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Hefe Heetroc’s Box Set Is As Ambitious As It Is Experimental

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been…

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been in smaller, manageable doses of artistic output. Alienz & Conspiracies box set is his ambitious new release that — if we’re honest — we were slower to jump on. Not for lack of interest, but rather out of intimidation of its length (it’s 33 songs).

“My dream was always to have a box set,” Hefe admits to AAHH. “I thought a theme compilation boxset consisting of a hybrid of an experimental trap, emo, with ‘3rd eye woke’ lyrics could work.” The elephant in the room — which he points out to us — is that box sets generally aren’t themed experiences, but rather compilations or anthologies of music.

“A friend observed that my older music was all aliens and my newer stuff was all conspiracy theories, a lightbulb popped into my head of not only the title but the theme.”

Though the lengthy affair does have some overlap, such a clips of his songs being played/broke on WRIU FM, and what feels like reworkings throughout the tracklist, there are some gems. Staying heavily thematic throughout, the project is a really complex blend of styles and intriguing writing elements. The delivery, however, is eclectic in nature ranging from easy to follow, to what borders on slam poetry, to distorted and obscured to the point that dissecting becomes a bit labored of an experience.

 
The songs that are more straightforward — concerning its approach and flow — like all three parts of “Do U,” “Shroomz,” and “Global Economics” all (tbh) show Hefe at his best. Even if you disagree, you can’t argue it’s his most approachable. His wordplay and content are all fascinating stuff; peep the bars on “Global Economics,” and even the really dope “Lemon Yellow Sun.” It has this KRS-esque level of actual knowledge injected. We’re talking like keep Wikipedia open and get lost in research type bars. “Truth 2 Be” is another excellent example.

 
“Bravo Tango” is a big record we found ourselves revisiting a few times; what stands out is his cadence, which seems like a warm blend of Madchild and Vinnie Paz, that hugs beats and ride them like Cadillac with the top down on a warm LA night.

He takes on this alternate persona throughout the collection of music of 27 Savage, which he unleashes on songs like “Rap-tilian,” “The Awakening.” While ok in doses, the raspy almost whispery flow does make the potency of some of his bars harder to follow. The same issue presents itself when his instrumental choices become more abstract on songs like “Alien Sky,” with it’s glitchy slightly off/beat delivery that is still contextually strong, but a more frustrating listen.

“On all the conspiracy theory tracks my goal was to try a new poetic device, metaphors, allegories, iambic pentåmeter, and golden and silver lines,” he tells us. “I wanted to try a new poetic device out of my comfort zone.”

As he explains, he used the William S Burroughs cut n paste technique on all his songs that deal with conspiracy theories. It’s this deep level of thought that went into the project that definitely necessitates the need for some context to accompany it, as the behind the scenes details often get lost during musical experiments. Much in the same way, it may be hard for a consumer to wrap their minds around the cost associated with wallpaper that is hand printed, as it closely resembles manufactured work for a fraction of the cost.

That though should never be a deterrent for a true artist, and this collection has this niche feeling to it — Hefe’s artistic merit shines through, like that of an MF DOOM offshoot project like Viktor Vaughn.

Overall though, the project is an obvious labor of love and an example of calculated experimentation. Songs like “Talk 2 Loud” where the premise is that he’s being followed/tapped by the Illuminati as he attempts to pull listeners out of the matrix lyrically are among the various examples of his willingness to commit — reminiscent of a late 90s Kool Keith.

 
Though the message may get a little muddied at times as he leads listeners on a sonically diverse experience, which could best be described as a rabbit hole—hearing some of his more approachable material having bomb sound effects dropped on them during radio sets shows that he is in fact on a sustainable path, should he choose to lather a little more mainstream gloss on his material.

It’s the age-old concept of the iceberg, which we only asses based on the tip that pops of out the water. This box set is the same thing — but instead of an iceberg, it’s an underground bunker built by a man willing to take you on a journey should you take the right pill.

It’s worth tackling.

http://reverbnation.com/weznilez http://twitter.com/HEFE_H33TROC
http://hefe-h33troc.bandcamp.com http://instagram.com/hefe_h33troc http://soundcloud.com/weznilez

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Major D-Star Releases “Rappin’ & Trappin'” Single

The latest installment of his “MAJOR Monday’s” is a banger.

