly tour called the Streets Most Wanted Tour. Traveling nationwide and bringing artists to radio stations and clubs, Big Heffbrought along Mr. Yola after believing in his message and his sound while it is still growing and developing.

“Mind you, I’m just starting to grow my followers and streams are not even up yet ’cause we was still learning. One year later form when I started, we drop Abandon Me and in one-and-a-half months it gets over 100,000 stream.” Mr. Yola said.  “So many people love the song cause you can feel it, you can hear it, not someone talking trashy, just some old school vibes and a new generation wave. That’s what I call it, you definitely gotta check Abandon Me out.”

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unsigned hype

Tru Judah’s “I’m Free” Is An Eclectic Slice Of Motivation & Faith

This ain’t church, and he ain’t your preacher.

With a sole mission to spread the Holy Spirit, South Sacramento native Tru Judah is a different kind of religiously inclined artist. Prominently, as an Israelite, which many will remember as being a group referenced on Kendrick Lamar’s “Yah” — a group strongly shrouded in misconceptions — this record, I’m Free, is full of powerful imagery, motivational gems, and insight into the personal journey of a man whose faith has taken him to a state of tranquillity amid the realities of today’s mentally taxing norms.

“I used the love the money, now I love Christ,” he laments — a sentiment that perfectly encapsulates the underlying theme of this project. The LP off the rip has an almost jarring amount of sonic diversity. From in your face trappish soundbeds, to lush funky vibes, it’s a musical journey that manages to escape any sense of baseline, never quite letting you leave your guard down; in the best way possible.

Off the rip of “King Son,” he firmly plants his faith like a flag into the peak of a mountain, almost aggressively challenging the faith of others; with cursing and an immediately recognizable sense of street appeal in his pen game, it becomes clear that this isn’t your average religiously inclined affair — a point Tru himself makes clear.

“This ain’t no church y’all, fuck your preacher I’m just throwing out gems and I hope they reach you,” he raps. For those who stick with it, it becomes clear the loving (almost OG level) of life lessons he’s dropping.

There are some definite standouts we found ourselves going back to more than a few times.

“The World Don’t Love Us,” which details the dire realities of a cousin’s life in prison amid the backdrop of the general socio-economic climate brown and black Americans, as well as “Comply Or Die,” which is a stern call to stop walking as opposed to marching against the violence and oppression that African Americans experience at the hands of authoritative bodies inject a sense of social intelligence into the tracklist.

“Dear Old Me” is a super soulful record — with a sexy horn and a dope scratch sample — that sees him taking a hindsight look at the demons of his past. Demons that told him he should kill himself (among other things). The track really illuminated the enduring spirit of the ‘new him’ who overcame his environment (the violent South Sacramento of the 90s). It also touches on some of the same elements as the equally shiny “I’m Free,” where he hammers in the freedom he’s achieved from the materialistic false narrative lens through which many live lives that do little to properly benefit themselves and their communities.

A record of this magnitude is quite ambitious and has the potential to turn some people off, which is a shame. Kanye once rapped “If this takes away from my spins, which will probably take away from my end, then I hope it takes away from my sins,” on the record “Jesus Walks.” A top to bottom listen quickly reveals he’s not here for the same commercial gain you’re likely to find elsewhere. Whether or not he succeeds in waking you up to the true 12 tribes of Israel, it’s impossible not to find a few motivational tidbits worth applying to your own outlook on things.

Press play.

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unsigned hype, Video

Hannah Monds – “I Wanna Love You”

This past Friday R&B / Pop artist Hannah Monds released the visual to her new song, “I Wanna Love You.”  With a sexy dance…

This past Friday R&B / Pop artist Hannah Monds released the visual to her new song, “I Wanna Love You.”  With a sexy dance choreographed by Chris Season, Hannah Monds gracefully moves across the roof in heels giving fans an up close look at her skills dancing and singing.

“When I do my music I always see the visual first, so when I first made I Wanna Love You, I envisioned myself in the city on top of a building. My choreographer, Chris Season and I came up with the concept to turn the top of the building into a stage. Then we got together with director David Hulbert who put the look together adding stage elements to the roof top giving it the over all presence of an epic stage performance,” Hannah said.

Previously audio of the single gained attention with Billboard as the infamous media brand asked Hannah to take over the @BillboardHipHop Instagram page upon the record’s release.

“I Wanna Love You” was initially recorded and written by Hannah herself, but the song features additional lyrics on the hook from artist/songwriter, Kes Kross. Additionally a trio of engineers and producers worked on this song to bring it to the final version that listeners will hear today.

“I haven’t had music out for that long and for people to react to it like this, it’s exciting for me and it shocked me.  I think as artists, and I can speak for myself when I say this, but I’m super critical of my own stuff and my music is different from what is out in today’s popular music on radio,” Hannah Monds said.

The track was produced by Tec Beatz and mixed and mastered by Yonni  who has previously worked with Justin Bieber, Trey Songz, Rick Ross, Lil Wayne, Missy Elliott, Nicki Minaj and 2Chainz.

“I Wanna Love You” alsogot additional mixing and mastering by Jean Marie Horvat known for his work most recently on Rae Sremmurd’s “Powerglide” and previously with Janet Jackson.

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Platinum B LOvE Is Making Hip Hop For The People

Houston, Texas, MC — and aspiring actor — Platinum B LOvE (formerly Platinum B Gumbie) likens himself as a cutting-edge…

Houston, Texas, MC — and aspiring actor — Platinum B LOvE (formerly Platinum B Gumbie) likens himself as a cutting-edge combination of old school homage and music a step ahead of the rest. According to the man himself, he’s ready to bring a breath of fresh air, realness, connectivity … straight to the people, right where it belongs.

To date, he’s dropped a handful of hot singles, including: the obvious standout “I Don’t Know Em,” “I Miss My Momma,” “Diamond in the Dirt,” and most recently “Issa Problem” (which dropped this last March).

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Time for another 1 but just riding this 1 until #opn

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The staff were instantly sold after “I Don’t Know Em,” a 2017 jawn (now catching stream) that interpolates Lil Kim’s breakout hit “Crush On You,” with Platinum B’s melodic flow and earworm chorus. We’ve seen this track making some movements around the timeline the most few months — and for good reason.

The newest cut, the bouncy “Issa Problem,” is filled with an abundance of gems about life in the hood, among other things.

Platinum B LOvE is definitely worth checking out; stream a few our fav tracks, below (via Spotify).

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Barcenilla Is A Star Ready To Shine

Arizona-based Filipino singer Barcenilla is a superstar on the rise. With some high-profile playlist placement with his latest single, "Timeless,"...

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