There is a certain sonic element that we quite naturally — and unjustly — attribute to Atlanta artists, quite honestly. With a particular wave bubbling out of the cultural epicenter of the south, rapper Primo Jab is swimming against the current, delivering healthy doses of that Hip Hop that I try (and sometimes fail) to not hold unsigned rhymers up to. The man can spit, and his latest effort, the ten-song effort The Book Of Jab is an unexpectedly grimy 90s vibe with a timeless gloss. Plus, Ras Kass … so auto cop.
The project is his second of 2018, as he released a collaborative EP with Ice Lord earlier this year titled Pot Work. Officially his 5th solo-LP, TBOJ is a reaffirming slice of raw uncut that would be at home on the tape deck of any fans of shit that falls in the vein of 90s era underground college radio gems.
Stitched together with movie clips and production that keeps the vibe strictly backpacking through the metropolis with your polo on, it sometimes borders on dark. Not horrorcore dark, but like RA The Rugged Man dark … if that makes sense. Kicking off with the almost Wu Tang-ish vibe of “Natural Selection,” the project is all protein no filler.
The whole shit is a flame emoji, but I found myself revisiting the three-song run of “Hard to Kill” featuring El Camino and Flee Lord — with its drumline pattern — the wordplay of the a.flip and Blacksmith featured “Facts,” and the masterpiece that is “Pokey” featuring iconic west coast wordsmith Ras Kass. “Disrespectful, thinking they special being successful,” he spits on the track, holding his own alongside the well-respected MC.
In fact, none of the features overtake him; instead, they all serve to compliment the overall vibe of the project, which is wildly cohesive. His longtime producer godBLESSbeatz is the glue that sonically gives the project an incredible top-to-bottom playability.
His past release gave me immense Griselda Records vibe, and this project didn’t fail to live up to the hype that he’s set for himself. It feels like people are sleeping on the kid, but hopefully, you all start smelling the Folgers!