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#Interview: RoQy TyRaiD in ‘PLYNwcha’

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that…

RoQy TyRaiD drops a brand-new single “PLYNwcha” produced by NYC’s Motif Alumni with a psychedelic backbeat over hypnotic chants that groove. With an edgy prose, RoQy TyRaiD takes Hip Hop to the next level and Above Average Hip Hop wanted to know more. What can be said about his subject matter personifies the culture that raised him. Coming up in the game can be a struggle, but for RoQy, it’s all about keeping it real. “I don’t have to play by the rules. I’m going to do what I want, and I’m going to find my success regardless,” says RoQyTyRaiD.   

I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. – RoQy TyRaiD

However, there are different modes of success, and whether it equates to monetizing your product or artistically expressing and further developing your brand, the rapper RoQy TyRaiD stays true to his values in the culture that brought him his new single “PLYNwcha.”

Tell me about RoQy TyRaiD. Who are you and where are you from?   

I reside in Phoenix, Arizona. I’m originally from southern California, born and raised. I’m just here to advance my artistic pursuits and find myself deeper in the culture that inspired me and gave me a live soundtrack. I feel that artists, at the end of the day, are just glorified fans. I’m finding my way further in the culture that inspired me, and this is why I’m here.

Some would describe you as a socially conscious rapper. How would you describe your subject matter?

I mean, people have classified me like that. I’m just more aware to life. I mean, it happens to fall in it in terms of just discerning your surroundings. Unfortunately, and fortunately as opposed to politics and things related, social climate plays a role. So, I could say, you know, they’re right. I’m just a normal dude.  I mean sometimes the content touches on political topics.

What is your most recent single?

It’s called “PLYNwcha.” It’s me flexing my capabilities lyrically, providing some hype music. I’m breaking away from the direction that I was sent down artistically and just getting back to making music that makes you want to throw a merch table across the venue. I detail instances where I was just being delivered pipe dreams just waiting for this nonexistent idea of success or mythical ideas and just really being fed up with it. I guess I deliver it in a more aggressive energy forward manner. But what it is — I have no time.

I’m not like a 21-year-old dude who can play trial and error. I get placed on this green planet for a finite amount of time and I don’t feel like I’m surrendering any of that to people who are championing consistencies and stratification and all of that nonsense. We’re with the advent of social media, Internet, and advancing technology. I don’t have to play by your rules. I’m going to do what I want and I’m going to find my success regardless. I guess it’s realizing that feeling and you know, taking the gloves off.

It sounds like you have a different set of values on what constitutes success. Would you say that is accurate?

Absolutely, my role is looked at differently from the next man or woman. Even describing the adversities and the games and you know, standards you have to abide by. For example, I have two sold-out dates in the UK, another one lined up press and individuals waiting to get the piece of this new music and you know, I think that reflects taking your destiny by your own hands as opposed to abiding by what you’re told to do.

My name is David Morales. I have a background as a writer, blogger, drummer, and in human services. I love music and I love writing about it! I am passionate about helping others, learning and have a deep empathy for the creative process. You can check me out on twitter @dcypherstudios. I have no pets.
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Last ‘On The Cusp’ Playlist Of 2018

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated…

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated by our writer Riley Wallace. For all inquiries and submissions, hit up the playlist’s official Twitter feed.

This week’s cover artist is EverythigOShaun.

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#IndieSpotlight: Dylan 333 Is Breaking The Mold

Some follow the obvious that optically appears to be the most comfortable; North Carolina native Dylan 333 is breaking the…

Some follow the obvious that optically appears to be the most comfortable; North Carolina native Dylan 333 is breaking the mould. With only a month having elapsed since he first decided to try his hand at a career in music, he managed to amass some admirable number and gain the attention of one of the SoundCloud generation’s most notorious influencers, Adam22.

“The first week of my second song release — ‘Drum Talk’ — I caught the attention of Adam22 [nojumper] and was posted on his live stream,” he tells AAHH. “He reposted my song on Soundcloud and that instantly gave me the boost I needed.”

https://www.instagram.com/p/BryY1HZDPqc/?utm_source=ig_web_button_share_sheet

The attention earned him an invite to freestyle on the famed Most Wanted Radio on North Carolina’s 72.9. “[That appearance] gave me a local/regional platform in my city to build on,” he says. His first 30 days in the game saw him earn 50,000+ (organic) plays, 5,000+ likes and features on Funkmaster Flex’s Facebook and Tokyo Tonis Instagram — and even a like by JuiceWrld which is akin to proof of attention.

“I also have struck a distribution deal with AWAL where I can get my music out to performance centers and all major platforms,” he adds proudly. All quite impressive for a young upstart with four songs to his credit — all of which he produced and recorded independently in his bedroom. There is also a lot of foresight on his part, as he’s launched his own imprint, 333 Records, which is the primary owner/publisher of his music.

Born on the island of Jamaica, and later relocating to North Carolina, Dylan describes his sound as a mixture of dancehall and American rap. “[That blend] makes me sound extremely different from other artists,” he says proudly. “I started off as a producer so when it came to the point of me creating (my own) music I could produce myself without any help.

https://www.instagram.com/p/BrqkiZbjP0H/?utm_source=ig_web_button_share_sheet

 

With the recent success energizing his grind, he reveals to AAHH that he is currently working on his debut album, which he plans to release in 2019 — though he has no set date.

“My goal is to come into the game and actually change it,” he says humbly. “I want to inspire people to try out different things instead of investing all their money into education.”

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Last ‘On The Cusp’ Playlist Of 2018

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated…

On The Cusp is a living playlist dedicated to showcasing the buzzing new music on our radar — as curated by our writer Riley Wallace. For all inquiries and submissions, hit up the playlist’s official Twitter feed.

This week’s cover artist is EverythigOShaun.

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Swift Levels Up With “Elevate” Visual

North Carolina’s own Swift levels up once again. Earlier this month the talented rapper delivered a moving new visual for…

North Carolina’s own Swift levels up once again. Earlier this month the talented rapper delivered a moving new visual for “Elevate.” The track comes from his latest project, Worth the Wait, which was released in November.

Swift first rose to fame when he signed a deal with Akon’s Konlive Distributions. Later on, the rapper got the chance to collaborate with prominent artists such as Quavo, Young Jeezy and Jim Jones. Now, the former Def Jam and Epic Records signee is making a big comeback independently, elevating to the next level in his career journey.

Directed by Terrius Mykel, the video finds himself reflecting on his life as he rides around in a Lexus with beautiful ladies. Swift is elevating as he spits some realness and harmonizes over the hook. “I put it all on the line before I let it go/I got big shit all on my mind and I ain’t thinking about no bullshit, Nah,” Swift says on the track. Swift hopes to inspire his listeners to stay on the grind and not to worry about things/people that are not motivating them.

Watch the “Elevate” video above.

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Video Spotlight: Mean Joe Scheme & Optiks

In this video spotlight, Joe and Optiks discuss the new project, the state of east coast hip-hop, and what to...

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