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Is No Jumper Good for the Culture?

The problem with No Jumper is that it introduces its guests based on character instead of music.

During 2016-2017, the podcast No Jumper became the definitive source for finding up-and-coming rappers on the internet. The podcast, filmed to be YouTube friendly, began creeping into the suggestions of every hip-hop head searching for music videos and interviews on the platform. No Jumper’s claim to fame was catching hip-hop artists right before they blew up by purposely hunting for “SoundCloud rappers” who showed potential, but the podcast quickly turned the tables and became the most sought out platform for establishing a career in the hip-hop industry.

Thus, No Jumper’s creator and owner of Los Angeles BMX shop & brand ONSOMESHIT, Adam22, solidified himself as one of the major gatekeepers of new rap.

His most notable guest from early on in the podcast was XXXTentacion; a social media phenomenon turned rapper who got his name from bloated SoundCloud plays, beef with Drake, and a series of violent criminal accusations. Adam got XXXTentacion on No Jumper at the exact second he blew up, which in turn blew up the podcast. It was after this interview that artists began flocking to the ONSOMESHIT store and the No Jumper YouTube page—but like XXX, No Jumper’s rise to fame was born out of controversy.

 
The first controversial video clip featuring Adam22 was in the LA news, where the BMX mogul defended his crew for using homeless people as props for bike tricks on Skid Row. Adam posted this news clip to his BMX Youtube channel in 2014. Since then, he has fully embraced his controversial character. Vlogs of him using drugs, shooting porn, and doing “hood stuff,” are some of the many activities featured on No Jumper’s Youtube page, and virtually every woman interviewed on the podcast is a pornstar.

Adam sometimes vlogs during the functions he attends, where he scouts out people to have sex with him and his girlfriend—basically, acting as a talent scout for amateur porn. The host can be seen asking any decently attractive girl if they are of age, and continually jokes that No Jumper is “out here respecting these women.” But aside from his raunchy, and sexist vlogs, Adam is a pretty decent interviewer, stretching his questions into casual conversation and making his guests feel comfortable in the back of his bike shop where the interviews take place. Guests can smoke, drink, and pretty much do whatever during the 45 minute to sometimes 2 hour long conversations.

While the opinions of commentators fluctuate on all of No Jumper’s videos, Adam got the most shit early on from hanging out with Floridian trap prodigy Lil Pump. Lil Pump Jet Ski was 16 when he started seeing significant success in the rap industry, which typically goes hand in hand with drugs, sex, and partying. Adam was hanging out with Lil Pump and even put him on the debut “No Jumper Tour” super early on in the rapper’s career. He admits to inadvertently condoning the 16-year-olds use of Xanax, Lean, and mountainous piles of weed, but for No Jumper’s advanced level of apathy, this is nothing. Pump would obviously be doing all of this without Adam22 present (I mean come on it’s Pump) but his being there didn’t help the podcast’s image, mainly because the host loves to joke about hip-hop’s infatuation with these drugs.

Adam joked about Fredo Santana’s “lean gut” before the 27-year-old rapper tragically passed away this January, presumably from complications brought about by a history of abusing the drug. Of course, the No Jumper host could have never known the rapper would meet this fate, but it’s a perfect example of No Jumper’s general immaturity and lack of professionalism. Ironically, this is probably what most of his fans crave.

No Jumper is rooted in edginess, which attracts a plethora of artists who feel they can be themselves in the relaxed, non-judgmental environment of ONSOMESHIT’s storage space. But now it’s become more than an underground YouTube channel. Big names like Hopsin, Tech N9ne, and Action Bronson have begun appearing on the show. Adam was even featured in a Rolling Stone article, citing him as “hip-hop’s underground tastemaker.”

This is where shit gets sticky. Is this really what the culture wants?

If you enjoy hearing about what rappers have to say you’ve probably been watching/listening to Sway, Hot97, and the Breakfast Club for years. It was perhaps time for a fresh voice to enter the scene and break down hip-hop’s evolution to SoundCloud rap, mumble rap, cloud rap and the overall weirdness that’s flooding into the mainstream. No Jumper is perfect for this. Adam has put so many young rappers on who would have otherwise been overlooked in the sea of people creating and releasing music. In fact, I’ve found some of my favorite new rappers through the podcast. And who else would interview 12-year-old rapper Matt Ox with no questions asked?

