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7 Things We Learned From Primo During The PRhyme AMA

When it comes to creating a truly interactive experience with your core fan base, nothing beats an AMA, which stands for…

When it comes to creating a truly interactive experience with your core fan base, nothing beats an AMA, which stands for Ask Me Anything – a popular format hosted on Reddit (the front page of the internet). Producers, actors, scientists and even the likes of Obama have spent time answering questions big and small from fans and supporters across the globe. Last week PRhyme, the duo of Royce The 5’9 and DJ Premier, took to the platform to talk to fans who had just finished fully taking in the NPR leak of their long-awaited album. During the conversation Primo dropped some serious nuggets – check out the highlights after the jump.

1. Premier revealed he has an unreleased 2Pac accapella in the stash:

“I never Produced with 2Pac but I have a song for whenever I need to use it on accapella. One day It will come out when I put a beat to it.”

2. He opened up about rumoured beef with biggie smalls:

“Me and Big never had beef. There was some issues regarding one of my artists Jeru The Damaja but that got taken care of…me and BIG cleared it up before he died.”

3. He is reconciling with Jeru Da Damaja:

“…he and I are totally fine. We split over a business decision. We are gonna work this year on some new stuff.”

4. He’s working on an album with Pete Rock in 2015:

“As for the Pete Rock Album, we are doing a single in January to start the project. He is producing half of it and I am doing the other half.”

5. He revealed some of his fave vinyls in his collection

“My David Axelrod LP’s, all of my Jackson 5 Albums, James Brown, Parliament, Ohio Players, Curtis Mayfield, Al Green, Willie Hutch, Aretha Franklin, Luther Vandross, MAZE, Minnie Ripperton, Earth, Wind & Fire, Barry White and Henry Mancini.”

6. He dropped his top 5 albums (in no particular order)

“1. Eric B. & Rakim–“Paid In Full” 2. Run-DMC-“Raising Hell” 3. LL Cool J–“Radio” 4. Boogie Down Productions–“Criminal Minded” 5. Public Enemy–“Yo ! Bum Rush The Show”

7. There is unreleased Big L music – which makes us excited!

“BIG L’s Estate with all of his unreleased music is being worked out so for now it is on hold.”

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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You Should Be Excited About Rich the Kid’s Debut Album

Whatever title Rich settles on, you can rest assured that this album is going to be good

Atlanta via New York City rapper and Rich Forever Music founder Rich the Kid is set to drop his solo debut full-length in 2018.

After years of mixtapes and collaborations with artists such as Migos, Young Thug, and 21 Savage, Rich invested in himself and founded his label, Rich Forever Music, in the early spring of 2016. The first artists to hop on board were Chicago rapper Famous Dex and producer The Lab Cook, with whom Rich collaborated on the label’s first two tapes, Rich Forever Music and Rich Forever 2. In the fall of 2016, fellow New York City spitter Jay Critch signed to Rich Forever and, less than a year later, appeared with Rich and Dex on Rich Forever 3 – one of the best mixtapes of 2017, in my opinion.

https://twitter.com/richthekid/status/949364231475834880

Concerning his solo work, Rich signed to Interscope Records last summer and got to work on his full-length debut. The hype only grew in September when Rich dropped one hell of a single, “New Freezer,” with Kendrick Lamar. The landmark track rides an icy trap beat and showcases Rich’s talent as a hook-writer. Oh, and Kendrick snaps. Hard.

Only a few days into the new year, Rich announced via Twitter that Rich Forever 4 is on the way, featuring the same trio as its predecessor. On January 7, he posted an Instagram video of himself rapping along to an unreleased track with the caption “Finished my album last night now what should I call it?”

Whatever title Rich settles on, you can rest assured that this album is going to be good.

https://www.instagram.com/p/BdqhQ33hcgR/

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Migos Announce “Culture II” Release Date + Cover Art

One year after Migos “changed the culture” with their sophomore album, they plan to do it once more. Migos announced…

One year after Migos “changed the culture” with their sophomore album, they plan to do it once more. Migos announced Culture II via Instagram on Monday night, with a release date of January 26, almost one year after Culture (now certified platinum), took the world by storm, moving 131,000 copies in its first week. The announcement comes after a late 2017 interview with Montreality, where Quavo was vocal about the group’s new sound.

