#IndieSpotlight, unsigned hype

Detroit’s Own Arius Is Our New Singer Crush

She has a gorgeous voice, and a great vibe about her.

23-year-old Detroit-native Arius is a star on the rise with a cadence that commands attention; her debut LP Pandora’s Box dropped last summer — and she’s about to drop another project this summer.

Her latest, the super impressive “4U,” is an airy R&B appetizer that’s building buzz as she finalizes her upcoming project Reality. The track itself gives off an aura reminiscent of Ashanti’s “Foolish,” in that it’s easily relatable for many females, making it an almost anthemic single that you could picture a packed audience singing along to. It definitely has replay potential.

Having rocked shows in cultural hubs like LA, Miami, and ATL — and releasing her music through independent label MafiaSoul Records — the songstress has her sights set on a major label look.

She has a gorgeous voice, and a great vibe about her; she’s an artist to put on your watch list. Check owut “4U,” below.

 

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New Music, unsigned hype

Ricky Styles (@RickyStylesDSG) – “Shake That”

Battling back through the adversity of almost losing his leg and ability to walk in a near fatal 2014 shooting…

Battling back through the adversity of almost losing his leg and ability to walk in a near fatal 2014 shooting Bay Area rapper, well-known pimp and hustler Ricky Styles has been resurrected with a new set of singles and visuals to be released in the coming months.

While his 2017 “Facetime” record gained traction with the blog sites and DJ’s in the Bay Area, Ricky Styles’ new record “Shake That” has been picking up on the East Coast after DJ Self and DJ Enuff began spinning the record on Sirius/XM.

Having lost his brother at a young age to street violence, Ricky Styles was inspired by his brother’s motivational words to pursue his musical career.

“My brother got killed in Upland after he ended up getting shot in the back with a .32. He wanted me to rap for real, but it was crazy because he didn’t like anyone but Lil Wayne,” Ricky Styles explained. “He was really particular when it came to his music, but he said I ‘had the voice.’ He said once I perfected it, I was gonna be hard out here, so I just focused on that and I’ve been pushing ever since.”

A street veteran Ricky Styles was 11 years old when he hit the block hustling with his brother and friends in the neighborhood trying to make money in various ways.

“We was trying to get that money man, I was 11 when I hit the streets and I had eventually bought a studio in my early teens, so I had no choice but to start recording and developing myself as an artist.”

But the streets would catch up to him and while Ricky Styles’ brother faced the unfortunate outcome of losing his life to gun violence. Ricky would also fight that same battle as his leg was amputated and reattached after taking multiple shots to the legs, stomach and chest in 2014. At one point the doctors said Ricky would never walk again but believing in the power of the mind, Ricky never quit.

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Featured Audio, New Music, unsigned hype

Auidi (@auidimusic)- ‘Trifecta’

With claims to be the first independent artist to ever release a debut album with 30 songs, rapper Auidi drops his highly…

With claims to be the first independent artist to ever release a debut album with 30 songs, rapper Auidi drops his highly anticipated debut project Trifecta. 

Titled after Auidi’s ability to sing, rap and song-write, Auidi is truly a 3-in-1 talent with a range of sounds and abilities. 

To date Auidi has collaborated with Caskey, Malik Yusef, Fikshu and Lee England Jr to name a few, so new listeners of his music will find he is well rounded and skilled at his craft.  

Released on his birthday May 19th, this album is broken down into three sections of 10 songs,  and reinforces his claims to be the “epitome of versatility.”

“This album is the epitome of versatility. Trifecta literally means three great events occurring at once, and that is exactly what I feel I have done with this album,” Auidi explained. “I have created an album composed of three pillars or sections which contain 10 songs each. So the album contains 30 songs in total, that will deliver different vibes and shine a light on the 3 styles of music I create the most.”

Eager to deliver the project to all fans of his music, Auidi has made Trifecta available on a host of streaming providers like Apple Music, Spotify and Tidal. 

“I am making history with this album. I worked so hard on this project and I hope the world is ready to hear what my team and I have created,” Auidi said.  “I’m releasing my album on my birthday as a gift to all my fans. I’d be nothing without you guys. And for the first-time listeners, thank you for giving me a shot and please go follow me on IG @auidimusic.”

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unsigned hype

Virginia Artist MASS Drops “Phase 1” EP

Since first appearing in a Complex Magazine spotlight on the bubbling Virginia Hip Hop scene, Old Dominion State-native MASS has…

Since first appearing in a Complex Magazine spotlight on the bubbling Virginia Hip Hop scene, Old Dominion State-native MASS has toured with massive acts like Chance The Rapper, D.R.A.M. (he also featured on 2$ off of his #1EpicEP) and Brick Squad honcho Waka Flocka Flame.

 

Following up his self-titled project — which premiered on XXL back in January of 2017 — MASS is back (and hungrier than ever) with a brand new project, Phase 1. The five-song EP features appearances by Surfwav.eatn, BKA Trip, Young Young Syrup, and of course D.R.A.M., whom appears on the latter two songs on the project, “O U LIT” and “ONLY GANG.”

Stream Mass’ impressive new project, Phase 1, below.

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unsigned hype, Video

Jayzon – “Bestie”

Today West Coast rapper JAYZON returns with his new music video for the song, “Bestie.” In just a few short…

Today West Coast rapper JAYZON returns with his new music video for the song, “Bestie.” In just a few short months the song has already earned over 180k plays on Spotify alone, solidifying the West Coast rapper’s spot on the LA scene. JAYZON penned track based on personal experiences, placing himself between two females in a drama filled love triangle.

“Bestie is my first real single and I’m putting a real push behind it. So far it’s been doing pretty good, and it’s about a guy that’s in love with his girl’s best friend. It’s the typical story that people go through everyday, but nobody wants to talk about it,” JAYZON said laughing. “I felt it would be a great record to push because people can relate to it and controversy sells.”

“Baby I’m in love with your bestie / Shouldn’t have never told her tried to test me
Even told how the good sex be / Now she on my back tryna stress me”

As a rapper JAYZON hasn’t had the most traditional path to becoming a success in the music industry. JAYZON got his break in music by focusing his efforts on producing, earning income with music licensing and working with a production team called The Neckbones. Working with the best of the best, producing on soundtracks and working primarily for television and movies, JAYZON was eventually encouraged by his business partner and management team to pursue his career as a rapper.

“I started off as a producer with The Neckbones production group. From there I produced music for Eve, WC, Beanie Sigel, Austin Powers Gold Member, the movie Biker Boys and that kind of just got me in the game,” JAYZON explained. “It’s an inside the box thing and it’s all about meeting the right people, once you’re in there it’s a wrap.”

Eventually JAYZON released two projects in 2017 titled, Tell the Truth and Love Songs which show fans the duality in JAYZON’s music, proving his ability to make songs for the streets and songs about love and relationships. When asked about what it was like to record with major artists like Eve and Young Jeezy who is featured on his Tell the Truth album, JAYZON explained he just wants to make good music.

“I still work with a lot of the artists from the past. It’s all about showing love, trying to unite and make some history. No matter who the music is with, as long as it’s dope and it’s good music, that’s all that matters to me,” JAYZON said.

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