 
The problem with No Jumper is that it introduces its guests based on character instead of music.

Adam even said in his questionnaire with Rolling Stone, “Rap is really about character-building more than anything. I always compare it to wrestling – that’s cliché, but it’s true. You see people all the time who get way more popular because they go to jail. They get way more popular ’cause they beat somebody’s ass or kill somebody – or people think they might have killed somebody.” While this may be the unfortunate truth of the artists behind modern rap music, it says nothing about the music, and it indeed seems as if the music is secondary on No Jumper.

Adam is too infatuated with the “lifestyle” of hip-hop, which perpetuates the stereotypes that rappers do drugs and love violence while distracting from the music that these people put their heart and souls into producing. Even if a song includes lyrics about killing people, that’s not the point; the point is that it’s a song. No matter how ‘lyrical’ a rapper is, once the character becomes more important than music, the songs are going to be trash. Not once has Adam22 asked a guest to rap on his show, or even played snippets of their music as a means of introducing them. This is perhaps a contributor to hip hop’s devolution, and also why XXL Magazine let us all down with their mostly subpar 2017 freshman class.

So when Rolling Stone calls Adam22 hip hop’s newest “tastemaker,” I would take that with a grain of salt. Adam22 cares about hip-hop like Lil Pump cares about throwing ones in the strip club; it’s all about what it looks like on camera. But, if you haven’t already go out and watch some No Jumper interviews. Just make sure you listen to the rappers that it’s promoting because while it’s interesting to learn more about the people behind the music, quality hip hop will always put the music first.

Currently obtaining my undergrad for Film & Media Studies in beautiful Tampa Bay Florida, I love hiking, biking, rock climbing, surfing, and most importantly: hip hop. My favorite rapper is MF DOOM and my top writer is Hunter S. Thompson.
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#Interview Mark Spratley AKA @SpratFool Is Proving You Don’t Need Clout Tokens To Solidify A Musical Empire

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an…

Mark Spratley is a name in the industry you certainly should get acquainted with. A master of many, creating an entity in so many different lanes within the industry from management, PR, writing, events, curation and much more. Within 5 years of the industry, Sprat has accomplished what takes many 20-30 years. The young 27 year old mogul is creating an empire before our eyes and it only seems to be getting more and more impressive. Why wouldn’t it?! From helping to bring artists such as Lud Foe, DDG, DaBaby, Smooky Margielaa, Albee Al, Sicko Mobb, Nikko Lafre and many more to the limelight, his resume is vast.

Take a look at our most recent interview with the Starting Five CEO as we discuss music, how to get in the industry, his journey and much more.

Make sure to follow Sprat on Twitter and IG @SpratFool

You’ve been in the music industry for only 5 years and have already created something massive. How did you do it and what is planned for the future?

Countless hours, grind, plotting and studying. I’ve learned and LVL’d UP. That’s it. I knew if I put in the work I would find a way. I go 3000% for what ever I do or whoever I work with. Some people make the same moves and expect things to change. Some people aren’t willing to starve in order to binge forever. I’m out here mastering and succeeding at whatever I do. I make sure of it. I’ve got an insane ear for music, that’s been known. That’s why some of your favorite A&R’s would be asking me to pull up to their office on the regular.

I’m here to takeover though. I’m going to continue to put people into position and continue my brand. The empire is forming, the foundation has been laid and built.

We recently saw in another interview that you have a new platform on the way? Whats the details on that? (If you can give us any)

NEW DAY, NEW WAVE (LITERALLY). Zias (Popular youtube star &influencer) and myself are partnering up on a new media outlet x platform for something special. We’re about to surpass the field quick. Two powerful influencers, we already got the traffic between the both of us, both widely connected. Run it up!

Bunch of content on the way from the both of us

If you could tell someone looking to get into the industry one piece of advice, what would it be?

