unsigned hype, Video

@StreetLord_Rook – “UGH”

Today Street Lord Rook delivers his new music video for the song “UGH.” Having survived a bid behind bars as…

Today Street Lord Rook delivers his new music video for the song “UGH.” Having survived a bid behind bars as a member to one of Detroit’s most notorious underground empires, the Street Lords are what Detroit rappers of this generation acknowledge in their raps as the founders of Detroit’s well known underground rap scene.
From customized diamond and platinum detailed Cartier shades to full outfits in designer gear, the Detroit rap scene was molded in part by the Street Lords are the most known underground rap group in Detroit.who displayed an unprecedented amount of wealth for street rappers in the 90’s and 2000’s.

“You know the grind on getting on radio here is an uphill battle, but our Detroit scene is poppin now with Big Sean, Sada Baby, Tee Grizzley and others. Really streaming and strip clubs, that’s where the real Detroit rappers can be heard.” StreetLord Rook said. “The StreetLords to this day are the most known underground rap group out of Detroit, period. The records came out 20 years ago and they still goin up today in the club. We was making millions of dollars in the streets and living like rap stars and doing all the shit rappers were doing and it was real and so people respected it. The sound you hear with Sean and Grizzley and SadaBaby, they got the StreetLord feel to it and they show us love, but you can hear the influence in their music. We kinda set the trend and they keeping it going”

Often times when you are dealing with a rapper that is this closely tied to the streets, unfortunately a different kind of message is sent to the youth. But StreetLord Rook brings an infectious sound to fans with “UGH”, with a visual that everyone can relate to regardless of being young or old. As depicted in the short acting scenes that lead into the song,StreetLord Rook has a different message for the youth.

“I don’t want to say I’m OG like I’m old, but all the young kids today doing videos where they in front of liquor stores, where they got some drugs and guns and if you really lived that life, thats some shit you kinda don’t want to be doing,” StreetLord Rook explained. “So I wanted to bring a side to the game where, like let’s make this a little more entertaining. Because it’s real. I’m tired of the extra niggas and I’m tired of the extra hoes and I’m just sick of all the extra shit, where its like UGH, just like the song. So we just pushing people in it to where we can get our point across.”

Featured on his album Life After the Feds, StreetLord Rook touches on a wide range of sounds as he hopes to give Rap fans something authentic and real.

“This gonna teach you how to make money and how to make it out of the hood to live a good life,” StreetLord Rook said. “I just try to be real and I think that’s what music lacks. Selling all these kids false hopes and dreams, running off on the plug and doing all these drugs and stuff. It ends up hurting people long term and affecting families. You run off on the plug, you’ll mess around and get killed. You do all that lean and percs and drugs and you gonna be some junior junkies four, five years down the road because they got an opiate addiction. It sounds cool when the rappers say it, but it’s really some bullshit. Like where I come from when you get money you don’t do drugs, that’s crack head shit if you do that.”

If you are looking for ransom I can tell you I don't have money, but what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a nightmare for people like you.
Related Articles
New Music, unsigned hype

Skinny Million$ – ‘Kelly Sl8er’ [ALBUM STREAM]

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8er. The project is Skinny Million$ third release overall and his…

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8erThe project is Skinny Millionthird release overall and his debut effort with Los Angeles based record label, VerySpecial Music. 

Skinny Million$ grew up in a musical family and always knew that rap music was his path to realizing his life’s goals.  Inspired by watching his older brother get a record deal, while also participating in choir and other musical outlets as a youth, Skinny began to write his first raps around the age of 8 years old. The Kelly Sl8er project is a culmination of his life since then and looking forward with his Valley Waves movement .

“This Kelly Sl8er project is a project that’s been accumulating my whole life. Even though this is my 3rd project that’s how I feel. It’s fully produced by Mitchell Dolphin and I believe it shows my growth. It’s about being my own style and it’s about me being the best at what I do. Kelly Slater is the best at what he does, he’s the Tony Hawk of surfing. My shit is water based too, with the Valley Waves we’ve been pushing,” Skinny Million$ explained. “From my section I feel like I’m the best at what I do. Me and Mitchell have been working for a few years on this sound. It sounds like the end of Summer vibes and it’s all about flexing on everything that’s not you. It’s about having a good time and being your own person at the end of the day.”

Growing up just 30 minutes from Los Angeles city limits, Skinny Millionwas bred in Pacoima in the eastern part of the San Fernando Valley where skating, graffiti and street culture are paramount. Rather than growing up around the stereotypical Valley teens fixated on the malls and a preppy lifestyleSkinny Milliongrew up experiencing a wide range of cultures, which ultimately influenced his music. 

“A big part of my story or struggle is being an artist from the Valley because we are in LA County, but people from LA city, treat us like we’re outsiders.  Like, ‘Oh you not from LA.’ Which is true because we are like 30 minutes away, but we’re in the same area,” Skinny Millionexplained..  “So I created the Valley Wave to show people how we get it out here. No matter what – we can do what we want. We don’t have to sound like LA, but we are still a part of this shit because we in the city, we part of this shit. I’m from Pacoima, East Valley, it don’t look like Porter Ranch, Woodland Hills, Northridge, but they still call it the Valley.  On my side its more skate culture, tagging, street culture. That’s why I’m cool with all the Hispanics and Cholos and all that. I really want to show the culture of the Valley in my videos and how you can be one nigga and just soak up game from so many different cultures. There’s so much to do out here, you just have to tap in.”

Led by his music video for the track “Hol’ Up Wait” Skinny and VerySpecial Music have made a push this Summer that will not only put Skinny Millionon the map on the LA scene, but as a whole the project Kelly Sl8er puts a stamp on a new era of “Valley” culture by bringing awareness to the reality of living in all parts of the San Fernando Valley. 

Hol Up Wait came out very crispy and it had all my niggas in it. Nine times out of ten it’s hard to get all of your niggas together in one spot and we actually did it. That shit came out very crispy and it really set the tone for me really putting my foot out there for the Valley in the industry. Im basically letting people know I’m fucking with Very Special Music Group. That was our first really big release so that video is a big deal for me.

Going forward, On August 16th Skinny Millionwill be hosting an album release party at the Hall of Fame clothing store on Fairfax in Los Angeles.

 

Continue Reading
unsigned hype

Brooklyn Rapper Illanoiz Drops ‘Caina’ Visual

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the…

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the buzz of his November (2018) single “Down” with his latest banger, “Caina,” produced by 314 Corey.

 
The song was given a video treatment by High Life Media — and builds upon his reputation for intricate storytelling. “‘Caina’ is about the person who’s willing to risk it all for a dream of making it out of poverty to indulge in the luxuries of the upper echelon,” Illanoiz says of the track.

Illanoiz’s “Caina” is available on all streaming services — full-length LP coming soon.

Continue Reading
More in unsigned hype, Video
Snow Tha Product Cypher 7 (@SnowThaProduct)

Snow Tha Product has been enjoying a stellar year thus far after completing the successful first leg of her Goin...

Close