unsigned hype

Tru Judah’s “I’m Free” Is An Eclectic Slice Of Motivation & Faith

This ain’t church, and he ain’t your preacher.

With a sole mission to spread the Holy Spirit, South Sacramento native Tru Judah is a different kind of religiously inclined artist. Prominently, as an Israelite, which many will remember as being a group referenced on Kendrick Lamar’s “Yah” — a group strongly shrouded in misconceptions — this record, I’m Free, is full of powerful imagery, motivational gems, and insight into the personal journey of a man whose faith has taken him to a state of tranquillity amid the realities of today’s mentally taxing norms.

“I used the love the money, now I love Christ,” he laments — a sentiment that perfectly encapsulates the underlying theme of this project. The LP off the rip has an almost jarring amount of sonic diversity. From in your face trappish soundbeds, to lush funky vibes, it’s a musical journey that manages to escape any sense of baseline, never quite letting you leave your guard down; in the best way possible.

Off the rip of “King Son,” he firmly plants his faith like a flag into the peak of a mountain, almost aggressively challenging the faith of others; with cursing and an immediately recognizable sense of street appeal in his pen game, it becomes clear that this isn’t your average religiously inclined affair — a point Tru himself makes clear.

“This ain’t no church y’all, fuck your preacher I’m just throwing out gems and I hope they reach you,” he raps. For those who stick with it, it becomes clear the loving (almost OG level) of life lessons he’s dropping.

There are some definite standouts we found ourselves going back to more than a few times.

“The World Don’t Love Us,” which details the dire realities of a cousin’s life in prison amid the backdrop of the general socio-economic climate brown and black Americans, as well as “Comply Or Die,” which is a stern call to stop walking as opposed to marching against the violence and oppression that African Americans experience at the hands of authoritative bodies inject a sense of social intelligence into the tracklist.

“Dear Old Me” is a super soulful record — with a sexy horn and a dope scratch sample — that sees him taking a hindsight look at the demons of his past. Demons that told him he should kill himself (among other things). The track really illuminated the enduring spirit of the ‘new him’ who overcame his environment (the violent South Sacramento of the 90s). It also touches on some of the same elements as the equally shiny “I’m Free,” where he hammers in the freedom he’s achieved from the materialistic false narrative lens through which many live lives that do little to properly benefit themselves and their communities.

A record of this magnitude is quite ambitious and has the potential to turn some people off, which is a shame. Kanye once rapped “If this takes away from my spins, which will probably take away from my end, then I hope it takes away from my sins,” on the record “Jesus Walks.” A top to bottom listen quickly reveals he’s not here for the same commercial gain you’re likely to find elsewhere. Whether or not he succeeds in waking you up to the true 12 tribes of Israel, it’s impossible not to find a few motivational tidbits worth applying to your own outlook on things.

Press play.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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unsigned hype, Video

BrYlan Kerr – “What I Want”

Today rapper  BrYlan Kerr releases his new music video for the song  “What I Want” (Death of Mumble Rap).  Known for his underground…

Today rapper  BrYlan Kerr releases his new music video for the song  “What I Want” (Death of Mumble Rap). 

Known for his underground college party series dubbed $tudio No•37 featuring live Hip-Hop acts, fashion, graffiti and painters, BrYlan Kerr is a leader of the “ART IS CURRENCY” movement that’s gotten so much attention in Atlanta amongst artists, entertainers and Hip-Hop fans.

Believing wholeheartedly that, “you can and should do What You Want!”   BrYlan Kerr unleashes the visual for  “What I Want” which he directed and edited on his own.

“I got started by being inspired by the great artists that came before me. How free they expressed themselves which gave me the confidence to continue along my day when I was young,”  BrYlan Kerr said. “I wanted to give the youth the same feeling that these artists gave me and being around all of my friends, that’s how we related to each other…through music.”

Taking charge of his career, BrYlan Kerr has hosted, performed and modeled at all 47 of his events to date with over 100K people attending his showcases in total.  Combined with hosting the  Places + Faces Boiler Room event,  BrYlan Kerr aka AiC BrY is prepared to realize his dreams, which include directing short films and movies alongside making music.

Looking forward BrYlan Kerr has another  $tudio No•37 show planned on August 24th in Atlanta, Georgia where he will be continuing his ART IS CURRENCY movement. Living his creed:
“Many are born with eyes, few have VISION.”

“I just want my fans to keep God first and be ready to inspire each other, that’s how we keep creativity growing by inspiring each other to make even more dope content!”  BrYlan Kerr told fans in a statement to the press.
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Main, New Music, unsigned hype

Jae Mansa – “Blessings” Ft. Tee Grizzley

Today, Jae Mansa debuts a hypnotic trapped out jam called “Blessings” featuring “First Day Out” rapper Tee Grizzley and UK…

Today, Jae Mansa debuts a hypnotic trapped out jam called “Blessings” featuring “First Day Out” rapper Tee Grizzley and UK rapper SL on the hook. The song finds the group perfectly riding a celestial beat while they stay on their rap game hustle.

“We’re blessed to be in the position that we in today,” says Jae Mansa. “We could be doing worse. We switched up our lifestyle and grateful we’re able to do music. Touch the people. Everything is a blessing, people out here starving. We stay humble while we doing it. Everything we drop we just hope it do better than the last. We trying to grow.”

