Reviews, unsigned hype

Marcoof500 – “Marco The Merchant” #Review

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the…

From the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the word — the Virginia upstart has been feeding his extremely loyal cult following with a steady slew of releases. Since that initial warning shot, he dropped the 4-song Kitchen Chronicles EP, which featured (among other things) the song “10 O’Glock” — a record he’s chosen to make the cut for his latest LP, Marco The Merchant.

The nine-song affair is an exciting blend of stylistic elements with varying degrees of commercial viability and earworm appeal. “10 O’Glock” for example has this vintage No Limit appeal to it sonically, that grow on you with Marco’s bars and loud, but noteworthy adlibs like “fuck Trippie Redd,” or the “Left-right uppercut that ends the song off.”3

While he uses a familiar formula on a number of the songs — that still manage to work — like the piano-driven “500k,” it’s when he puts his marketability on display that you get a full spectrum of his vision. “Pesos” is a definite standout, with an instrumental that sounds ripe for a YG feature. It’s one of the sole records that you could easily hear at the club, or within a mix show format, with its repetitive chorus that you’ll find yourself singing throughout your daily moves.

Another surprisingly flame emoji record is “Designer,” which we found ourselves returning to throughout the past week. Over the blown out bass of the lo-fi banger, he finds his footing and keeps the flow steady, with a razor-sharp barrage of bars that is perfectly encased by the soundscape.

With his label 500entertainmentllc and a track record of having toured as far as Japan, he’s clearly defined his lane and is keeping his overall aesthetic on the right track. Even when his material works harder to merely fit in with the wave, it manages to swim with the best of them — but when he’s hot, he’s hot. His journey is exciting to witness, and by intertwining it into his music, he’s giving his music not just a personal touch, but an inspirational gloss for a generation of new listeners and artists looking to see who ultimately floats to the top.

Whether it’s on some smooth Valee-esque vibes, or if it’s on some darker street fare like “Will They?” there’s a sense of authenticity that shines through. Marcoof500 is that dude!

Take Marco The Merchant for a spin, below.

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unsigned hype

Absolute Doubt Drops Cat Soup Produced “Pack” Single

Bubbling up and coming artist Absolute Doubt links up with producer Cat Soup for the new single “Pack.” The melodic…

Bubbling up and coming artist Absolute Doubt links up with producer Cat Soup for the new single “Pack.” The melodic vibe forces your head to nod from start to finish — something we’re coming to expect from him.

His EP When Nightmares Become Dreams features a number of collaborators, such as Lucki, Jay Storm, and Downtime. His latest release, the six-track Fucked Up At Midnight, dropped August 11 — and is the warm-up to a mixtape scheduled to be released later this year.

For now, stream Absolute Doubt’s “Pack.”

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unsigned hype, Video

Bishop The Overseer – “Rap Kulture”

Through his lyricism, as contained within his new commercially recorded release, “Rap Kulture “, this Missouri, USA born Master of…

Through his lyricism, as contained within his new commercially recorded release, Rap Kulture, this Missouri, USA born Master of Ceremony (MC), Bishop The Overseer, sensationalizes his duality of citizenship with the chorus line “Nigeria is in the building so its bound to hit.”

This single follows his previous hit single “Runnin Back”, which was featured on BBC Music by DJ Semtex on his show “5 Tracks You Need To Know.” The son of a Nigerian born Father, and a American born Mother, Bishop unequivocally embraces his duality roots to Nigeria through his collaboration with the Lagos based Silverbird Communications media outlet. Bishop performs his newly written and composed theme song “Rap Kulture” for the Lagos, Nigeria based commercial radio station 93.7 Rhythm FM, which is owned and operated by Silverbird.

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New Music, unsigned hype

Skinny Million$ – ‘Kelly Sl8er’ [ALBUM STREAM]

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8er. The project is Skinny Million$ third release overall and his…

This past Friday San Fernando Valley rapper Skinny Million$ released his album dubbed, Kelly Sl8erThe project is Skinny Millionthird release overall and his debut effort with Los Angeles based record label, VerySpecial Music. 

