Reviews, unsigned hype

Marcoof500 – “Marco The Merchant” #Review

[dropcap]F[/dropcap]rom the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the…

[dropcap]F[/dropcap]rom the onset of his debut project, 2018’s The Travels Of Marco, Marcoof500 — an entrepreneur in every sense of the word — the Virginia upstart has been feeding his extremely loyal cult following with a steady slew of releases. Since that initial warning shot, he dropped the 4-song Kitchen Chronicles EP, which featured (among other things) the song “10 O’Glock” — a record he’s chosen to make the cut for his latest LP, Marco The Merchant.

The nine-song affair is an exciting blend of stylistic elements with varying degrees of commercial viability and earworm appeal. “10 O’Glock” for example has this vintage No Limit appeal to it sonically, that grow on you with Marco’s bars and loud, but noteworthy adlibs like “fuck Trippie Redd,” or the “Left-right uppercut that ends the song off.”3

While he uses a familiar formula on a number of the songs — that still manage to work — like the piano-driven “500k,” it’s when he puts his marketability on display that you get a full spectrum of his vision. “Pesos” is a definite standout, with an instrumental that sounds ripe for a YG feature. It’s one of the sole records that you could easily hear at the club, or within a mix show format, with its repetitive chorus that you’ll find yourself singing throughout your daily moves.

Another surprisingly flame emoji record is “Designer,” which we found ourselves returning to throughout the past week. Over the blown out bass of the lo-fi banger, he finds his footing and keeps the flow steady, with a razor-sharp barrage of bars that is perfectly encased by the soundscape.

With his label 500entertainmentllc and a track record of having toured as far as Japan, he’s clearly defined his lane and is keeping his overall aesthetic on the right track. Even when his material works harder to merely fit in with the wave, it manages to swim with the best of them — but when he’s hot, he’s hot. His journey is exciting to witness, and by intertwining it into his music, he’s giving his music not just a personal touch, but an inspirational gloss for a generation of new listeners and artists looking to see who ultimately floats to the top.

Whether it’s on some smooth Valee-esque vibes, or if it’s on some darker street fare like “Will They?” there’s a sense of authenticity that shines through. Marcoof500 is that dude!

Take Marco The Merchant for a spin, below.

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New Music, unsigned hype

MGM MIKE MIKE – Stupid Genius

Recently Gulf coast rapper MGM MIKE MIKE dropped his project, Stupid Genius.  Emerging from a wide open Hip-Hop scene rapper, MGM MIKE MIKE has broken through…

Recently Gulf coast rapper MGM MIKE MIKE dropped his project, Stupid Genius. 

Emerging from a wide open Hip-Hop scene rapper, MGM MIKE MIKE has broken through with a new take on what’s going on in the world today .

Having made appearances on Shade45 via Kay-Slay and the Mississippi Gulf Coast Radio – 94.5, MGM MIKE MIKE is prepping for interviews to take things to the next level. 

With his family being from Baton Rouge, Louisiana and the Mississippi area, MGM MIKE MIKE has roots in the South that run as deep as his music.

“I spent the majority of my life in Mississippi which is different because of racism and just being at the bottom of nearly every statistical category such as education, obesity, teenage pregnancy, wages, etc. So anyone who makes it out, I feel like owes back to tell their story to help the up and coming youngsters make it out,” MGM MIKE MIKE said. “My brother set me up with a producer named Heartbeatz, out of Hattiesburg during a time that I was put in the middle of some BS. And I made my first song called Takeover, I created No Sleep Gang (NSG) And the rest is history!” 

Inspired by the late Nipsey Hussle, MGM MIKE MIKE maintains a constant connection to the streets. 

“I used the oxymoron just, based on who I am, for example, Malcom X is a stupid genius. Genius in so many ways. Speaking. Leading. Inspiring. But then the same person still put himself in a situation that allowed people to kill him.  Nipsey Hussle is another example,” he said. “NinoBrown305 gives his reality of the streets on two different songs on the project.

Combining the efforts of different producers like Heartbeatz, First Class Rossy, C-Sick, Richie Hardo, NFL Bigg Boy, Burns Beats and more, MGM MIKE MIKE says this is, “timeless music.” Combined with the efforts and work of well known manager and music businessman Smit BDM CEO, MGM MIK MIKE is creating timeless music that will reach the masses. 

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unsigned hype, Video

K’Coneil – “Quarantine and Chill”

Today rising Reggae and Dancehall artist, K‘Coneil releases his new single, “Quarantine and Chill.” As the world remains on shutdown…

Today rising Reggae and Dancehall artist, K‘Coneil releases his new single, “Quarantine and Chill.”

As the world remains on shutdown with concert venues and clubs across the world closed, artists like K‘Coneil have retreated to their homes to create.

Emerging with his aptly titled song, “Quarantine and Chill,” this Jamaican born artist has a hit on his hands and the world is responding via social media. As part of the promotion for the song, K‘Coneil got his fans involved making sure everyone followed social distancing guidelines for the Edwin Escobar Films edited visual.

“The single is called Quarantine and Chill is about being stuck at home with your girl and enjoying each others company physically and mentally. The video captures an array of beautiful females dancing and enjoying themselves while being quarantined, so it’s just one of those song so many people can relate to,” K‘Coneil said. “The song is produced by a few of my friends Keyz and Crooks and I wrote the song myself based on personal experiences living through COVID-19.”

