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Whateva Man: An Interview With SoShy

There’s something to be said for truly creative souls. You know, the ones who never stop thinking, never stop creating,…

There’s something to be said for truly creative souls. You know, the ones who never stop thinking, never stop creating, and who’s passion can never actually be extinguished. In this business, there are artists in it for the money and fame, and others who would do what they do, no matter what – because it’s not what they do, but who they are. France-born and LA-based singer/songwriter SoShy is one such creative. Over the course of a phone interview I recently conducted with her, I could feel the passion in her voice.

If you’re not familiar with her work, please know that she’s by no means a new jack in this industry. She initially signed a deal with Sony music around a decade ago, which mainly developed her songwriting skills – and helped to break her in as a professional artist. After moving to LA (from NYC), she signed a deal with Universal, and more specifically, with Timbaland. Her deal was meant to be not only for her solo work but also for her to work with Timbo and Universal to craft material for other artists. She officially introduced to the world on the track Morning After Dark, which appeared on Tim’s Shock Value 2 album.

She’s since dropped her solo project, Crack The Code on a Montreal – Canada – based label, and made waves with the singles City Of Angels, and Whateva Man featuring Novel. In the midst of continuing to work with other artists on the writing side, and feverishly recording material for her upcoming album dropping in the New Year, she took some time out to talk with us here at AAHIPHOP. We chatted about everything from unreleased material with Mark Ronson, working with AZ, and more. Check out the interview below.


Do you find it difficult to balance working with other artists, while still working on your music?

No, I don’t actually. Because one feeds the other. It took a while for me to find the dynamic in my writing. It’s about making sure that I don’t confuse both but, rather, keep them connected somehow so that whatever I can’t do for myself – because I need to keep my sound together – I can give to others.

Do you find it kind of liberating in a sense, doing it for other people? Like, you can go places you wouldn’t necessarily go with your name or brand attached to it…

That’s true. I think that it allows me to express myself in a way I couldn’t do with my own thing. It’s selfishly generous because in a way it feeds me – I kind of need to be needed. As an artist, if I’m true to myself, I need people to need me. I need to feel useful as an artist, as a vessel. At the same time, I just need to share things with others because I’m someone that’s going to die one day, and just want to make sure I can water certain seeds. Some of those seeds will serve certain artists, their journeys, and their situations. It’s very gratifying to do that, and yes, it’s therapeutic and liberating in a way.

Have you ever had a weird experience where you were working on something for someone else, and became overly attached to it?

It’s incredibly funny that you’re asking me this question because this just happened. This is so weird right now; this is mystical. So, yes, I was working on an artist. I’m not going to say her name. I didn’t end up working for her because of a geographic reason. I was not able to make it to Portugal (she’s a local artist out there). I was asked to write a couple songs and see where it goes. There was one song that I wrote, and I was really in the middle of my own thing. So that was recent, let’s say a couple of months ago. This song that I wrote, honestly, I realized instantly that it was just too personal. Again, I’m not going to say too good; you know what I mean? Because yeah, I write for others what I would write for myself. It had the same energy and the same soul. But I was speaking from such a personal and very subjective standpoint that I was like, this thing is too much of my baby for me to let it go – and the artist agreed. It will probably end up on my new album.

When you write for other people, do you often write from a personal place or do you just get to know them a bit and write something tailored for them?

The thing is, I didn’t get the chance this time to get to know the artist. It was a very cold order if you see what I mean. There was no human connection or interaction between the artist and me, because I think if that had happened, I would’ve probably really nailed it for the artist. I would’ve put myself in her shoes, and it didn’t happen like that. So I think that’s why I had more distance. Usually, I do need to interact with an artist.

How did you connect with AZ?

I connected with AZ through Baby Paul (Paul Hendrix ). He’s a producer who was involved in classic records by Nas, Smiff-and-Wessun, AZ and more. He was also an original member of the Beatminerz. So, I connected with them not because of AZ, but because of wanting to work together over Instagram. He hit me up. I didn’t know him personally – he just said, we should just work together. It wasn’t really for my project, just in general. We did some tracks, and one of them was Back To Myself. I didn’t know where it was going to go. I had no idea. And so, he said, “I want it to sound kind of like this song.” He gave me a reference, whatever. I said, “say no more.” I took a couple days. I wrote the hook. The whole thing was really about coming back. It’s a redemption song but in a street way. When AZ heard it, he jumped on it.

