interview, Interviews, unsigned hype

infectiously Optimistic: Meet Rapper Noah Wright

“I can fit into any role I can see myself in,” he says adamantly. “It’s just a matter of preparation and timing.“

Phoenix, Arizona, rapper Noah Wright—aka Daddy Fat Staxxx aka Phoenix The Misfit—was initially born in Iowa. “I’m cooling in the devil’s backyard,” he tells AAHH with a laugh. “I write music, balance my chakras, enjoy long walks to the bank, and occasionally getting caught up in some ratchet shit.”

“My music is life man.” he says when asked about his influences. “I’m inspired by my experiences, my family, friends, even my enemies … I feel have a message to give.” That message he’s describing finds its way into his music. “I just find the beat that I feel fits that conversation vibe the best,” he continues. “Almost like watching a movie on mute then choosing what you feel fits that scene best, but you are the creator and director of the whole operation.”

He fondly recalls how it al started when his family moved to Las Vegas. “I moved to [Vegas], and I met my friend Chris. He told me he was rapping and had a studio in his garage. One day I decided to check it out … it’s been on and popping ever since.”

When asked what he’s dropped so far, he laughs and states “Not enough,” before explaining, “I have too many songs that I create, maybe get halfway through and stash to revisit later but later rarely comes. As far as this year, I’ve dropped two singles and my tape Love, Noah.”

“I still got a long ways to go,” he says laying out his two-year plan to us. “I’ll tell my people about more as I wrap things up. Currently, I’m working on my next tape, two music videos, and upcoming performances.”

Among his most significant career achievements to date, he fondly cites meeting the legendary Rakim and opening up for him, and premiering—and selling out—a short film with his director Tony Kure. “We premiered it at Arizona Mills Mall and sold out,” he says. “It was wild yo.”

“My goal used to be to find a label, but at this point, I’ve given up on that desire,” he explains, noting that he wants to achieve financial stability independently. “[I want] my music to help me sustain the life I’m living now.”

Noah is on an ascent, and his confidence is infectious. “I can fit into any role I can see myself in,” he says adamantly. “It’s just a matter of preparation and timing.”

Check his latest project, below.

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interview, Interviews

#Interview: RoQy TyRaiD in ‘PLYNwcha’

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that…

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that groove. With an edgy prose, RoQy TyRaiD takes Hip Hop to the next level and Above Average Hip Hop wanted to know more. What can be said about his subject matter personifies the culture that raised him. Coming up in the game can be a struggle, but for RoQy, it’s all about keeping it real. “I don’t have to play by the rules. I’m going to do what I want, and I’m going to find my success regardless,” says RoQyTyRaiD.   

 

I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. – RoQy TyRaiD

However, there are different modes of success, and whether it equates to monetizing your product or artistically expressing and further developing your brand, the rapper RoQy TyRaiD stays true to his values in the culture that brought him his new single “PLYNwcha.”

Tell me about RoQy TyRaiD. Who are you and where are you from?   

I reside in Phoenix, Arizona. I’m originally from southern California, born and raised. I’m just here to advance my artistic pursuits and find myself deeper in the culture that inspired me and gave me a live soundtrack. I feel that artists, at the end of the day, are just glorified fans. I’m finding my way further in the culture that inspired me, and this is why I’m here.

Some would describe you as a socially conscious rapper. How would you describe your subject matter?

I mean, people have classified me like that. I’m just more aware to life. I mean, it happens to fall in it in terms of just discerning your surroundings. Unfortunately, and fortunately as opposed to politics and things related, social climate plays a role. So, I could say, you know, they’re right. I’m just a normal dude.  I mean sometimes the content touches on political topics.

What is your most recent single?

It’s called “PLYNwcha.” It’s me flexing my capabilities lyrically, providing some hype music. I’m breaking away from the direction that I was sent down artistically and just getting back to making music that makes you want to throw a merch table across the venue. I detail instances where I was just being delivered pipe dreams just waiting for this nonexistent idea of success or mythical ideas and just really being fed up with it. I guess I deliver it in a more aggressive energy forward manner. But what it is — I have no time.

