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The Fuel: A Conversation With Rapper Koncept

Fat Beats, aside from being the go-to new york record spot for legendary DJ’s in NYC during hip-hop’s golden age,…

Fat Beats, aside from being the go-to new york record spot for legendary DJ’s in NYC during hip-hop’s golden age, was also a congregation circle for underground emcees on the come up. In it’s last few years, though, the employees of the vinyl haven proved to be amongst its best-kept secret. The Audible Doctor, J57, Soul Khan, Koncept, DeeJay Element, E holla & DJ Goo formed the Brown Bag All-Stars, a collective that has amassed an impressive resume, both collectively and individually. As of recent, two of the members, producer J57 and Queens-bred spitter Koncept have formed a metaphorical Voltron, and doing some serious damage with their new music.

Koncept made a name for himself in the underground hip-hop trenches, but these days he’s working with hip-hop goliaths such as Ty Dolla $ign, Pharoahe Monche, Royce da 5’9” and more. With J57 on the beats, he’s preparing to drop The Fuel EP on November 20th, led off with the ultra-dope single Porcelain. I had the opportunity to chat with Kon about the project, his background in the game, his new label, and his skills on the one’s and two’s. Peep the Q&A below.



How did you get into hip-hop originally?

I grew up in Queens New York. My next-door neighbor was a graffiti artist, and when my parents used to go out, they’d have him watch me. He got me into drawing and writing graffiti, and he gave me the name Koncept when I was 7. What my parents didn’t know back then is that they would go out, and he would take me out writing with him sometimes. So my first time I ever went out writing I was like seven years old. At age 11 I got my first turntables, which I still have – and still use. You know, I always liked writing. I wrote short stories and poetry. I used to freestyle for fun. I’d have a microphone that I plugged into my mixer, and I’d freestyle for fun when I was hanging out with friends and stuff like that; but, then when I started to write raps it was like I instantly fell in love. I got hooked and stopped doing everything else.

I read before that you DJ. You don’t call yourself a DJ, but you have tables, you’ve had them for a long time, and you’re probably pretty good.

[laughs] I used to watch DMC tapes, all the Scratch DVD’s and the Beat Junkies DVD; I loved scratching, like Q-Bert and all that. It’s funny, I was in my parent’s house about a week ago, and I was looking through some old stuff and I found some old CDs and cassette tapes. I was listening to some things that I did – and I was like, “This shit is dope!” [Laughing]. I was like, “Maybe I should start scratching on my stuff some more.”

I mean, look at Lord Finesse, he almost exclusively DJ’s and produces now.

Yeah, yeah, yeah.

Do you see yourself doing something like that in the future?

No, I don’t think that I’ll ever do that. I have been thinking about doing some things — like maybe at shows in the middle of a set I’ll just sort of stop and then go behind the turntables and start scratching and cutting up records. Just do it as a surprise, you know what I mean? Because again, a lot of people don’t know about it so I think that would be something cool to add to the shows.

You could start the set like that. Be the warm-up DJ, and then you just come out, no one would expect it at all.

Yeah, exactly.

So maybe talk a little bit about Brownbag All-Stars. How did you get involved in the group?

I think it was 2007. As a DJ, I’ve always bought records at Fat Beats, since the time that I got my turntables. One day I went in there to get some records. I walked in and J-57, who used to go by J-Logic, was playing beats in the store, and there were people rapping over them.
I jumped into the cipher and started rapping. That’s how I and J met. We started talking; we exchanged phone numbers, and he sent me some beats. We became friends, and he got me the job at Fat Beats. Working at Fat Beats, there was a bunch of other employees, and it turns out that we formed our group called Brownbag All-Stars.

That’s crazy. Tell me about the new EP and the process of putting it together.

I dropped my solo album titled, “Awaken” in 2012, alongside a handful of music videos. One day, I got an email from Red Bull. They said that they found my music and wanted to bring me on as a Red Bull artist. I thought I was pretty crazy because, at that time, Red Bull was mainly in the extreme sports world. I was like, “Wow, Red Bull! That’s insane.” So I agreed, and a couple days later I got a big box of Red Bull [laughs].

They (Red Bull) hit me up and asked me if I wanted to be in this contest where they took all the people that they had as artists, and people would vote for their favorite artist – and the winner of this contest would get studio time down in LA. I ended up winning the competition. That was at the same time that J-57 and I were already talking about working on the next album where he was going to produce it all, and it was going to be all sample-free. So when we got this opportunity, we decided to be a group like a Gang Starr. You know, like Primo and Guru or like Blu and Exile. We just wanted a project where he produces the whole thing, and I do all the vocals on it. So they flew us down to LA, and we worked on the album. The album is called, “Flight” that is going to come out in 2016. We did the album, and our aim was just to make the best music of our lives. We finished the album, and the following week we were already sitting down with major labels.