“We’re creating a whole new sound [with this album.] Hip-Hop has changed in a big way, so you could mark this down as we changing.” –Quavo (to Montreality)

The album is led by the Pharrell-produced single “Stir Fry,” and the Cardi-B assisted “Motorsport” — both of which are tearing up the Billboard Hot 100. While little is known about the project, Quavo promises top quality production. “CULTURE II WAIT TILL U C WHO EXECUTIVE PRODUCED IT” the rapper tweeted back in October. Check out the announcement below, and pray the trio release the tracklist soon.

C U L T U R E II

A post shared by Migos (@migos) on

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Lil Pump’s Team Finesses Their Way Out Of WB Deal

With a successful debut album under his belt and a “xan-free” 2018 ahead, Lil Pump is now entering the new…

With a successful debut album under his belt and a “xan-free” 2018 ahead, Lil Pump is now entering the new year as an independent artist. According to Billboard, The “Designer” rapper recently terminated his contract with Warner Bros., stating he was only 16 when he signed.

Famed entertainment attorney John Branca wrote a letter to the label on Pump’s behalf, reaffirming the age issue, and further arguing the contract was “never certified by the court,” Billboard states. Warner Bros. Larry Mattera, the labels VP of commerce and marketing, said:

“We, as a company and as a label, needed to build and establish more of a presence in the urban space. They (clearly) had insights and relationships on the urban side of the business in the network landscape.”

The “Gucci Gang” rapper is well positioned as an independent artist and is rumored to be fielding offers anywhere from $8 to $12 million, according to Complex. The young Soundcloud breakout is already a high-paid sensation. In December, TMZ reported that Pump received a $345,000 advance on his debut album, in addition to 15% royalties. The album moved 46,000 copies its opening week, and its lead single “Gucci Gang” is still moving. Former Warner Bros. CEO Cameron Stang Praised the rappers business savvy, telling Billboard: “They’re innovative spirits, and they don’t take no for an answer. Pump is an incredible artist; he’s got fantastic charisma and a huge personality, with lots of talent and no fear.”

Lil Pump isn’t the only one making serious moves in 2018. Fellow Soundcloud rapper and childhood friend Smokepurpp recently signed to Travis Scott’s Cactus Jack Records and is finishing up a highly-anticipated collab album with Murda Beatz. Pump recently released his latest track “Trap Jumpin” featuring Juicy J, which you can find below.

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“Money Power Respect” Turns 20

It’s a glimmering artifact that marked the end of Bad Boy’s golden era.

1996, I’m up at 2 am on a Friday dubbing College radio — as was the routine at the time — and then I hear it, “You’ll See” by The LOX featuring the Notorious B.I.G. Over the repurposed instrumental of Faith Evan’s “Used To Love Me,” the trio (though obviously younger) had that signature chemistry that we’ve always collectively loved them for, and of course a flame emoji Biggie verse. The song was dubbed off that original tape so many times the tape popped.

“Money Power Respect” Turns 20

The following year, we became even better versed with the Yonkers trio, as they made incredibly high profile appearances; first on Puffy’s “All About The Benjamins,” Ma$e’s “24 Hours To Live” and then on Mariah Carey’s “Honey” remix. By the time “If You Think I’m Jiggy” dropped on white label samplers, the hype for their debut album Money Power Respect was tremendous.

20 years later, it remains one of those albums that has stuck with me; though dipped in elements from the grandiose height of Jiggy” era, which was stamped with big budget videos and shiny suits, the album holds up with its incredible production and (timeless) street-hop lyricism.

When I call an album timeless, I base that title on the ability to rock an album all these years later and still have the same impact as it did the first time I rocked it. To put that statement into perspective, playing the debut album by Das Efx today likely doesn’t create the same charm as it did back in the day.

The title track of this album can still be played anywhere — at any time — and garner a positive reaction. The shit is a classic. But, apparent hits aside, it’s B-sides like the Carl Thomas “Let’s Start Rap Over,” which is an homage to rap legends of the 80s, or the spacey “All For The Love” instrumental that genuinely carry this project.

Ending with the touching “We’ll Always Love Big Poppa,” a tribute to Biggie, the album ultimately stands up as the end of the golden era of Bad Bay Entertainment. With Ma$e’s eventual departure from the game, Biggie returning to the essence, and Puff’s solo career taking on a new life of its own — on top of The Lox’s campaign to be released from the label — shit was never really the same. The label had hits and had a more than a few new “superstars” on its ever-changing roster, but nothing felt as powerful and impactful as their original run.

Money Power Respect is a classic album. Plain and simple. Whether you’re a Young head wondering how The Lox came to be so revered, or an old head who hasn’t bumped this album since your teens, It’s worth revisiting — in fact, here it is. Press play and let it run.

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