Editorial, Main, Reviews

Rising In The East: A Conversation With New Hampshire’s JZAC

Social media has become our inevitable life line. From fashion, to media arts, and of course music, the Internet truly…

Social media has become our inevitable life line. From fashion, to media arts, and of course music, the Internet truly is the wave for discovering and breaking the best trends and talent in the world.

Whether on Twitter, Facebook, or IG, the social media platforms we check on the daily are our new MTV, they’re the Video Music Box (look it up) for this generation. And that’s dope since I’m constantly in search of new music.

Enter JZAC, a New Hampshire spitter brought to doorstep via Instagram. He and his crew remade the “smoking cypher” from That 70’s Show, and absolutely killed it. I dug deeper, and was moved by his ability to flow effortlessly over any beat. Fluent cool is something you have or you don’t, you be the judge.

JZAC gave us a few minutes to discuss his influences, Soundcloud’s dominance, and what’s next for the bubbling MC.

You’re from NH, right outside Boston, right? Has the Boston Hip Hop scene influenced your choices?

I am from New Hampshire, I was actually born in Boston but I spent the majority of my life in New Hampshire. To be honest the Boston hip hop scene hasn’t really influenced my choices, I grew up on the internet so I listened to music from all over the place. They do have a new wave of artists really coming up and making some noise in the music industry right now though, which is always dope to see.

It seems that you’re a student of the culture. It feel like your verses are puzzles, and it all fits well. How important are bars nowadays? It seems like energy has sort of taken over for craftsmanship.

I still think the bars are really important. The way I look at it is the majority of the music that will last and have true longevity always comes from artists with bars. I think it goes a lot deeper than that too, but I think if you really bring quality music to the table it will get appreciated. With that being said I also do like the “energy” wave of a lot of the young guys coming out. It may not always be as deep or lyrical, but it’s fun and it makes you feel good. I love partying to that type of stuff. I think balance is key.

What are your thoughts on SoundCloud potentially going away, or on Chance “saving” it?

I think SoundCloud will stick around for a while. Regardless, it’s already lost a lot of popularity due to people switching over to streaming services. It definitely has a special place in my heart, and helped my music reach millions of people but I like streaming services a lot. It helps independent artists like me get paid and make a living off of music. I like Chance trying to help the situation; you can tell he’s a genuine dude.

Your phone is at 1%, and you can only download 3 songs. Who/what’s getting picked?

Oh man that’s a tough question. It all depends on what mood I’m in, so that question can vary heavily. 3 songs that pop in my head right now though would be Jay Z “Lost Ones”, Drake “Do Not Disturb”, and Billy Joel “Big Shot”.

How important is a label in 2017?

They’re important for certain artists. Some artists can really thrive off of having a label while other artists have horror stories. It’s important to learn how to maneuver on your own and create some buzz independently. That’s what labels want to see in 2017, they don’t want to spend the money and do the work. I love that the artist has the choice in 2017. You can be an extremely successful independent artist if you have the right team of people around you, which wasn’t a thing 10-15 years ago. You don’t have to rely on anyone anymore.

What’s the future look like for you? Plans to record, or tour?

There’s a lot of stuff in the works. I’ll be releasing a new body of work before the end of the year, but I don’t want to give too much info about that just yet. No tours yet, but I’m working on hitting different major cities and performing for fans who have been waiting to see me. I’m really excited for what the future has in store!


Huge shoutout to JZAC for taking the time to speak with us. His unique take on Hip Hop is a breath of fresh air. It feels like we’re taking a slow turn back towards lyricism, and there’s nothing wrong with that. Support JZAC by hitting up his social media feeds. Salute!

http://www.facebook.com/JZACMUSIC
http://www.instagram.com/jzacmusic
Snapchat: jzacmusic

My name is J.D, the music fanatic, writer, blogger, and educator. I've been in love with hip hop since Bishop got too close to the ledge. If it moves me, I'll cover it. I've written an unpublished novel, created Shiny Glass Houses, and had my work featured on the Bloglin for Mishka NYC. I'm lurking in the shadows on twitter @ThexGlassxHouse. Read. Comment. Get money.
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Vevo and YK Osiris Release Live Performance of “Worth It”

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville,…

Vevo just released a live performance from their newly announced LIFT artist YK Osiris. The 2019 XXL Freshman from Jacksonville, FL artist performs an intimate version of his Billboard Hot 100 hit “Worth It.”

The premiere of “Worth It” is the first of three pieces of content Vevo will release as part of YK Osiris’s LIFT campaign. Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.

About YK Osiris:
Born Osiris Williams, YK Osiris grew up with a passion for old-school soul, classic R&B, modern pop and rap sounds, and started making music of his own at a young age. In 2017 he first uploaded his single “Fake Love” before dropping “I’m Next (Freestyle) in January of 2018, the latter of which went viral and collected millions of streams. His next single, “Valentine,” amassed over nine million streams within the first several weeks of release, and is now certified GOLD. Shortly thereafter, he signed with Def Jam and dropped “Timing.” In November 2018, YK was named a Vevo DSCVR artist, and the buzz around continued to draw attention in the industry.

2019 saw the release of “Worth It,” which went PLATINUM and scored Osiris his first entry on the Billboard Hot 100. Co-signs from Drake and Chris Brown followed, as well as a spot in XXL’s 2019 Freshman Class. To date, he’s released five songs that have amassed 500 million global streams.

About Vevo:
Vevo is the world’s leading all-premium music video and entertainment platform. With over 300,000 videos and 26 billion views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.