It was just a big turning point for us because we knew that we had made the best music that we’ve ever made, but we didn’t know, I guess, the extent of where it could go. So we took those meetings and all that, and then we flew back to New York, and that’s when we decided to record an EP to be the precursor to the album. So we recorded “The FuelIn that period, we had some offers from major labels and decided not to go that route and do it on our own. So that’s what we’ve been building. We’ve been building Kon 57 records for basically the last year and a half, two years. Now we’re getting ready to launch on November 20th and couldn’t be more excited about it.

The Fuel: A Conversation With Rapper Koncept

What kind of propelled your choice to not go with a major label?

You know, everything that we built has been in our control, we’ve done it on our own. We worked at Fat Beats — J worked there for 5 or 6 years, I worked there for like 3 ½, 4 years – and, you know, we built Brown Bag on our own, and we built our solo stuff on our own. We’ve done our own marketing, and done our own PR and booking. Honestly, we’ve worked almost every part of this industry. We’ve worked so hard on it, that to basically hand it over to a label and not be in full control was just something that we didn’t feel would be right and worth all this work that we’ve been putting in. So we know that it’s more work, obviously doing it on our own, but in the long run, it’s better. We’re in full control, have all rights to everything, and nobody is going to be telling us how to make the music or when to put the music out.

So is it essentially a label? 

I mean, it is a label. We’re not signing any other artists or putting any other artists on; it’s just to put our stuff out. Hopefully in the future we get to a point that we’re at that we can help other artists out and put them on but for right now it’s just for our music.

What’s your take on the current music scene in New York City?

I think that the music industry now is lot stronger than it has been in recent years. I think that everything is looking good, and there are a lot of talented artists, a lot of avenues and a lot of people that are doing the right thing for it.

Who are some of the artists that you’re checking for right now?

Joey Badass, Action Bronson… As far as New York artists. And of course, you have Fetty Wap everywhere.

Yeah, he’s everywhere.[Laughing].

He’s from the East Coast, can’t hate on that from my end. I’ll be honest: I didn’t know that he was from Jersey when I first started hearing him. [Laughing]. But it’s dope that he is.

Do you have any last words at all you’d like to share with our blog? Anything else we should be looking out for from you guys?

I mean, we’re going to have the second single coming out in the next week or two, and we have the video for that. “The Fuel EP” drops November 20th and we’re excited. You can pre-order on iTunes right now. The video for “Porcelain” is out. It just broke 100,000 views, which is insane. I can’t thank everybody enough. And yeah, we’re just excited.

Pre-order The Fuel Today! You can also check our past interview with J57.

The Fuel: A Conversation With Rapper Koncept

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns

Yella Beezy Talks “Keep It In The Streets,” Dallas, Nipsey Hussle & Errol Spence Jr In New Interview

The Dallas-native has singlehandedly chronicled a resume that will be studied and attempted to be emulated for generations to come….

The Dallas-native has singlehandedly chronicled a resume that will be studied and attempted to be emulated for generations to come. Platinum singles, a-list collaborations, critically-acclaimed mixtapes, stamps from legends like Chris Brown, L.A. Reid and the late-Nipsey Hussle and all of this before even releasing a debut album. Today, the “That’s On Me” hitmaker talks about his journey to the top with correspondent Boom in a new interview for 50 Cent outlet, Thisis50.

During the interview, Yella Beezy talks Dallas’s current musical landscape, provides details on the new album, bad contracts, business outside of music, Drake, Nipsey Hussle, Errol Spence Jr, L.A. Reid and more. Baccen Beezy is currently promoting his new single, “Keep It In The Streets” as he readies a new single with Young Thug, titled, “Headloc,” scheduled for release this month.

Watch the complete interview here and stream Yella Beezy’s “Keep It In The Streets” now, available via Hitco.

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Meet Kris Jewelers: Blueface, Rae Sremmurd Jeweler

In today’s Hip Hop, jewelry is as essential as the raps. Artists have to always shine bright and what better…

In today’s Hip Hop, jewelry is as essential as the raps. Artists have to always shine bright and what better way to do that than with a never-before-seen piece of jewelry that catches everyone’s attention. This is where Mississippi jeweler, Kris Jewelers comes in. Kris is one of the hottest new jewelers in today’s Hip Hop who has become a most-sought-after industry go-to in 2019.

Unique, signature style, reliable and one-of-kind, many of today’s biggest recording artists seek out this Mississippi-native for his originality and authenticity. Its trust that Kris has earned from many of today’s biggest stars whose pieces have received rave reviews and drawn more and more artists to his southern design.