“Blessings,”follows the release of the duo’s latest album Yung Kingz available now via their distribution deal with Roc Nation. The album has gained over 6 Million plays on Spotify alone and features the singles “Fate” and “I Swear.”

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New Music, unsigned hype

@ComptonPaysoB – “Hot Boy”

Today South Central bred rapper Payso B releases his new single “Hot Boy.” With the release of the song he…

Today South Central bred rapper Payso B releases his new single “Hot Boy.” With the release of the song he originally wrote last year, Payso B enters the “hot boy/hot girl” conversation in Los Angeles with a big feature from Lil Shacc, who was recently sentenced to 100 years in prison.

Combined with a vibrant merchandise line in which half of all proceeds will go to paying Lil Shacc’s attorney fees, Payso Bemerges from the streets of LA with an uptempo record ready for Summer.

“Hot Boy is an uptempo, LA sounding club song that I did a year or so back with my best friend Lil Shacc. He’s on the hook a lil bit and it really means a lot for me to put it out right now because they just gave him almost 100 years in jail, basically a life sentence,” Payso B said.

“Half the profit of the merch is going to his lawyer, so I really want to release that because he helped me with the song before he went to jail. It’s just real current with the hot boy and hot girl movement right now. It’s not like I’m chasing the train on the hot boy or hot girl sh*t, because I was about to put it out last Summer, but I wanted to make the march, so I wanted everyone to know that I’m one of the real hot boys in LA with the real hot boy/hot girl movement out here in LA.”

“Hot Boy” is set to be featured on Payso B’s sequel mixtape, The Plug 2, hosted by the highly influential California DJs, DJ Carisma and Dre Sinatra.

“It’s called The Plug 2, which is going to be hosted by DJ Carisma and Dre Sinatra. My last tape was hosted by them and which was The Plug 1 and I got a bout a half a million views on Soundcloud with that one. But this song is on the Plug 2 and it’s all LA uptempo sounding music that people really want from me,” Payso B said.

Known for his Platinum production work on the Finatticz track “Don’t Drop That Thun Thun,” Payso B says his new work is a return to his original sound.

“I kind of came up in the YG/DJ Mustard’s era and I really helped make that whole jerk movement sound, that’s what I was really a part of, so I’m going to give the people what they want. I’m one of the originators of that sound, so I’m gonna still hit them with that sound and I’m gonna still hit em with that real shit, but this that shit they want.”

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unsigned hype, Video

Random Cochella – “George Jefferson” Ft. Big2daboy

Today rising singer/rapper Random Cochella delivers her new single, “George Jefferson” Ft. Big2daboy. Often standing out for her eye catching…

Today rising singer/rapper Random Cochella delivers her new single, “George Jefferson” Ft. Big2daboy. Often standing out for her eye catching name that’s a combination of the words, “Random Complex Emotions,” according to Random Cochella, “Chella means emotional. I’m a very complex and an emotional person, hence random – complex – emotions, so it’s Random Cochella.”

Led by her new “George Jefferson” single, Random Cochella sings and raps about coming up just like any other rapper, but what’s different is the struggle that most people won’t understand at face value.

Despite growing up just outside of the paradise that is Honolulu, Hawaii, living on the Western part of of the island of O’ahu in the city of Waipahu aka 94 block, Random Cochella grew up under rough circumstances. Lacking support from her mother and being physically abused by her brother, “Chella” found her way out of a bad family situation when she moved to Los Angeles in pursuit of her dreams to make music.

“The new single is George Jefferson, Biggie2daboy came up in the lab out in Hawthorne and he merk’d that sh*t, he got me so stoked.” Random Cochella said. “The song is about moving on up from where we was at and we did it organically. We had talked about collabing every time we seen each other in the streets or at events. The song was produced by Track who had invited Big to come listen to my album and Big was feeling the songs on the album and he wanted to come work on the record, so we did one from scratch. From the ukulele to making the beat we were here for hours vibing and making the beat.”

Managed by her mentor and producer Track, Random Cochella made a way for herself and has since established roots in Southern California.

“I was always told by my family to ‘go sing, go sing’ and I always grew up in a family that loved music. My mom would clean the house and listen to Whitney Houston and a whole bunch of other artists.” Random Cochella said. “I met my producer and teammate Track at a modeling shoot in Hawaii and ever since we’ve been working together and clicked, making the move out to LA. I ain’t even gonna lie we were ripping and running and it was a struggle, but we got through it and it was just an exciting transition. Just feeling out LA itself and just trying to find out who we network with and how we move around was incredible.”

Looking forward, fans can expect a full length album titled Therapy from Random Cochella this Fall that is still in the works and yet to be titled.

“I’m telling you this, not one song is the same – they aren’t ready for this project. I was going through a lot of shit recently and some of it was suppressed feelings from when I was kid. My brother beat me and my mother didn’t support me. My mom’s boyfriend molested me and I had to suppress those feelings among the long list of issues I had to deal with over the course of my life regarding close friends, family and people I met along the way,” she said.

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Hannah Monds – “I Wanna Love You”

This past Friday R&B / Pop artist Hannah Monds released the visual to her new song, "I Wanna Love You."  With a sexy dance...