I’m not like a 21-year-old dude who can play trial and error. I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. We’re with the advent of social media, Internet, and advancing technology. I don’t have to play by your rules. I’m going to do what I want and I’m going to find my success regardless. I guess it’s realizing that feeling and you know, taking the gloves off.

It sounds like you have a different set of values on what constitutes success. Would you say that is accurate?

Absolutely, my role is looked at differently from the next man or woman. Even describing the adversities and the games and you know, standards you have to abide by. For example, I have two sold-out dates in the UK, another one lined up press and individuals waiting to get the piece of this new music and you know, I think that reflects taking your destiny by your own hands as opposed to abiding by what you’re told to do.

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unsigned hype

Gage Keeps It A Buck On His ‘With Love’ EP

When it comes to marking out your legacy in the music industry, almost a third of the total recipe is…

When it comes to marking out your legacy in the music industry, almost a third of the total recipe is determination; with determination for success comes plenty of byproducts, mainly sacrifice. With his latest EP With Love, Massachusetts-native rapper Gage Tielr has put these elements of his journey into a concise and impactful package worth a few spins.

Off the rip, the projects positions itself worthy of placement with any major mainstream market. Sure shot single like the intro, “F.W.Y.S.” — an acronym for Fuck What You Sayin’ — the dream big single “Emblem” (which received a visual treatment), and “Speedin'” featuring the silky vocals of Pyro Da God, establish Gage as ready.

 

It’s the insanely humanizing and — if your an artist — relatable tone he takes throughout the project that makes it connect. The lamenting of a fed up partner tiring of sticking it out for her rapper boyfriend’s dream of making bags is universal. The love letter to the one that got away, “Written Down,” and the closer “Talk About” with themes that touch on mental health, see some of the project’s most profound depth.

There’s this unspoken cohesiveness to the setlist that positions Gage in the fast lane; he has an excellent ear for instrumentals and careful curation of his work that make the EP come across as polished — right down to the artwork.

From what is gleaned from the literature attached with the release, it’s the result of two years of working to develop his sound. While the project fails to sonically breakthrough into any new artistic territory, his personality, cadence, and sheer honesty shine through and create a great impression — especially if it’s the first.

A lot of rappers like to take the fake it until you make it approach; Gage keeps it a buck, painting the everyday roller coaster of the road to riches with vivid color. With Love is worth a spot on your playlist this week, hands down.

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unsigned hype

Hefe Heetroc’s Box Set Is As Ambitious As It Is Experimental

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been…

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been in smaller, manageable doses of artistic output. Alienz & Conspiracies box set is his ambitious new release that — if we’re honest — we were slower to jump on. Not for lack of interest, but rather out of intimidation of its length (it’s 33 songs).

“My dream was always to have a box set,” Hefe admits to AAHH. “I thought a theme compilation boxset consisting of a hybrid of an experimental trap, emo, with ‘3rd eye woke’ lyrics could work.” The elephant in the room — which he points out to us — is that box sets generally aren’t themed experiences, but rather compilations or anthologies of music.

“A friend observed that my older music was all aliens and my newer stuff was all conspiracy theories, a lightbulb popped into my head of not only the title but the theme.”

Though the lengthy affair does have some overlap, such a clips of his songs being played/broke on WRIU FM, and what feels like reworkings throughout the tracklist, there are some gems. Staying heavily thematic throughout, the project is a really complex blend of styles and intriguing writing elements. The delivery, however, is eclectic in nature ranging from easy to follow, to what borders on slam poetry, to distorted and obscured to the point that dissecting becomes a bit labored of an experience.