Through word-of-mouth, Kris Jewelers has accumulated a who’s who clientele which includes music’s biggest names like Jeremih, Blueface, Swae Lee, Birdman and many more. Not just music, Kris has created several priceless pieces for professional athletes in both NFL and NBA.

Meet Kris Jewelers: Blueface, Rae Sremmurd Jeweler

Meet Kris Jewelers: Blueface, Rae Sremmurd Jeweler

Meet Kris Jewelers: Blueface, Rae Sremmurd Jeweler

Kris Jewelers’ collection is available now at his Northpark Mall store in Ridgeland, Mississippi. You may also purchase custom design jewelry today online at the official Kris Jewelers website.

Follow Kris Jeweler on Instagram for daily updates on new collections and clients.

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Texas’ Lil X Is Ready To Takeover As The ‘New Kid on the Block’

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young,…

The rapper Lil X, born in El Paso, Texas, is crafting an undeniable path to the top right now. Young, rowdy, and popular, he is achieving viral attention with his new project, New Kid on the Block, and the project’s breakout hits, “Galaxy” and “Bands All Done”. On the verge of becoming a social firestorm, we sit down with the star on the rise to get familiar with who he is, where he’s from, what he’s about and what he has in store.

[AAHH]: What was it like growing up where you are from?

[Lil X]: It was fine, I got to do what I wanted. El Paso is right on the border of Mexico so there is lots of tradition and mixed culture.

Has your family been supportive of your career?

Yes my family has been supportive and I know they are trying to understand what I’m doing and one day fully learns what I’m creating and what I’m making.

If you had to choose one record for someone to listen to from you, what would it be?

Greatness, its uplifting and gives off a different feel. I personally say most people would enjoy this song.

Was “New Kid on the Block” your debut project or can new fans find more of your catalog elsewhere?

It was mostly my debut project but im going to be releasing more music soon.

Can you describe the creative process behind “New Kid on the Block”?

Well I sat down in my room and I played the beat and found were the words would fit and then created the correct melody and bam I took out each song one by one.

What are the singles from your latest project?

Galaxy, Pouri’n, and Bands All Done.

Any notable producers you are working with or want to work with?

I think Reazy Renegade is a great producer I work with. I would like to work with Molly Raw and Muder Beats in the future.

Any big-name features in the vault that we could expect anytime soon?

I have a couple of people that I’m talking with but I don’t want to give them up yet.

You’re only 16 so we wanted to ask you a random question. Can you name 5 Lil Wayne records? If so what are your favorite 5?

Yes I’m going to go with How to love, A Milli, Mona Lisa, 6 Foot 7 Foot, and Lollipop.

If you could choose 3 people to be on your next project who would it be?

I would probably go with Tavis Scott, Lil Skies, and Lil Uzi Vert.

Any label attention or calls right now?

I have a lot of different things happening and I’m looking for my best options before I sign to anything.

For more on Lil X, follow the rising star on Instagram.

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Meet Yun Gunna: The Viral Robin Hood Taking Over Instagram

There is a viral video spreading like wildfire across Instagram right now. In the video, an unknown person pulls up…

There is a viral video spreading like wildfire across Instagram right now. In the video, an unknown person pulls up to a school an proceeds to throw out stacks of cash to a crowd of children. As the blue faces fly out, the car is instantly surrounded by screaming kids. Like Robin Hood, the mysterious figure is giving back to the children similar to the legendary story tales.

In real-time, the gesture went viral, through word of mouth, and was later posted by the Instagram account belonging to Yun Gunna of Inland Empire. Real money, real kids, who also kept the money, led to thousands of intrigued Instagram users following the account.

Shown below, the now-infamous post from the artist’s point-of-view and the fan’s point-of-view.


To date, the video has gone viral, accumulating over 19,000 views and growing. Kids all over the world have commented on the video with various statements, including, requests to come to their schools.

Who is Yun Gunna? A Riverside-based rapper who created a buzzworthy sound with riot-starting rhymes, practical joking antics and energetic persona. A magnetic personality, Yun Gunna is quickly becoming one of the hottest new artists on the West Coast. Gunna’s biggest track to-date is the Black Mayo-produced, “Mean to Me” off his 2018 effort, Yun Glow Up.

On breakout tracks like “Check” and “Push Start”, Yun Gunna shows us a side of West Coast Hip Hop that has yet to be seen in reckless fun, high-energy, talented rhymes and his following displays the infectious impact he has on his Inland Empire surroundings. Stream the commercial hits now, and run through his complete catalog today via Soundcloud.

Music aside, if you are looking to just follow Yun Gunna and his viral antics on Instagram, simply click here. Kids, feel free to leave a comment of your school and see if Yun Gunna will surprise you with a pull up.

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