Rapper Lord A and his brand We Go Up (WGU) are making music for the youth. The Killeen, Fort Hood (Texas), native has been going hard since striking some initial viral fame via World Star Hip Hop. “Right after that, my friends were like ‘you should rap,’” he says fondly looking back on the beginnings of his journey, “next thing I knew I was rapping—and I haven’t stopped yet.”

“My brand it stands for We Go Up or What God Uses,” he says of his brand, “combined with NoshDigital (my management company), we are an unstoppable machine.”

His most recent release, “Homicide,” is a dark, gritty visual experience. “It’s edgy and different … I like wrestling so this was my chance to show my other side,” he says.

He’s been receiving great reviews on his music this far; “my following is strong,” he says. “I’m going to be dropping my EP WGUSV4 very  soon … look out for that.”

Check out “Homicide,” and stay tuned for more from Lord A.




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