That’s beautiful. This is probably really hard but who have been your favorite artists that you’ve worked with?

That I’ve worked with? Here’s a few:

Mark Ronson was one of the people that I looked up to for a very long time. He wasn’t as big at the time. We’re talking 2003. We did a few songs that we never released. They were amazing songs, and I think that at the time… but at that time, it wasn’t where we wanted to go. I know Mark felt where I was going to go as an artist. There was just a clash between the label and what we wanted to do in the lab with Mark. However, it was an amazing experience. We met in London a year after and we still keep in touch. We talked about making a record together. I wanted to have him for my album.

John Legend was a great experience. I wrote a song back when I was at Sony called Without You. It was supposed to be just for me. I was at epic and John was at Columbia at the time – he still is. He heard that, and he wanted to jump on the song. So we met in London, and we recorded – it was very flattering. I mean, it was an honor for me to have him. We’ve been very good friends since then. Estelle, too. Back in London I had the opportunity to work on her project.

I mean obviously Timbaland. You know, I can’t forget about him because he is a big influence. I grew up on his records. I grew up on Aaliyah, I grew up on Magoo and him, and Missy – and for me to be a part of that even for a couple years is a blessing for me. I aspire to be a producer too at some point; I’m working on it. Being able to be in the studio and watching him at work was humbling to me.

I love that you said Magoo, because no one ever says Magoo. He is the dopest; I don’t care what they…

I don’t care what they say, dude. First of all, I will always stand for the underdog, number one, because I always feel like I’m one, too. But number two, I think he’s a dope rapper. He’s been very, very misunderstood. I think he’s dope. I don’t care what people say, he’s corny, he’s weird. I think he’s amazing. Whatever they did together, it worked.

Every time. Everything they did was on point.

Exactly, so underrated. I never leave him out. I don’t know who else, I mean there’s so many – just working with AZ. AZ is a legend; you know what I’m saying? AZ is not lazy. He’s a hardworking guy. He’s one of those underrated artists. I’m telling you, his comeback, his book he just released, and the Doe Or Die anniversary album… He’s back in a major way. It’s dope to have worked with him.

I also have to talk about Novel. Novel is a producer; he produced for Alicia Keys, Leona Lewis, and more. We’re talking big songs. He’s an amazing, rapper, singer. He produced a couple records of mine, including the song Whateva Man. He’s one of the people that mentored me and helped me understand music in different ways. I’m very blessed to know him. It’s humbling to be recognized and acknowledged. I probably forgot people because … I’ve had a chance to work with a lot of amazing artists, so yeah.

What do you want people to take away from your music? What do you want people that don’t know about you to know about you?

I don’t know if there’s anything I want them to know about me except for the fact that I’m truly genuine with what I do. Every time I’m going to release a song, it’s going to be extremely real to me and also true to the reality and the world I live in. I wouldn’t call myself a conscious artist, but I’m a conscious person. Meaning, when I write something, it has to be conscious. We cannot just talk about flowers and rainbows. At the same time, I completely don’t commend all the gangster rap and any gangster shit that’s going on. Whether it’s in hip-hop, rock or anything. I just want to heal people. I want them to feel better about themselves. I want to empower them. I’m trying to be a vessel here. I don’t want people to watch me shine. I’m trying to bring some light and bring some truth, and honestly, that’s the only thing that I want people to say about me.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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Cameron Airborne – “No Cuffing ” ft. Jackboy

Today South Florida artist Cameron Airborne, drops the music video for his song “No Cuffin” featuring buzzing rapper Jackboy. In the Andrew Colton directed music video,…

Today South Florida artist Cameron Airborne, drops the music video for his song “No Cuffin” featuring buzzing rapper Jackboy. In the Andrew Colton directed music video, listeners get a hazy and psychedelic visual to go along with Cameron Airborne‘s catchy Summer bop. 

“The beat was a collaborative track with K.E. on the Track. He laced up the beat and I got Jackboy on there for the hook too. It’s just real catchy, we shot the video for the track and it just a had kind of club or pop vibe to it. It’s definitely a Summer song and its very upbeat and kind of fast paced, it def keeps the head nodding.”

Combing elements of guitar and singing, Cameron Airborne has found a lane doing his own thing combining it all with rap after performing in a band early on in his career.

