unsigned hype

James Seville Launches Season Premiere “The Love”

New Orleans-born rapper James Seville is a warm blend of cloud rap—which is the wave—and jazzy Hip Hop. As he…

New Orleans-born rapper James Seville is a warm blend of cloud rap—which is the wave—and jazzy Hip Hop. As he said during a recent interview with Defend New Orleans, his most significant motivation for pursuing his music was the loss of his father, whom he says supported his music 100%. “I almost feel like I have to do it,” he says. “It’s almost like a fire in my heart now … if I’m not chasing this, I’m probably wasting my time.”

He’s been on the grind for almost a decade, and building a steady buzz along the way; his fan base is loyal as hell,and this year he has a treat in store for them.

His latest project, The Seville Show is comprised of 3 EPs with a release strategy will mimic a multi-season TV show; listeners get a new song every other week until the ‘season finale.’ The first season, The, began early January with the premiere, “The Love.”

“Currently, I’m working on the third EP in this series,” he says, “and after that, I am going to finish working on the debut album which should be sometime early 2019.”

James is one to keep an eye on, and the depth of this new project is poised to take his career to the next level he’s been chasing for the past seven years.

Check out “The Love,” below.

Riley here — father, artist, videographer, professional writer and SERIOUS hip-hop head. I'm a member of the Universal Zulu Nation, and I think everything is better on vinyl. Add me on Twitter! @specialdesigns
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unsigned hype

Tae Smooth Collects His Life Experiences On His Debut LP

Charlotte, North Carolina, rapper Tae Smooth likens himself a citizen of the world — having traveled every continent except Antarctica….

Charlotte, North Carolina, rapper Tae Smooth likens himself a citizen of the world — having traveled every continent except Antarctica. He’s also a veteran having served in Afghanistan. His globe-trotting has peppered his work with a unique worldwide flair. A humorous story is that he credits a trip to Thailand with the instilling in him the confidence to create music.

“A local shopkeeper asked me if I was a rap star,” he says with a laugh. Not one to shy away, Tae played along and laid down a quick 16 bars to a receptive crowd. That’s when he knew music was his calling.

His debut, Smooth Way Out, is an amalgamation of Tae’s life thus far — from the streets to the battlefields of Afghanistan. The LP’s message is distinct: the smooth way out of a [particular] situation may not be the easiest one; but, it’s an effective one. “There are two ways to get your voice heard, it’s about music and politics, and I’ve always stuck by that,” said Smooth. “Everything is art. Your expressions are your art, and mine happens to be my voice.”

Check out the latest visual for “Payback,” the project’s first single, below.

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unsigned hype

Royce Ripken’s Long-Awaited Debut Delivers

After building a pretty notable buzz with his first four mixtape releases, emcee Royce Ripken, formerly Stretch Dinero—aka Supastaxx—has finally…

After building a pretty notable buzz with his first four mixtape releases, emcee Royce Ripken, formerly Stretch Dinero—aka Supastaxx—has finally released an official full-length debut, Home Run Ripken.

The 13-song affair is seemingly scattered regarding contextual content, but it is—after a few top to bottom listens—actually entirely cohesive, and packed with a balance of motivation, hype, and tunes for your girlfriend (see “Double Up”). Though the production credits aren’t front street, this man needs to buy his team a few beers, it sounds great.

Now, let’s break down the highs and lows; we’ll start with the standouts. “Flame Out” and “Run It Back” are his best attempts at generating an anthemic vibe on this LP. “Grand Slam” also deserves honorable mention. Lyrically on all three, he packs in as many smart punchlines as possible and then unleashes super catchy choruses. Sounds simple, but it isn’t. Earworms are an art.

Zac Alan’s chorus on “Run It Back,” with its grungy distortion in the high-end has an alternative vibe that feels top 40 radio ready.

If tasked with naming a top 2 on this album it would hands down be “They Want The Real. Pt. 2”—the most intimate point on the LP—and “Jiggle,” with it’s sped up Ellie Goulding sample. Throughout the project, he alluded to street life at a few points, but “They Want The Real. Pt. 2” is the first time that he seems to let you in, discussing his time in the streets, being locked up, and his daily struggle to stay on the right path as he explores his career in music. It’s more retrospective than descriptive.

“Jiggle” is way less profound, but garnered about 15 plays in a day on my phone. That beat is Fuego.

There are few actual low points on the project. He is an intelligent guy—lyrically—so “That Bag,” when compared to the (kind of) avant-garde thinking of “Catch These Fists,” seems pretty necessary.

Overall, though, it’s a respectable debut from Royce Ripken, and sure to set him on the right path!

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Reily Marte Keeps it Authentic For His Fans

“Always keep it real … people [will] feel what you’re saying in your music.”

Brooklyn-born Florida resident Reily Marte is currently making noise with his new single “Nobody Else,” which is presently steaming on all important platforms. The song is the second drop from his upcoming album Patience, a title that is a subtle plea to his fanbase. “The album stands for being patient with the songs I’m creating,” he tells AAHH. “Be patient; I got vibes for you all to listen to coming soon.”

Reily was introduced to the music industry at the young age of 13 by his father. “Dad was more focused on the Spanish scene,” he notes, “but there’s still little tips I get from him and learn from him.” Fast forward, he’s now a multi-faceted creative and a one-man team. “[I] record, mix and master all [my] songs,” he states proudly.

The upcoming LP promises to deliver a plethora of vibes to attract a multitude of different listeners to his music. “My sound can go from a dark feel to an uptempo dancehall style to a soulful RnB type of sound,” he says, citing Eli Sostre, Drake, and a handful of regional artists as influences.

“My goal in the industry is to show the younger generation that you can create different types of sounds and still get support from fans,” he states confidently. “If you’re authentic with your music people will respect it.”

“Always keep it real … people [will] feel what you’re saying in your music.”

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Overseas Hip-Hop: 15-Year-Old PaRan Drops Debut

Hip-Hop is indeed a worldwide phenomenon; 15-year-old Germany-based femcee PaRan has been making music for close to six years now;…

Hip-Hop is indeed a worldwide phenomenon; 15-year-old Germany-based femcee PaRan has been making music for close to six years now; but, Music has always been a part of her love. “Since I was like five years old, my mom listened to music non-stop. It was a lot of old school music like Elvis … but, also Hip Hop,” she tells AAHH.

“My music is sincere and emotional … the style is different to what’s popular in Hip Hop right now.” Her debut, Devastated, is a 12-song slice of surprisingly poignant bars and underground beats. Influenced by the likes of Eminem and Tupac, she’s only just getting started.

“Currently, I’m just working on new tracks and improving my skills,” she says. “I want people around the world to listen to my music, and grow a loyal fan base.” Currently doing features — and working towards live performances — her future is bright. Check out her debut, below.

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Australian Artist LSD Drops A Soulful New Track

It’s been a few years since I heard from Australian Hip Hop artist LSD. I reviewed his album Off The...

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