#IndieSpotlight, unsigned hype

Detroit’s Own Arius Is Our New Singer Crush

She has a gorgeous voice, and a great vibe about her.

23-year-old Detroit-native Arius is a star on the rise with a cadence that commands attention; her debut LP Pandora’s Box dropped last summer — and she’s about to drop another project this summer.

Her latest, the super impressive “4U,” is an airy R&B appetizer that’s building buzz as she finalizes her upcoming project Reality. The track itself gives off an aura reminiscent of Ashanti’s “Foolish,” in that it’s easily relatable for many females, making it an almost anthemic single that you could picture a packed audience singing along to. It definitely has replay potential.

Having rocked shows in cultural hubs like LA, Miami, and ATL — and releasing her music through independent label MafiaSoul Records — the songstress has her sights set on a major label look.

She has a gorgeous voice, and a great vibe about her; she’s an artist to put on your watch list. Check owut “4U,” below.

 

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unsigned hype

The Outcastkid Drops Impressively Complex LP “Nerd DNA”

Nerd-centric Hip Hop is a lucrative niche, to say the least. The genius of it is that unlike other sub-genres,…

Nerd-centric Hip Hop is a lucrative niche, to say the least. The genius of it is that unlike other sub-genres, listeners within this demographic are prone to intense fandom and financial support of shit that they feel; to that end, they are amazing fans to amass. The problem, though, lies in making the crossover. That — of course — refers to the delicate balance that exists between traditional Hip Hop and that which is littered with comic and game references to the point that it obscures itself, stifling an artist’s ability to compete on a mainstream level.

Young New York upstart Outcastkid is on a quest to break the mold with his latest LP, Nerd DNA. He first came onto our radar when he dropped a remix of Smoke DZA and Joey Badass collaboration, “Mood.” While that track didn’t accurately establish the nerdism this LP encapsulates, it did give us a taste of his cadence and flow — which is trenched in a New York sound.

RELEVANT: Check out his “Mood” remix

Reminiscent of an artist he has an affinity for, Joey Badass (he even mentions the rapper on the song “I’ma Get Mine”), Outcast’s music is built around lots of complex wordplay. Interestingly, the thematic context of the project seems to shift as it rolls on, from “nerdy” to more of the everyday portrait of a high school underdog engrossed in Hip Hop culture.

To illustrate this take, we look at tracks like “Shock Jockey,” which plays up a concept he also rolled out online, building himself as a character who was experimented on as part of a secret government project. Then there’s “Rick and Morty’s Outcast,” laden with punchlines from the popular show — sure to make fans drool.

 
That’s the nerdy shit, though.

Songs like “Outkast Vibe” and “Bad Girls” see him lusting after girls as — more or less — that every-man in the back of the class that they don’t notice. He laments, especially on the latter track, how popping off in the industry will have all these girls that once overlooked him taking a second (or third) look.

Then bangers like “Indigo Smoke” — a clear highlight — and “Printer Life” seem to also portray this weed smoking kid with confidence and swag. It’s a weird juxtaposition that ultimately illustrates the multiple relatable facets to this kid’s personality (as a rapper),
which plays out quite organically. This is even true as he switches gears for a trap vibe on “Cash Flex,” for example.

Ultimately what I like about this kid is his willingness to be deceivingly diverse while staying on topic. Sure, he raps about video games, comics, and other overt nerd shit, but he also creates this relatable young guy aura — kind of like Khalid — and he has pretty dope pen game. It will be interesting to see if he continues to run with the “nerd rap guise”; this album is (actually) less “nerdy” than he may consider it to be. At points it’s Actually just “smart.” Solid listen.

Early.

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unsigned hype

Quality Control Announces QC DJs Tour

Too Official Promotions in conjunction with Ov’r Da Top Promotions and Industry Rollout have partnered together to bring us The…

Too Official Promotions in conjunction with Ov’r Da Top Promotions and Industry Rollout have partnered together to bring us The Quality Control DJs Tour. Quality Control has its finger on the pulse of today’s hits with multiple hits by its roster of superstars including Migos, Lil Yacthy, and Lil Baby. Spearheaded by Too Official who is the marketing manager for Quality Control Music Group, the QC DJ’s 2018 Tour will start August 10, performing in 15 cities across Georgia, Florida, Mississippi, South Carolina, and St. Louis. The three artist that will be headlining this tour are Erica Blac , DurtyDu And Trap Dinero.

DurtyDu mixes the hard sounds of the streets of uptown Washington DC, where he was born and raised, with chill, hip hop vibes. Raised by Muslim parents from Sierra Leone, DurtyDu uses his time spent abroad to creatively blend both his American and African influence in his lyrics and style. Raised in Cypress Hills in East New York, Brooklyn Erica Blac is a singer with an island sound stemming from her Haitian roots and spiritual vibes. Her soulful lyrics are inspired by her love for reggae and soul music.