Skinny Million$ grew up in a musical family and always knew that rap music was his path to realizing his life’s goals.  Inspired by watching his older brother get a record deal, while also participating in choir and other musical outlets as a youth, Skinny began to write his first raps around the age of 8 years old. The Kelly Sl8er project is a culmination of his life since then and looking forward with his Valley Waves movement .

“This Kelly Sl8er project is a project that’s been accumulating my whole life. Even though this is my 3rd project that’s how I feel. It’s fully produced by Mitchell Dolphin and I believe it shows my growth. It’s about being my own style and it’s about me being the best at what I do. Kelly Slater is the best at what he does, he’s the Tony Hawk of surfing. My shit is water based too, with the Valley Waves we’ve been pushing,” Skinny Million$ explained. “From my section I feel like I’m the best at what I do. Me and Mitchell have been working for a few years on this sound. It sounds like the end of Summer vibes and it’s all about flexing on everything that’s not you. It’s about having a good time and being your own person at the end of the day.”

Growing up just 30 minutes from Los Angeles city limits, Skinny Millionwas bred in Pacoima in the eastern part of the San Fernando Valley where skating, graffiti and street culture are paramount. Rather than growing up around the stereotypical Valley teens fixated on the malls and a preppy lifestyleSkinny Milliongrew up experiencing a wide range of cultures, which ultimately influenced his music. 

“A big part of my story or struggle is being an artist from the Valley because we are in LA County, but people from LA city, treat us like we’re outsiders.  Like, ‘Oh you not from LA.’ Which is true because we are like 30 minutes away, but we’re in the same area,” Skinny Millionexplained..  “So I created the Valley Wave to show people how we get it out here. No matter what – we can do what we want. We don’t have to sound like LA, but we are still a part of this shit because we in the city, we part of this shit. I’m from Pacoima, East Valley, it don’t look like Porter Ranch, Woodland Hills, Northridge, but they still call it the Valley.  On my side its more skate culture, tagging, street culture. That’s why I’m cool with all the Hispanics and Cholos and all that. I really want to show the culture of the Valley in my videos and how you can be one nigga and just soak up game from so many different cultures. There’s so much to do out here, you just have to tap in.”

Led by his music video for the track “Hol’ Up Wait” Skinny and VerySpecial Music have made a push this Summer that will not only put Skinny Millionon the map on the LA scene, but as a whole the project Kelly Sl8er puts a stamp on a new era of “Valley” culture by bringing awareness to the reality of living in all parts of the San Fernando Valley. 

Hol Up Wait came out very crispy and it had all my niggas in it. Nine times out of ten it’s hard to get all of your niggas together in one spot and we actually did it. That shit came out very crispy and it really set the tone for me really putting my foot out there for the Valley in the industry. Im basically letting people know I’m fucking with Very Special Music Group. That was our first really big release so that video is a big deal for me.

Going forward, On August 16th Skinny Millionwill be hosting an album release party at the Hall of Fame clothing store on Fairfax in Los Angeles.

 

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unsigned hype

Brooklyn Rapper Illanoiz Drops ‘Caina’ Visual

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the…

New York City MC Illanoiz — a vet on the regional battle scene — is continuing to build on the buzz of his November (2018) single “Down” with his latest banger, “Caina,” produced by 314 Corey.

 
The song was given a video treatment by High Life Media — and builds upon his reputation for intricate storytelling. “‘Caina’ is about the person who’s willing to risk it all for a dream of making it out of poverty to indulge in the luxuries of the upper echelon,” Illanoiz says of the track.

Illanoiz’s “Caina” is available on all streaming services — full-length LP coming soon.

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Katiah One – “A Whole Lotta Water Works” EP

Upper West Side (New York City) rapper Katiah One is still reveling in his debut EP A Whole Lotta Water...

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