unsigned hype

R3LL Impresses With Three New Singles​

It’s funny how life works sometimes; a Good Samaritan act by producer Derek “Deerock” Sample helped introduce him to 27-year-old…

It’s funny how life works sometimes; a Good Samaritan act by producer Derek “Deerock” Sample helped introduce him to 27-year-old SteZie Wonder — now known as R3LL — an artist he describes as one of best he’s come across. “I haven’t worked with a more talented young artist in my 30 years doing this,” says Deerock. “Wait until you hear what else he has in store for all of us.” From helping the R3LL dig his car out of a ditch, to strategizing a full-out industry shakedown, their chemistry and collective vision is coming beginning to take shape.

Deerock, whose credits include names like the iconic Dr. Dre, the late Prince, Snoop Dogg — and more — alongside beatmaker Jack Panda are know working with R3LL to craft a body of work that will help take him to the next level. His first three leaks are an eclectic look at the versatility he has, and what we can look forward to.

“Hello Again,” “Ride”, and “Soulfly” have three completely different vibes, making it difficult to pin him down — on the best way possible. “Soulfly” (in our humble opinion) is his strongest offering of the three, with a laid-back smokey flow; the song is a few things at once: braggadocious mack shit, an uplifting chorus, and a second verse filled with vulnerability and real-world emotion. “I’m fucking tired, and tired of all this trying … and all my friends dying and all of these people lying,” he raps, letting the cool as a fan mask of verse one fade away.

“Ride” is a piano-driven trappish vibe that rides a comfortable wave of the current sound without making much innovation — though it still bangs. “Hello Again,” though, is another example of him leaving the rapper facade aside and letting his personality seep through for a pseudo-love track with a rock-infused instrumental and chorus.

R3LL has a lot going for him, and has a great story; he grew up in a bad part of LA, he’s been to jail, he’s a soldier who’s deployed a few times. He also has a long-term relationship, and two dogs (one of whom is cleverly name-dropped in “Soulfly”). He’s not a street rapper, and doesn’t try to play the part; what he does make is intelligent (he has bars) music with an inexplicable cool edge to it. Worth keeping an eye and ear on.

Early!

Top music, fashion and sneaker picks by our wonderful team! Follow our Twitter!
Related Articles
unsigned hype

Gage Keeps It A Buck On His ‘With Love’ EP

When it comes to marking out your legacy in the music industry, almost a third of the total recipe is…

When it comes to marking out your legacy in the music industry, almost a third of the total recipe is determination; with determination for success comes plenty of byproducts, mainly sacrifice. With his latest EP With Love, Massachusetts-native rapper Gage Tielr has put these elements of his journey into a concise and impactful package worth a few spins.

Off the rip, the projects positions itself worthy of placement with any major mainstream market. Sure shot single like the intro, “F.W.Y.S.” — an acronym for Fuck What You Sayin’ — the dream big single “Emblem” (which received a visual treatment), and “Speedin'” featuring the silky vocals of Pyro Da God, establish Gage as ready.

 

It’s the insanely humanizing and — if your an artist — relatable tone he takes throughout the project that makes it connect. The lamenting of a fed up partner tiring of sticking it out for her rapper boyfriend’s dream of making bags is universal. The love letter to the one that got away, “Written Down,” and the closer “Talk About” with themes that touch on mental health, see some of the project’s most profound depth.

There’s this unspoken cohesiveness to the setlist that positions Gage in the fast lane; he has an excellent ear for instrumentals and careful curation of his work that make the EP come across as polished — right down to the artwork.

From what is gleaned from the literature attached with the release, it’s the result of two years of working to develop his sound. While the project fails to sonically breakthrough into any new artistic territory, his personality, cadence, and sheer honesty shine through and create a great impression — especially if it’s the first.

A lot of rappers like to take the fake it until you make it approach; Gage keeps it a buck, painting the everyday roller coaster of the road to riches with vivid color. With Love is worth a spot on your playlist this week, hands down.

Continue Reading
unsigned hype

Hefe Heetroc’s Box Set Is As Ambitious As It Is Experimental

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been…

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been in smaller, manageable doses of artistic output. Alienz & Conspiracies box set is his ambitious new release that — if we’re honest — we were slower to jump on. Not for lack of interest, but rather out of intimidation of its length (it’s 33 songs).

“My dream was always to have a box set,” Hefe admits to AAHH. “I thought a theme compilation boxset consisting of a hybrid of an experimental trap, emo, with ‘3rd eye woke’ lyrics could work.” The elephant in the room — which he points out to us — is that box sets generally aren’t themed experiences, but rather compilations or anthologies of music.

“A friend observed that my older music was all aliens and my newer stuff was all conspiracy theories, a lightbulb popped into my head of not only the title but the theme.”

Though the lengthy affair does have some overlap, such a clips of his songs being played/broke on WRIU FM, and what feels like reworkings throughout the tracklist, there are some gems. Staying heavily thematic throughout, the project is a really complex blend of styles and intriguing writing elements. The delivery, however, is eclectic in nature ranging from easy to follow, to what borders on slam poetry, to distorted and obscured to the point that dissecting becomes a bit labored of an experience.

