unsigned hype

Barcenilla Is A Star Ready To Shine

Arizona-based Filipino singer Barcenilla is a superstar on the rise. With some high-profile playlist placement with his latest single, “Timeless,”…

Arizona-based Filipino singer Barcenilla is a superstar on the rise. With some high-profile playlist placement with his latest single, “Timeless,” and a catalog that includes his two albums G.B. and Scorpio, and singles like “Uno” — which broke 600k on YouTube — and “See The World,” it’s only a matter of time before his star truly shines as bright as it possibly can on a major stage.

His latest singles, “All I Need” and “Timeless,” which we’ve been giving heavy rotation here in the office, do a great job of showing off his commercial appeal, songwriting, and overall universal approachability of his unique spin on the urban, R&B vibe.

“All I Need” has this melding of neo-soul elements with this pop-infused electronic tinge that gives it a moody little bop for Barcenilla to drop these distorted verses accented with a powerful hook/chorus combo that just — for lack of a better explanation — feels good. This song is top-down in the summer at sunset vibes.

“Timeless” is the special sauce; sure-shot single upon first listen. It has this, “haven’t I heard this on the radio” aesthetic. Not in a monotonous way, more in a “the quality is so good it reminds me of a major hit on the radio” kind of way. While “Timeless” only has a lyric video treatment for now, “All I Need” has a black and white performance video, which actually makes the song better watching him perform it in his element.

With a cadence that sounds like a melting pot of names like Miguel, Bruno Mars (among others), he also exudes a likeability — you can also catch this by perusing some of his reaction videos.

Bottom line, he’s a star with a clear direction of where he wants to go, and CLEARLY has the work ethic to make it happen. With voices like his pulling up the next generation of talent, the race for the “King Of R&B” title could very well get much more heated.

Check out Barcenilla’s “Timeless,” below.

 

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Marcoof500 – “Marco The Merchant” #Review

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the…

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the word — the Virginia upstart has been feeding his extremely loyal cult following with a steady slew of releases. Since that initial warning shot, he dropped the 4-song Kitchen Chronicles EP, which featured (among other things) the song “10 O’Glock” — a record he’s chosen to make the cut for his latest LP, Marco The Merchant.

The nine-song affair is an exciting blend of stylistic elements with varying degrees of commercial viability and earworm appeal. “10 O’Glock” for example has this vintage No Limit appeal to it sonically, that grow on you with Marco’s bars and loud, but noteworthy adlibs like “fuck Trippie Redd,” or the “Left-right uppercut that ends the song off.”3

While he uses a familiar formula on a number of the songs — that still manage to work — like the piano-driven “500k,” it’s when he puts his marketability on display that you get a full spectrum of his vision. “Pesos” is a definite standout, with an instrumental that sounds ripe for a YG feature. It’s one of the sole records that you could easily hear at the club, or within a mix show format, with its repetitive chorus that you’ll find yourself singing throughout your daily moves.

Another surprisingly flame emoji record is “Designer,” which we found ourselves returning to throughout the past week. Over the blown out bass of the lo-fi banger, he finds his footing and keeps the flow steady, with a razor-sharp barrage of bars that is perfectly encased by the soundscape.

With his label 500entertainmentllc and a track record of having toured as far as Japan, he’s clearly defined his lane and is keeping his overall aesthetic on the right track. Even when his material works harder to merely fit in with the wave, it manages to swim with the best of them — but when he’s hot, he’s hot. His journey is exciting to witness, and by intertwining it into his music, he’s giving his music not just a personal touch, but an inspirational gloss for a generation of new listeners and artists looking to see who ultimately floats to the top.

Whether it’s on some smooth Valee-esque vibes, or if it’s on some darker street fare like “Will They?” there’s a sense of authenticity that shines through. Marcoof500 is that dude!

Take Marco The Merchant for a spin, below.

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unsigned hype

Katiah One – “A Whole Lotta Water Works” EP

Upper West Side (New York City) rapper Katiah One is still reveling in his debut EP A Whole Lotta Water…

Upper West Side (New York City) rapper Katiah One is still reveling in his debut EP A Whole Lotta Water Works, which dropped November 2018. On a mission of changing the common perception of the average rapper, he draws inspiration from R&B and Rock–and artists like Freddy Mercury, Sam Cooke, and Issac Brock–all of which is evident when dissecting this eclectic body of work.

https://www.instagram.com/p/BqaotcwFzOP/

Including “Tail Spin,” a single we featured in early December, the four-song project is a statement. Katiah’s goal with his music is to be a positive influence on the world and make people smile. Currently affiliated with FiveSe7enCollective, founded by producer and artist J57, he’s well on his way to making his mark in the game.

Check out Katiah One’s debut EP A Whole Lotta Water Works, below.

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J.R.Clark Enlists Smoke DZA & Stalley For “Sunset Symphony” EP

From the home of acts like Missy and Clipse — Virginia Beach — J.R.Clark is making his presence felt with his brand…

From the home of acts like Missy and Clipse — Virginia Beach — J.R.Clark is making his presence felt with his brand new EP Sunset Symphony. With nine songs packed with boom-bap slaps and airy smoked out vibes, the third full-length addition to his catalog sparkles; impressive features bring it all together, from the likes of Kush God himself Smoke DZA, former MMG rapper Stalley, and more.

 
Starting his career behind the boards as a studio engineer, J.R.started releasing his own music in 2014 and built a following in the underground hip-hop scene. Inspired by acts like Curren$y, Stalley, Big K.R.I.T, J.Cole, Rick Ross, Schoolboy Q, and Chance the Rapper, his sound is unmistakably smooth with a vintage Hip Hop gloss. Look out for his upcoming project Antique Summer, which features appearances from Fendi P (Jetlife Records) and more.

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Jonah Melvon’s “Rain Water Project” Is A Soulful Treat

Jonah Melvon celebrated MLK Day with the release of two singles from his brand new LP, Rain Water Project. The…

Jonah Melvon celebrated MLK Day with the release of two singles from his brand new LP, Rain Water Project. The standouts from the soulful 11-song project display some variation from the exciting Bay Area native.

“What’s Good For You,” the song that happens to kick off the LP is a slice of poetic neo-soul, that really highlights his vocal dexterity as a rapper. “1099 (Mom and Pops)” is an ode to the brick and mortar, regional retailers — which are important to the fabric of the hyper-localized music scene on the West Coast.

One thing immediately clear from a top to bottom lists of his incredibly soulful album is — aside from of love making music that ‘feels’ sonically warm and comfortable — is his love for his city. A singer, rapper, mentor, business owner, entrepreneur, activist and connector, Melvon lives and breathes The Bay.

Get up on his vibe; listen to Jonah Melvon’s Rain Water Project, below.

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Johnny Please Salutes Luxxbunny On New Single “DISTRACTIONS”

Gamer, rapper, and Marine Corp vet Johnny Please -- hailing from Surprise, Arizona -- has dropped off his first single...

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