Raised in a small town in the Parish of St. James, K‘Coneil grew up only four miles from Montego Bay in what he calls a “small poverty ridden area of Jamaica.”

“Back home the music is all about Dancehall, Reggae and Gospel. There’s lots of young talented singers aiming to be a big star one day just like myself, but I’m from a singing family so I have been in music since birth. When I started recording in 2010 I fell in love with making music and it’s been a journey since,” K‘Coneil said.

While K‘Coneil is used to being on the road performing and making appearances on radio like Hot 97 and Jams 99, he’s still determined to meet the fans halfway by continuing to release music. K‘Coneil added:

“Despite being unable to travel and perform for my fans ,I’m committed to continuing to release new music to keep everyone engaged in the meantime! Stay tuned for new music and videos. To your Success!”

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unsigned hype, Video

Mike Spitz – “Saginaw, Michigan”

Today Michigan rapper Mike Spitz drops the visual to his track based on his Midwest hometown, “Saginaw, Michigan.” The track…

Today Michigan rapper Mike Spitz drops the visual to his track based on his Midwest hometown, “Saginaw, Michigan.” The track is taken from his upcoming project, Best You Never Heard set for release in the coming weeks.

One trip down I-75 in Michigan and you will come to small town named Saginaw. Known for violence, basketball and failed economic hopes Saginaw is a struggling part of America’s decaying rust belt, yet Saginaw is a place called home to many who love the city like Mike Spitz.

“It is a look into my world,” Mike Spitz said of his new song about his hometown.”This song tells you about myself and where Im from. The video was shot at an early 1900’s mansion in Saginaw that’s believed to be haunted so the video is a little bit crazy. But isn’t everybody?”

According to Mike Spitz, Saginaw brought out the unique raw emotion and real life lyrics in his music. This is the first video of four that will come from Mike’s project, Best You Never Heard and is directed by Fresh Rich Visuals.

The album features production from Cory “Co-P” Peterson and also Mike Spitz himself along with some guest appearances from Jelly Roll, Rikk Reign, Woody Gates, and guitar by Shawn Yancer.

I’m actually shooting 3 more videos in the next month and I’m working on my follow up album right now. It’s gonna be a 10 song story completely produced by Scattered Brains (Struggle,Jelly Roll,Adam Calhoun, Waylon & Willie) at his studio in Tennessee,” Mike Spitz said. We had a lot of stuff planned but then this f**kin Coronavirus shit hit. Everything keeps being cancelled. My state is on complete lockdown. So I’ve been just writing and shooting as many videos as possible. I’m just trying to take advantage of the world shutting down. Probably never happen again.”

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unsigned hype, Video

Zairah – “Quien Como Yo”

Today Latin Trap/Reggaeton artist Zairah returns with a fiery new single “Quien Como Yo.” The single is taken from her…

Today Latin Trap/Reggaeton artist Zairah returns with a fiery new single “Quien Como Yo.” The single is taken from her new album Daddy Dura set for release on May 22, 2020, and follows up her recent support from a host of media outlets including Remezcla, The Breakfast Club and The Source to name a few.

“Quien Como Yo is one of the singles off of my new album Daddy Dura and we shot a dope visual to it. Honestly, it’s pretty crazy watching it back now ‘cause it was filmed right before the pandemic hit and I had also just had abdominal surgery. I think I did a pretty good job at hiding it on set but I definitely felt it and couldn’t move like I can now,” Zairah explained. “It’s a cool memory everyone involved can take with them into quarantine. And it’s a true representation of feeling like a badass bitch and owning your situation, I was standing in front of those window panes with my scar still healing going, “QUIEN COMO YO?”

Looking back Zairah knows that the music video experience with Joel Santiago of Melting Moon Films was one that won’t be possible for a long time with the COVID-19 pandemic shutting down the world. In the song translated as “Who Like Me?”, Zairah questions what her competition is.

“Let that b*tch try / the one that runs her mouth / She wanted my role/money so bad, now she’s not even a topic / Let that b*tch try, the one who thinks she’s better than me / the one who was such a woman that at night he asks himself who like me?,” Zairah raps in Spanish.

Dubbed “La Madrina of Spanish Rap,” Zairah is a self-proclaimed military brat that moved around throughout her teenage years, even living in Alaska! While Zairah started out rapping as half of a Hip Hop duo with her best friend who now manages her career, she hasn’t stopped expanding her sound palette and experiences to develop her music.

Drawing from around the globe for production Zairah, was able to get Mexican producer Wildkatz to produce four songs off the project, including the lead single, “Quien Como Yo.”

“So many really talented producers and artists were involved in the album from many different countries: Spain, Netherlands, Argentina, Mexico, United States. My favorite Spanish Trap group Afrojuice 195 featured on Tiraera, produced by Argentina’s Dabow. The homies Zwart-Wit, Niño Francois, and Nurrydog breathed life into the album with their unique production too. This album is global at its finest. I’m so happy that we were able to unite so many people,” Zairah said proudly.

Always championing diversity and inclusion, Zairah says that she represents all of those who are Latinxs in the world fighting for identity and representation.

“I represent myself and those mixed Latinxs who feel as underrepresented as I do and who question their own identity ‘cause they come from cultures that are not expected to blend or looked down upon for blending within Latin communities. We still have a lot of that hate towards one another and a long way to go. It’s a problem we don’t often talk about or address, which is so heartbreaking to someone like me who got to experience the beauty of diversity,” Zairah concluded.

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