 
The songs that are more straightforward — concerning its approach and flow — like all three parts of “Do U,” “Shroomz,” and “Global Economics” all (tbh) show Hefe at his best. Even if you disagree, you can’t argue it’s his most approachable. His wordplay and content are all fascinating stuff; peep the bars on “Global Economics,” and even the really dope “Lemon Yellow Sun.” It has this KRS-esque level of actual knowledge injected. We’re talking like keep Wikipedia open and get lost in research type bars. “Truth 2 Be” is another excellent example.

 
“Bravo Tango” is a big record we found ourselves revisiting a few times; what stands out is his cadence, which seems like a warm blend of Madchild and Vinnie Paz, that hugs beats and ride them like Cadillac with the top down on a warm LA night.

He takes on this alternate persona throughout the collection of music of 27 Savage, which he unleashes on songs like “Rap-tilian,” “The Awakening.” While ok in doses, the raspy almost whispery flow does make the potency of some of his bars harder to follow. The same issue presents itself when his instrumental choices become more abstract on songs like “Alien Sky,” with it’s glitchy slightly off/beat delivery that is still contextually strong, but a more frustrating listen.

“On all the conspiracy theory tracks my goal was to try a new poetic device, metaphors, allegories, iambic pentåmeter, and golden and silver lines,” he tells us. “I wanted to try a new poetic device out of my comfort zone.”

As he explains, he used the William S Burroughs cut n paste technique on all his songs that deal with conspiracy theories. It’s this deep level of thought that went into the project that definitely necessitates the need for some context to accompany it, as the behind the scenes details often get lost during musical experiments. Much in the same way, it may be hard for a consumer to wrap their minds around the cost associated with wallpaper that is hand printed, as it closely resembles manufactured work for a fraction of the cost.

That though should never be a deterrent for a true artist, and this collection has this niche feeling to it — Hefe’s artistic merit shines through, like that of an MF DOOM offshoot project like Viktor Vaughn.

Overall though, the project is an obvious labor of love and an example of calculated experimentation. Songs like “Talk 2 Loud” where the premise is that he’s being followed/tapped by the Illuminati as he attempts to pull listeners out of the matrix lyrically are among the various examples of his willingness to commit — reminiscent of a late 90s Kool Keith.

 
Though the message may get a little muddied at times as he leads listeners on a sonically diverse experience, which could best be described as a rabbit hole—hearing some of his more approachable material having bomb sound effects dropped on them during radio sets shows that he is in fact on a sustainable path, should he choose to lather a little more mainstream gloss on his material.

It’s the age-old concept of the iceberg, which we only asses based on the tip that pops of out the water. This box set is the same thing — but instead of an iceberg, it’s an underground bunker built by a man willing to take you on a journey should you take the right pill.

It’s worth tackling.

http://reverbnation.com/weznilez http://twitter.com/HEFE_H33TROC
http://hefe-h33troc.bandcamp.com http://instagram.com/hefe_h33troc http://soundcloud.com/weznilez

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unsigned hype

Muzik Genesis’s ‘Sequoia’ Is A Call To Action To Discover Our Relationship To Nature

Santa Cruz, California, producer Muzik Genesis drops off his latest (instrumental) LP, Sequoia — the official follow up to his…

Santa Cruz, California, producer Muzik Genesis drops off his latest (instrumental) LP, Sequoia — the official follow up to his debut LP, Retrospection. “I’ve always expressed myself through music ever since I was really little,” the producer explains via press release. “I’ve always also had an affinity for the natural world.

Sequoia is that precise connection between ourselves as human beings and the natural world – we are one with nature.”

Comprised of lo-fi, ambient, hip-hop-trap sound beds — which does feature vocals from MC Khan (“Bliss of Inspiration”) and childhood friend Amir on “Livin’ Life” — the project is a pleasant journey that we’ve been playing out here at HQ for the last few days while we work.

 
His first LP, Retrospection, reached listeners in Europe and Latin America — and the self-titled single’s music video received national attention stateside, airing on cable television in cities nationwide. It was a vastly different sound, much more rooted in Hip-Rock mashups. Overall the diversity is real.

Give it a spin.

Pre-order, here.

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