Atlanta via New York City rapper and Rich Forever Music founder Rich the Kid is set to drop his solo debut full-length in 2018.
After years of mixtapes and collaborations with artists such as Migos, Young Thug, and 21 Savage, Rich invested in himself and founded his label, Rich Forever Music, in the early spring of 2016. The first artists to hop on board were Chicago rapper Famous Dex and producer The Lab Cook, with whom Rich collaborated on the label’s first two tapes, Rich Forever Music and Rich Forever 2. In the fall of 2016, fellow New York City spitter Jay Critch signed to Rich Forever and, less than a year later, appeared with Rich and Dex on Rich Forever 3 – one of the best mixtapes of 2017, in my opinion.
Concerning his solo work, Rich signed to Interscope Records last summer and got to work on his full-length debut. The hype only grew in September when Rich dropped one hell of a single, “New Freezer,” with Kendrick Lamar. The landmark track rides an icy trap beat and showcases Rich’s talent as a hook-writer. Oh, and Kendrick snaps. Hard.
Only a few days into the new year, Rich announced via Twitter that Rich Forever 4 is on the way, featuring the same trio as its predecessor. On January 7, he posted an Instagram video of himself rapping along to an unreleased track with the caption “Finished my album last night now what should I call it?”
Whatever title Rich settles on, you can rest assured that this album is going to be good.