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It’s Treezus Season: The DC Rapper Is On A Run

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud…

The summer season is in full swing, and Washington DC’s Treezus — part of the international arts collective Yellow Cloud — has been making some season buzz with his pack of recent singles, “IB2” and “Brainfood, both of which have received dope (AnxiouStoner filmed) visual treatments.

https://www.instagram.com/p/BwfyqtEhFRF/?igshid=12ljyf5t2nr6a

The Birdie Bands produced “IB2” has an insanely eclectic vibe; Treezus’ wildly unique cadence, with peppered pockets of rapid-fire delivery, body the beat. The visual, which was shot throughout Italy (Venice, Naples, a farm in Tuscany and Florence) offers breathtaking scenery, with a dizzying pace that rarely lets you break the engagement. The Hidden Oasis banger “Brain Food,” a smoking anthem (originally released on 4/20) was appropriately shot in Amsterdam. This record gives this strange Bone Thugs vibe as he goes in with his machine gun flow during the latter half of the verse. It’s actually captivating.

Relevant: Work Fi Mi: An Interview With Yellow Cloud

The visuals were directed and edited by Treezus himself; and both really take the songs to new heights, in my humble opinion. The music we’ve featured in the past definitely range in terms of the aesthetic, but real talk, Treezus is more than in his element — and the international story arc he’s on is making his brand sparkle.

Check out “IB2” and “Brain Food” below.

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Chughey’s LP “Lost In My Mind” Is An Emotional Rollercoaster

I’ve been quite vocal in the past about the importance of album sequencing — especially when it comes to the…

I’ve been quite vocal in the past about the importance of album sequencing — especially when it comes to the narrative arc of a project’s storyline (no matter How loose). This is something that came into play when I was checking out this fascinating gem from Gladstone, Michigan, MC Chughey. Lost In My Mind is unique in that out of context, some of the project’s lighter fare, such as the age-old money chase of ”Casino, ” create a fresh, grind-savvy impression of Chughey. However, a top to bottom listen to his LP is, to say the least, a journey through the mind of a man dealing with more than he’s able to handle himself.

 

Starting off as a testament to the hustle he’s diligently dedicated himself to, “Maneuver” and “Nothing New” absolutely sparkle. Self-produced, the project has pretty tight production, and Chughey’s cadence really pulls things together nicely.

It’s when we hit “Feels Right” that things start to take a turn for the dark. What plays out as a complicated relationship that he’s unable to have fully reciprocated — despite deep emotional investment — plays into the next track “Deepest,” which sees him seemingly professing the stranglehold that love has over him, and how his aforementioned emotional investment simultaneously makes his object of affection a remedy and a weapon. “Off Of You,” is an uncomfortable confession that his demons destroyed the relationship he was in, and he is now struggling to exist without her engulfing his thoughts.

What stands out is “Fine,” which is a quintessential theme song for checking in on your friends. The song is a heart-wrenching confession that though he — though his exterior is hardened — is experiencing a crisis on the inside. We also learn as this portion of the tracklist progresses that he was numbing much of his emotions with alcohol; he later finds his way, and songs like the sunny “Wasted Days” feels like sunshine cutting through the haze that we’ve been taken through.

 

What happens when the plans change, and we get into a dark place? Many people go through it, and for Chughey, sharing his experience — whether or not it’s genuinely autobiographical — is brave and necessary in a landscape where mental health has proven to be one our generation’s greatest threats. While it definitely escalated quickly and probably isn’t a casual listen as a whole, it’s a worthwhile slice of honest, self-produced artwork.

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Editorial, Featured, Features

Heavy Hitters’ DJ Flee is About to Takeover

28-year-old DJ Flee, also known as Bodega Flee, is one of the hottest new tastemakers in Hip Hop. The Uptown…

28-year-old DJ Flee, also known as Bodega Flee, is one of the hottest new tastemakers in Hip Hop. The Uptown New York Dominican is a lustrious member of the legendary Hip Hop faction, The Heavy Hitters (DJ Enuff, Tony Tone). The former Basketball player made a name for himself in the city with his signature Uptown sound and irreparable tricks on the turntables.

Discovered by the same legends responsible for presenting the world to today’s legends from across the U.S. like DJ Felli Fel, Bootleg Kev, and Peter Parker. Flee has quickly become one of the most notable faces of the brand with his fast-growing fanbase and credible ear for breaking the undeniable next superstars to the East Coast.

Through his journey in radio, Flee has had the opportunity to discover plenty of new genres of Hip Hop that would help transform his style. Experimenting with trendy genres like Dirty South and Gangsta bouncing West Coast with a blend of his Dominican roots.

In Boston, Miami, Orlando, and New York, Flee is the most sought-after radio DJ in the ever-changing broadcast market. Keeling the prestigious pride and name of the Heavy Hitters brightly lit outside of the East Coast. Artists like Zoey Dollaz can credible a large amount of their popularity to DJ Flee’s exposure.

Hard work, dedication, experience has earned DJ Flee the tastemaking position he firmly sits in within today’s Hip Hop. Ready to transition himself into superstar status, the promising DJ continues to develop a signature style that infusion the old school traditions and new school evolution to the East Coast. Heatseeking, DJ Flee is easily becoming one of the biggest DJs in Hip Hop today, honestly, it’s only a matter of time before he is the biggest DJ in today’s Hip Hop. So stay tuned.

DJ Flee’s journey continues on, follow the Heavy Hitter sound today via Instagram and Twitter.

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