Florida-based MC Major D-Star is back with a brand new single titled “Rappin & Trappin” as part of his MAJOR Monday’s campaign, which he and his team are undertaking as they roll into a big 2019.

RELEVANT: Check Out Some Of Our Past Major D-Star Coverage

The song — with its catchy chorus and bouncy piano-driven beat — has an anthemic feel to it, with a bevy of big bars and motivational psalms. “I’m woke and still living like I’m dreaming,” he spits.

He’s had a dope run thus far thus, with some insanely high-quality releases and visuals to date, and with his next project Trap Star coming soon, he’s looking to take things to the next level. For now, check out “Rappin & Trappin,” below, and stay locked to his social media for “MAJOR Monday’s.”

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#FreshMusic: MaliFromCali Is On The Rise

Out Of Class Records artist MaliFromCali has been on the rise since she signed just over a year ago. The…

Out Of Class Records artist MaliFromCali has been on the rise since she signed just over a year ago. The San Diego, California, MC is looking to climb to the next plateau of her career with her EP Half Full, the follow-up to The 411 — an impressive eight-song project light on features and heavy on potential.

Jhene Aiko and Dreezy are amongst her biggest influences, but she shit is anything but sweet. The traptastic first single, “Trending,” is a saucy swag fest that puts her attitude and endearing cadence on full tilt. 

The EP and single come hot on the heels of her dope visual for “No Love,” an aggressive display of bars, with a treatment that includes guns, money, and a lot of energy. With a whole heap of heat in the cannon, keep on eye out for Mali!

Check out MaliFromCali‘s Half Full, below.

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Check The Bars: J. Asadi Spins His Struggle Into “Lazarus Experiment”

Sometimes you need to fall to get back up; for rapper J. Asadi, that fall meant serving seven years in…

Sometimes you need to fall to get back up; for rapper J. Asadi, that fall meant serving seven years in the prison system — an experience that ultimately gave him a renewed outlook on life. This new outlook has shown him a new way to approach his dream. Currently majoring in Business Administration, and signed to his own Indie label Dark Mafia Entertainment, he’s recently released a dope new LP that walks listeners through his story while dropping psalms filled with unexpectedly powerful inspiration.

The vibrant eight-song project, titled Lazarus Experiment, is an eclectic mix of vibes — albeit with very cohesive soundscapes produced mainly by Steffon Petrovic. All the songs have a message. Nothing is out of place.

The intro “The Invitation” is, in essence, his story, detailing issues with baby mother, his time in the Marines, his time in the box, and above all this overwhelming sense of perseverance. The LP has this overarching theme of scaling adversity, with songs like “Never Fail” and “Undefeated” coming across as the type of records that help listeners through their darkest moments. It’s powerful stuff.

“Spirits” has a different vibe than the other tracks, trading bars with E-Po over this soulful trap infusion, dripping with gem after gem. “My life is far from perfect, but better tha expected,” is one jewel that shone extra bright.

Through the sense of sadness that dwells in the bars of this project, there are rays friends of light beaming from the content. From living through the system and having to readjust his entire life — and see so-called friends for what they truly are — gives this project an overwhelming aura of thoughtful reflection. Lazarus is a Hebrew word that translates to “God has helped,” which is fitting, as this is the type of music that saves lives. Recommended listening.

Early!

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Chris B Skates Past Detractors On New Single “Still Up”

Lake Elsinore, California, native Chris B drops his lyrically scathing new single, “Still Up.” Without knowing the context — there…

Lake Elsinore, California, native Chris B drops his lyrically scathing new single, “Still Up.” Without knowing the context — there are tons of personal jabs, like for Justin who he tells to eat a dick within the first eight bars — the track is overflowing with frustration and energy. “Now that I got my shit together, people hate that I’m so fuckin’ clever,” he raps in the chorus.

In essence, this is an anthem for putting people who are swirling with negative energy pn blast, as you skate past them on your sharp ascent toward bigger and better things — something Chris B, who has been dropping music for the past 18 years, knows all too well.

Doing it entirely on the indie tip, Chris aims to motivate and inspire fans, telling honest stories with his music. The latest single is off of his eight-song Reflection project, which is his follow up to last year’s 4 AM project. Check out the track, below.

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