See the complete tour dates below for a city near you.
August 10th, 2018 In Jackson, MS At Freelons

August 13th, 2018 In Macon, Ga At Sparks Lounge

August 17th, 2018 In Warner, Robbins At Blitz

August 18th, 2018 In Gainesville FL At Saga Nightclub

August 19th, In Savannah, Ga At Dapphin Park

August 23rd, 2018 In Valdosta , Ga At Stadium

August 25th, 2018 In Fort Valley, Ga At Shaggys

August 30th, 2018 In Columbus, Ga At Club Fetish

September 1st, 2018 In Millidgville, Ga At Ballroom

September 7th, 2018 In East St. Louis, IL At Da Beno

September 8th, 2018 In Augusta, Ga At Club 706/ Private Eye

September 15th, 2018 In Jacksonville, FL | TBA

September 16th, 2018 In Aiken, SC At Seventh Lounge

September 21th, 2018 In Ridgeland, SC At Pluto

September 22th, 2018 In Barnesville, Ga At Rendezvous

The tour is lead by the new single, “Every Little Thing” by Erica Blac. Listen to the new single below, courtesy of Spotify.

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#IndieSpotlight, unsigned hype

Mr. P Chill Returns With “Funky Uncle Chill” — A Crate Digger’s Dream

Mr. P Chill is no stranger around these parts; he’s remained one of those fixtures who stays true to the…

Mr. P Chill is no stranger around these parts; he’s remained one of those fixtures who stays true to the grind/hustle without wavering. Flying under the radar, he’s continued on the road, bringing positive energy and a love of Hip Hop across the nation. His 13th solo album, Funky Uncle Chill, is a testament to his non-stop journey, a realization and acceptance of his OG status, and a simultaneous nod to loop diggers everywhere.

You can almost picture P in his studio surrounded by stacks of dusty vinyl while putting together this tracklist. From the onset of the super laid back breakbeat of “The Rhyme,” he laments that 25 years later in his career he’s far from finished. He also fondly reminisces about the early days (golden era) of the culture which birthed him.

The theme of keeping it moving is present in a few spots. He revisits it most notably on “More Time,” where he asks for “a little more time” to reach his dreams. “I Don’t Care,” dripping with a funky almost vintage Too $hort vibe he raps “till the day of my death and my very last breath, spread knowledge on tracks trying to do my best.” He does this of course, as the chorus suggests, whether you’re feeling him or not.

Some shining moments on the project see P take slightly different approaches to the album’s big-picture arc of riding out an innate need to reach goals within our lifetime. “Summertime” is a laid-back ride through Sacramento; top down, blunt rolled, sunshine beaming.

The production is noteworthy as hell. Handled by OmegaZ, Elephant Gerald, Joe Doose, and P himself, it has a meticulous aura about it; tracks like “4 AM,” the super poignant message to gun-happy police officers “Don’t Give Up The Fight,” and even the title track (which is an instrumental) are laden with funky samples worthy of a standalone Tidal playlist.

Overall, P stays true to himself. It’s something he contextualizes best on the last track “Reach You,” where P accepts that he continues down the same path with a throwback sound that may be hit or miss; however, he continues to craft songs packed with honesty, relatable truth, and an endearing dedication to the culture. All — as he notes — to reach you.

Give Funky Uncle Chill a spin!

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#IndieSpotlight, unsigned hype

#IndieSpotlight: ATL’s Primo Jab Keeps It Extra Grimey On ‘ The Book Of Jab’

There is a certain sonic element that we quite naturally — and unjustly — attribute to Atlanta artists, quite honestly….

There is a certain sonic element that we quite naturally — and unjustly — attribute to Atlanta artists, quite honestly. With a particular wave bubbling out of the cultural epicenter of the south, rapper Primo Jab is swimming against the current, delivering healthy doses of that Hip Hop that I try (and sometimes fail) to not hold unsigned rhymers up to. The man can spit, and his latest effort, the ten-song effort The Book Of Jab is an unexpectedly grimy 90s vibe with a timeless gloss. Plus, Ras Kass … so auto cop.

The project is his second of 2018, as he released a collaborative EP with Ice Lord earlier this year titled Pot Work. Officially his 5th solo-LP, TBOJ is a reaffirming slice of raw uncut that would be at home on the tape deck of any fans of shit that falls in the vein of 90s era underground college radio gems.

 
Stitched together with movie clips and production that keeps the vibe strictly backpacking through the metropolis with your polo on, it sometimes borders on dark. Not horrorcore dark, but like RA The Rugged Man dark … if that makes sense. Kicking off with the almost Wu Tang-ish vibe of “Natural Selection,” the project is all protein no filler.

The whole shit is a flame emoji, but I found myself revisiting the three-song run of “Hard to Kill” featuring El Camino and Flee Lord — with its drumline pattern — the wordplay of the a.flip and Blacksmith featured “Facts,” and the masterpiece that is “Pokey” featuring iconic west coast wordsmith Ras Kass. “Disrespectful, thinking they special being successful,” he spits on the track, holding his own alongside the well-respected MC.

In fact, none of the features overtake him; instead, they all serve to compliment the overall vibe of the project, which is wildly cohesive. His longtime producer godBLESSbeatz is the glue that sonically gives the project an incredible top-to-bottom playability.

His past release gave me immense Griselda Records vibe, and this project didn’t fail to live up to the hype that he’s set for himself. It feels like people are sleeping on the kid, but hopefully, you all start smelling the Folgers!

Early.

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TreCartel’s Latest Single “Rock-N-Roll” Is The Wave

Born in the borough of Queens, but raised in the cultural hotbed that is Atlanta,  Georgia, rapper TreCartel — an...

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