More than perhaps anyone else this decade, Rico Love has been one of R&B’s go-to-men when it comes to making hits. Some of his most prominent plays have come courtesy of his songwriting and producing. Love penned tracks for Beyoncé, Usher, Chris Brown, Kelly Rowland, Trey Songz, Jamie Foxx – in essence, all of the notable R&B singers since the early 2000’s – and even had a few of them hit number one on the Billboard charts.
Love has racked up a career’s worth of accomplishments, and now, the Grammy award-winning artist is venturing to reach his “ultimate goal” of paving the way for emerging talents through Rico Love Presents series. The first installment features the new visual “Do Good” by Dallas singer, TXS (pronounced “Texas”). The song was written by Rico Love and co-produced by Danja.
“When I found TXS, I literally named her TXS, and I said, ‘You know what? We got to come up with something dope that’s authentic, real and defining.’ I wrote the treatment for the video [and] came up with the visual concepts,” Love said in Vibe Magazine.
“The identity behind that record is me painting a picture of who I believe the artist TXS is. I build on her energy and try to create an ascetic, an ambiance, a scene, a plot. All of those things that makes for an incredible artist. I look at an artist, I study them. And then I say this is how I would interpret them,” he explains. “So, the meaning and intention behind “Do Good” is just the attitude of a woman who says, “I’m sick of going back and forth. You know what, I hope you do good. I’m done, live your life, [just] do good.”
The visual captures the theme of a woman’s breaking point in an unhealthy relationship. It brings into existence how women feel when their mentally done with a guy, but physically still dealing with him. TXS shows purity and being free from what caused her stressed in the video.
Check out TXS’ “Do Good” video below.