“I play guitar because I had played in a band before and I ended up rapping. It gave me stage experience and the drive to want to do my own thing.” Cameron Airborne explained.  “I branched out and started doing my own music and I always wrote my own poetry so transitioning to rapping was natural. I can make trap music, I can make pop catchy sounding music and I can make real lyrical stuff too.  When I put out a projects I try to put out a little something for everyone to take something away from the project.”

Although most of the world has been shut down over the past few months with COVID-19, Cameron Airborne remains busy producing instrumentals and gearing up for his own studio where he will be able to record artists there. 

“Im just on the independent grind, I’m opening up my own studio and that way I can make money, just recording and doing sessions,” Cameron Airborne explained.   “I’ve been producing my own instrumentals and so I have a lot of music lined up and some big features tucked away for the right time to present them.”

 

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Dallas Rapper Fat Yunginn Signs with Cash Money Records

Recently Dallas, Texas rapper Fat Yunginn and Cash Money Records are happy to announce the Pleasant Grove rapper’s signing to their iconic rap label. Pictured above with Birdman and Ronald “Slim” Williams, this young upstart…

Recently Dallas, Texas rapper Fat Yunginn and Cash Money Records are happy to announce the Pleasant Grove rapper’s signing to their iconic rap label. Pictured above with Birdman and Ronald Slim” Williams, this young upstart has officially inked a deal with one of the most iconic Hip-Hop/Rap labels in the history of music. 

First getting notoriety for his song “Sack Up” in 2016, Fat Yunginn says he always wanted to sign with Cash Money Records and that it’s a “perfect match.”

“I grew up off Cash Money, I grew up listening to them. I ain’t gonna lie I always wanted to be on Cash Money and I always wanted to sign with them. I don’t really go off what other people say or what they do and say about Cash Money. Birdman came up talking about he was the #1 Stunna and if you listen to my flow you can hear my ooh flow fits with this brand. Sack Season / Cash Money Records. It’s a perfect match.”

Raised in Dallas’ Pleasant Grove, Fat Yunginn drew inspiration from his father’s passing and from there began to take off on the strip club scene in Dallas. 

“I’m from Dallas Texas, from a hood out there called Pleasant Grove. I started doing music once my Pops passed away and I just took to music and it was just going up from there. Once I dropped Sack Up it went crazy in the strip clubs and so after that I started taking it more seriously. One night I went in the strip club and tipped a couple of females and this big DJ in Dallas named DJ Hit That began spinning it.  It took off from there and I did my first paid show off that song,” Fat Yunginn said.   “As far as Dallas and the surrounding areas I was able to perform Sack Up out there and I was able to build up my brand. We’re called Sack Season Ent, but we call ourselves Sack Babies. Anything that has to do with a sack of money we about that. Thats basically how they know me around here.”

Going forward Fat Younginn is preparing for the release of his next single called, “Show My Ass” featuring fellow Dallas rapper Yella Beezy.

“I got another song called Show My Ass thats another club banger with Yella Beezy and we gonna release that one through Cash Money. I got the visual for my next track, it’s just to get my sound out there a little more and my ooh flow. Its my ad lib you can hear in a lot of my songs. Then I have another with Rylo Rodriguez and another one with Euro Gotti. I got a lot of unreleased music I can’t wait for the fans to hear it,” he added.  “I can get in there and start from scratch, the ooo flow, I have fun in the studio. When I came up with the ooh flow I was just playing around people have just been gravitating towards it.”

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Gabby and Madi Re-Imagine Classic with “Swing My Way”

This week  Gabby and Madi serves up their rendition of K.P. and Envyi’s classic hit “Swing My Way”, with a…

This week  Gabby and Madi serves up their rendition of K.P. and Envyi’s classic hit “Swing My Way”, with a 2020 spin by producer justdoitBRISK. The teen duo have been blazing new trails with young audiences, delivering single after single in recent months. Check out their latest, “Swing My Way” here.

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Ill NyQuil Teams Up With 10cellphones For “Night”

Ohio’s Ill NyQuil collaborates with 10cellphones to show the world what it looks like when Ohio and North Carolina come…

Ohio’s Ill NyQuil collaborates with 10cellphones to show the world what it looks like when Ohio and North Carolina come together in their latest single “Night.” Catering to the vibe enthusiasts, “Night” is available on all platforms.

 

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