 
The songs that are more straightforward — concerning its approach and flow — like all three parts of “Do U,” “Shroomz,” and “Global Economics” all (tbh) show Hefe at his best. Even if you disagree, you can’t argue it’s his most approachable. His wordplay and content are all fascinating stuff; peep the bars on “Global Economics,” and even the really dope “Lemon Yellow Sun.” It has this KRS-esque level of actual knowledge injected. We’re talking like keep Wikipedia open and get lost in research type bars. “Truth 2 Be” is another excellent example.

 
“Bravo Tango” is a big record we found ourselves revisiting a few times; what stands out is his cadence, which seems like a warm blend of Madchild and Vinnie Paz, that hugs beats and ride them like Cadillac with the top down on a warm LA night.

He takes on this alternate persona throughout the collection of music of 27 Savage, which he unleashes on songs like “Rap-tilian,” “The Awakening.” While ok in doses, the raspy almost whispery flow does make the potency of some of his bars harder to follow. The same issue presents itself when his instrumental choices become more abstract on songs like “Alien Sky,” with it’s glitchy slightly off/beat delivery that is still contextually strong, but a more frustrating listen.

“On all the conspiracy theory tracks my goal was to try a new poetic device, metaphors, allegories, iambic pentåmeter, and golden and silver lines,” he tells us. “I wanted to try a new poetic device out of my comfort zone.”

As he explains, he used the William S Burroughs cut n paste technique on all his songs that deal with conspiracy theories. It’s this deep level of thought that went into the project that definitely necessitates the need for some context to accompany it, as the behind the scenes details often get lost during musical experiments. Much in the same way, it may be hard for a consumer to wrap their minds around the cost associated with wallpaper that is hand printed, as it closely resembles manufactured work for a fraction of the cost.

That though should never be a deterrent for a true artist, and this collection has this niche feeling to it — Hefe’s artistic merit shines through, like that of an MF DOOM offshoot project like Viktor Vaughn.

Overall though, the project is an obvious labor of love and an example of calculated experimentation. Songs like “Talk 2 Loud” where the premise is that he’s being followed/tapped by the Illuminati as he attempts to pull listeners out of the matrix lyrically are among the various examples of his willingness to commit — reminiscent of a late 90s Kool Keith.

 
Though the message may get a little muddied at times as he leads listeners on a sonically diverse experience, which could best be described as a rabbit hole—hearing some of his more approachable material having bomb sound effects dropped on them during radio sets shows that he is in fact on a sustainable path, should he choose to lather a little more mainstream gloss on his material.

It’s the age-old concept of the iceberg, which we only asses based on the tip that pops of out the water. This box set is the same thing — but instead of an iceberg, it’s an underground bunker built by a man willing to take you on a journey should you take the right pill.

It’s worth tackling.

http://reverbnation.com/weznilez http://twitter.com/HEFE_H33TROC
http://hefe-h33troc.bandcamp.com http://instagram.com/hefe_h33troc http://soundcloud.com/weznilez

Continue Reading
unsigned hype

Muzik Genesis’s ‘Sequoia’ Is A Call To Action To Discover Our Relationship To Nature

Santa Cruz, California, producer Muzik Genesis drops off his latest (instrumental) LP, Sequoia — the official follow up to his…

Santa Cruz, California, producer Muzik Genesis drops off his latest (instrumental) LP, Sequoia — the official follow up to his debut LP, Retrospection. “I’ve always expressed myself through music ever since I was really little,” the producer explains via press release. “I’ve always also had an affinity for the natural world.

Sequoia is that precise connection between ourselves as human beings and the natural world – we are one with nature.”

Comprised of lo-fi, ambient, hip-hop-trap sound beds — which does feature vocals from MC Khan (“Bliss of Inspiration”) and childhood friend Amir on “Livin’ Life” — the project is a pleasant journey that we’ve been playing out here at HQ for the last few days while we work.

 
His first LP, Retrospection, reached listeners in Europe and Latin America — and the self-titled single’s music video received national attention stateside, airing on cable television in cities nationwide. It was a vastly different sound, much more rooted in Hip-Rock mashups. Overall the diversity is real.

Give it a spin.

Pre-order, here.

Continue Reading
unsigned hype

Bronx MC Fadetheblackk Teams Up With B*Star For New Single “Visions”

Bronx MC Fadetheblackk grew up in the home of hip hop — Bronx, New York City. It’s this raw energy…

Bronx MC Fadetheblackk grew up in the home of hip hopBronx, New York City. It’s this raw energy that he’s managed to distill into his music, which is built around themes of life, the struggles within, and the battle we face living in today’s society. Roaming behind the scenes for the last seven years, his new single “Visions” featuring B*star is his first offering via the Warner Music indie platform Level Music.

“[I] speaks on the facts of life and the illusions that we allow to control decisions in everyday living such as chasing the American Dreams,” he says.”Dare to be different then be yourself.”

Check out the single, below.

Continue Reading
More in unsigned hype
Reuben X Sets The Tone With Debut LP

Reuben X does a great job of framing himself on Got Next, placing himself on the right path to potentially...

Close