GRIND SMART. Bring something to the table. Your passion and time can go a long way. Learn. Be willing to do what the next man is not.

You know how much free time and work I gave out to get to where I am now?! Now my time costs. Money isn’t everything in the beginning, work for your opportunity. People worried about $20-$5000 (Short term money) when sometimes you just need to see the bigger picture.

You wouldn’t want everyone to bring ketchup to the BBQ, you need someone to bring the bun, the burger, the juice, the drink and everything else. You feel me?! Same goes for the industry or any job you do in life. Bring something different to the table and create a demand for it. That’s when you create stock for yourself (You create worth).

What were you doing before becoming a music mogul?

I was doing the school thing before I decided to leave for music full time. I was making money however I needed to.

What new artists do you have your eye on?

NEW SIGNINGS on the way. I’m getting back in my artist bag 3000%. Look out for all of that. I got to hold my list down for the time being.

How did you get into PR?

Fresh Moss and Neako had me on a lot of PR type of moves early. I always studied and noticed was was going on in the game. Got tired of hitting up a lot of these foolish and corny “Bloggers” and people that were out and around at the time that felt entitled. A lot of them aren’t even around anymore haha. Many didn’t want to see someone else moving faster or really making something out of all this. I decided to take everything into my own hands. From then on I turned this PR wave into something masterful. Countless artists have popped off since through my PR, their ability and me connecting these dots on the daily.

Top 5 modern artists most likely in your daily music mix?

It all depends on the day and mood

Lately… DaBaby, pre kai ro, Lil Baby, YNW Melly, Stunna 4 Vegas & DaiDough. I’ve been bumping FBG Duck heavily as of late, bro got energy.

A few artists are rising up out of New Jersey that you’ve been alerting us about for over a year or 2. From Daidough to Coi Leray and many more. New Jersey has some talent for sure, how do you think your state will hold up in 2019?

New Jersey is UP right now and it’s only going to get crazier. A lot of artists doing their thing. Daidough got home and been going stupid. Coi Leray has been spazzin since G.A.N.

Albee Al doing him as always, Tsu Surf home and just dropped a fire project, Arsonal on damn TV, Fatboy SSE is outta here and in his own lane, Mir Fontane been putting in work. Jersey got a wide variety of sounds, every city/town is different, North and South Jersey completely different.

Beyond the artists there are so many talented people coming up out of NJ and doing their thing in this music industry or elsewhere. It’s great to see people winning from your home state.

We remember you going crazy at SXSW with Smooky Margielaa a few years back when he was only an artist with a 10k following, how did you all meet?

Shitt my man Mike had told me I had to bump something while we was in LA. The track happened to be ‘Layed up’, heard it and it was a wrap for me. His mans was GRAPE, we was all in LA, so we all linked up at the apartment, vibed and got to work immediately. Started putting in that push, went to SXSW and went full force after SXSW. Glad to see Smooky up right now.

We dove into your Twitter and did a little google search on you while doing some more research. We saw you got into it a little with Akademiks online last year? LOL, tell us more?

LMAO! If you did some research like you said I’m sure you know what was said. Jersey people certainly don’t tolerate bullshit. I called BS on something he spoke on. Jersey got behind it. That’s it.

What ever happened to Nikko Lafre?

Man I can’t speak on another man that’s not with me. We definitely had something crazy growing, that’s where I’m going to leave it.

Drew Love out here winning though with THEY, Lee Beats out here winning, Johnny Rain out here still doing his thing up.

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

Thoughts on R Kelly latest situation and documentary?

SHEESH! I don’t want to believe it but it’s their right before our eyes. It’s a shame because his music and voice is absolutely legendary. I feel as though 60 Minutes would have been a more credible platform to present this problem to the world instead of a Lifetime documentary. I’d like to hear R Kelly voice his defense for sure but regardless his actions are sickening. We’ll see how it taints his legacy, it is 2019 so who knows.

2019 plans?

REGULATE

#Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire #Interview Mark Spratley AKA @SpratFool Is Proving You Don't Need Clout Tokens To Solidify A Musical Empire

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James Seville’s Jamesville Is An Honest Slice Of Alt-Hip-Hop Vibes

Having first got onto New Orleans-born artist James Seville after he dropped his first release via streaming networks, Beta, he’s…

Having first got onto New Orleans-born artist James Seville after he dropped his first release via streaming networks, Beta, he’s been an exciting artist to watch grow. The initial taste of his sound provided a diverse base of alternative Hip Hop potential, and as he’s grown, the music has only become more personal, and — whether intentional or not — refined. His first official release, which comes after a string of one-off singles (which we were here for), Jamesville is an exciting blend of vibes that perfectly encapsulate the new waves blurred lines between bar-centric traditionalism and melody-driven bops.

“I open up a lot and talk about things that have helped me grow throughout the years…losing my dad, dropping out of school, falling in love, falling out of love, drinking, drugs [etc.],” James told N.O.-based Off Beat Magazine this past summer. “I like to make music that is genuinely good, and that people of all ages can enjoy. Rap music that you and your mom can bump together.”

It’s this universality and approachability that makes this latest body of work so enjoyable. With his late father being a blues musician, and having grown up engulphed in the iconically jazzy sound of “N’Awlins,” James music has this unique approach. It’s a melting pot of vibes, brimming with emotion — yet acutely aware of its contemporary appeal. This can be seen by contrasting the infectious groove of “The Kids Will Be Fine” with the sure-shot hit-appeal of “Send2Me” — which will be seeing a visual treatment this month — and “Margarita” featuring Shvkiel.

https://www.instagram.com/p/BuetCVqlyKp/
 
The project kicks off with a playful vibe, with “Career Day” — complete with a skit that put us in mind (spiritually) of Kanye’s critically acclaimed debut, College Dropout. The tongue-n-cheek- theme of fuck school take your own path isn’t religiously adhered to (at least in a straight forward sense), but does carry over in the second song, “School Spirit,” which features Ayomari (an artist we’ve had on our radar for a while now).

https://www.instagram.com/p/Bn_mRWcAatI/
 

“I am inspired by a lot of older New Orleans musicians,” he told DNO magazine in an interview. “My mom always took me out of school and brought me to Jazz Fest ever since I can remember … I met Allen Toussaint when I was nine-years-old.”

This impending sense of making his dreams a priority is felt on the album, as is this gloss of smokey grooves that make it immediately likable. With James recently revealing that he is becoming a father this August, there is feeling that things go in full-circle. Jamesville is an encapsulation of his road up to this point; an excellent opportunity to orient yourself for what he has coming next. “I haven’t stopped smiling since Jamesville came out,” James admitted via Instagram. “I hope y’all are enjoying it.”

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Sol Patches’ Album Serves As A ‘Love Letter’ To The Trans Community

Last year on Giving Tuesday (November 27),  New York-based, Chicago-born-and-raised multi-disciplined artist Sol Patches launched GoFundMe campaign to assist with…

Last year on Giving Tuesday (November 27),  New York-based, Chicago-born-and-raised multi-disciplined artist Sol Patches launched GoFundMe campaign to assist with the costs of gender-affirming medical processes.

“Bearing markers of both gender non-conformance and black racialization, my being is constantly under scrutiny,” she wrote about about the campaign. “With increasing anti-trans policy pressure from the state, not to mention the mind-boggling violence endured by black trans women daily, urgency is ingrained into my survival.”

Sol Patches is seeking $10,000 for medical costs, of which she’s raised more than $8,800 in the first two months of the campaign.

“I am endlessly thankful for my chosen family of siblings, mentors and loved ones for supporting me in my transition up until now, and I’m deeply grateful for every contribution,” she wrote.

In early 2018, she released her second full length project, titled Garden City, which she described as “a love letter written in music for trans people, we who dream and live to unlearn-creating in a field that denies our very existence.”

Garden City could call to mind The Garden State, New Jersey, but Sol explained the album title refers to many different things.

“One of those is the idea of a garden city first made its way to the books, in Europe when folks were trying to create utopias – the Utopian Movement,” she said. “One of the cities was supposed to be about gardens and having a city. So like, having the intersections of farming and plants and all that stuff with a city aspect. But eventually it was corrupted. A lot of rich people saw value and profit to be made, and it ultimately crumbled. So it’s definitely inspired in that tradition.”

 

Sol Patches also said the Garden City title has a Chicago connection, as the city’s seal includes the Latin phrase “Urbs in Horto,” or “City in a Garden.”

“I was also working with this brilliant poet and singer and creator (Chaski), and we were talking about the abandoned lots in Chicago and talking about how those deeply have affected us,” Sol explained. “It’s always been so inspiring when I think about growing up on the South Side and the West Side, and there not being many well-put-together playgrounds… And how folks made these lots a place of many happenings. And so that at its core is what inspired the LP.”

Garden City was released in early 2018, nearly two years after Sol Patches’ previous full-length As 2 Water Hurricanes, which boosted her profile in the Chicago music scene – particularly within the DIY community – landing her features in the Chicago Reader and South Side Weekly.

“As 2 Water Hurricanes was first ever project that I released, and I wrote it at a time where there were so many protests and calls-to-action in Chicago,” she said. “I was also involved in those actions and organizing those. And at the same time I was young as hell – I’m still young as hell – and it was written from the perspective of a genderqueer kid, who doesn’t know if they’re gonna make it past 18. And Garden City is more so like the aftermath. And how do I not die for my people, how do I live for the various people, who’ve given all they can to help support me. Like, how do I live for them? So that’s the tone I think, that shows the difference.”

 

Sol said during the time leading up to Garden City, she improved on their technical abilities as a producer and sound engineer. She produced most of the record, with additional production from her sibling Eiigo Groove, as well as Chaski (who also executive produced the album), Eve Carlstrom and Little Bear. The record also features collaborations with artists such as Rich Jones, Plus Sign, Ano Ba, Sasha No Disco and Mykele Deville.

Garden City wasn’t the only release Patches delivered in 2018. In late May, she quietly put out a more experimental project, titled Blue Transitions.

Blue Transitions, even more so than her previous work, is a freeform expression of art and identity. Sol Patches is working on re-releasing that project, which is expected to be released on most streaming platforms, including Spotify and Apple Music.

Lead photo by: Chaski

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#IndieSpotlight: Tre Cartel’s Collaborative EP With CashMoney AP Is A Moment For The ATL MC

ATL MC Tre Cartel is someone who we’ve championed quite a bit in the past, which it’s exciting to finally…

ATL MC Tre Cartel is someone who we’ve championed quite a bit in the past, which it’s exciting to finally get his three-song EP Obtain This Grain — as it feels like a moment for him. Produced entirely by CashMoney AP — a platinum-selling beatsmith whose crafted hits for the likes of Lil Wayne, YoungBoy Never Broke Again, Ski Mask The Slump God, Tory Lanez, Dave East, Jay Critch, and MANY more — the offering is concise but poignant.

 
It kicks off with “That Guy,” which is a dollar-sign tinged profession of why he’s that catch that “she” has been looking for — featuring a guest verse from YFA King, who smashes the melodic flow. “Knock Your Hustle” is another song aimed at a female, quite cohesively playing off the thematic elements of the first track.

The special sauce though is the absolute banger “Formula,” in which he notes “I think I found out the formula,” adding that he’s just warming up. His evolved Migo-esque flow with his cadence and the gorgeous flute in the bridge of the record make this song almost ironic in it’s prophetic in its overall message.

At three songs, it’s an appetizer at best; yet Tre Cartel appears to have hit his stride over this batch of insanely fire beats supplied by CashMoney. While we may see him open up a little more below the surface when we’re blessed with a larger body of work to digest, Obtain This Grain has a hearty helping of replay value worth adding to your playlist if you’re in search of the next-big-thing to pop from the hotbed that is Atlanta.

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#Premiere: Brooklyn’s Own Corey St. Rose Drops “No Time” & Announces Documentary

We can expect new music and visuals from Corey this year, as well as an EP in 2019.

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