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Hefe Heetroc’s Box Set Is As Ambitious As It Is Experimental

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been…

Hefe Heetroc is not a new artist to us here at AAHH; though we’re familiar with him, it’s always been in smaller, manageable doses of artistic output. Alienz & Conspiracies box set is his ambitious new release that — if we’re honest — we were slower to jump on. Not for lack of interest, but rather out of intimidation of its length (it’s 33 songs).

“My dream was always to have a box set,” Hefe admits to AAHH. “I thought a theme compilation boxset consisting of a hybrid of an experimental trap, emo, with ‘3rd eye woke’ lyrics could work.” The elephant in the room — which he points out to us — is that box sets generally aren’t themed experiences, but rather compilations or anthologies of music.

“A friend observed that my older music was all aliens and my newer stuff was all conspiracy theories, a lightbulb popped into my head of not only the title but the theme.”

Though the lengthy affair does have some overlap, such a clips of his songs being played/broke on WRIU FM, and what feels like reworkings throughout the tracklist, there are some gems. Staying heavily thematic throughout, the project is a really complex blend of styles and intriguing writing elements. The delivery, however, is eclectic in nature ranging from easy to follow, to what borders on slam poetry, to distorted and obscured to the point that dissecting becomes a bit labored of an experience.

 
The songs that are more straightforward — concerning its approach and flow — like all three parts of “Do U,” “Shroomz,” and “Global Economics” all (tbh) show Hefe at his best. Even if you disagree, you can’t argue it’s his most approachable. His wordplay and content are all fascinating stuff; peep the bars on “Global Economics,” and even the really dope “Lemon Yellow Sun.” It has this KRS-esque level of actual knowledge injected. We’re talking like keep Wikipedia open and get lost in research type bars. “Truth 2 Be” is another excellent example.

 
“Bravo Tango” is a big record we found ourselves revisiting a few times; what stands out is his cadence, which seems like a warm blend of Madchild and Vinnie Paz, that hugs beats and ride them like Cadillac with the top down on a warm LA night.

He takes on this alternate persona throughout the collection of music of 27 Savage, which he unleashes on songs like “Rap-tilian,” “The Awakening.” While ok in doses, the raspy almost whispery flow does make the potency of some of his bars harder to follow. The same issue presents itself when his instrumental choices become more abstract on songs like “Alien Sky,” with it’s glitchy slightly off/beat delivery that is still contextually strong, but a more frustrating listen.

“On all the conspiracy theory tracks my goal was to try a new poetic device, metaphors, allegories, iambic pentåmeter, and golden and silver lines,” he tells us. “I wanted to try a new poetic device out of my comfort zone.”

As he explains, he used the William S Burroughs cut n paste technique on all his songs that deal with conspiracy theories. It’s this deep level of thought that went into the project that definitely necessitates the need for some context to accompany it, as the behind the scenes details often get lost during musical experiments. Much in the same way, it may be hard for a consumer to wrap their minds around the cost associated with wallpaper that is hand printed, as it closely resembles manufactured work for a fraction of the cost.

That though should never be a deterrent for a true artist, and this collection has this niche feeling to it — Hefe’s artistic merit shines through, like that of an MF DOOM offshoot project like Viktor Vaughn.

Overall though, the project is an obvious labor of love and an example of calculated experimentation. Songs like “Talk 2 Loud” where the premise is that he’s being followed/tapped by the Illuminati as he attempts to pull listeners out of the matrix lyrically are among the various examples of his willingness to commit — reminiscent of a late 90s Kool Keith.

 
Though the message may get a little muddied at times as he leads listeners on a sonically diverse experience, which could best be described as a rabbit hole—hearing some of his more approachable material having bomb sound effects dropped on them during radio sets shows that he is in fact on a sustainable path, should he choose to lather a little more mainstream gloss on his material.

It’s the age-old concept of the iceberg, which we only asses based on the tip that pops of out the water. This box set is the same thing — but instead of an iceberg, it’s an underground bunker built by a man willing to take you on a journey should you take the right pill.

It’s worth tackling.

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unsigned hype

Maui Rapper Mr2theP Drops “SANDCASTLES” Single Produced by Dj1mor

As he feverishly plugs away at the tweaks on his brand new LP produced entirely by longtime friend, L.A. based…

As he feverishly plugs away at the tweaks on his brand new LP produced entirely by longtime friend, L.A. based producer and DJ 1mor — host of CashOnly Radio, which airs Thursdays from 8-9 pm on Dash Radio — Mr2TheP drops a brand new single “SANDCASTLES,” complete with an introduction to his latest hat, videography.

RELATED PAST CONTENT: #IndieSpotlight: Mr2theP Emerges With Two New Singles

The Orange County-born Maui rapper tells AAHH that the album — tentatively titled LSP — was mostly recorded in a short period. “[The album was] produced while 1mor was staying with me at the compound in Maui,” he says — recalling the sessions at his Maui studio, which he christened last year with his deeply personal musical-journey (album) Island Fever. He relocated to the Central Pacific island in 2017 and beginning building the creative hub after the loss of his daughter

“You was hoping that I’d stop and fumble, what … because I’m middle-aged dope and don’t f*cking mumble?” — Mr2theP, “SANDCASTLES”

The visual for the super cool single was shot via iPhone X with anamorphic lens and edited by P himself, is — according to him — beyond a display of his creativity, a taste of what’s to come. “I recently took up video directing, and I’m looking to expand on my visuals this year, crafting videos to some of the significant features I’m sitting on,” he says.

He’s mum about the features themselves, preferring to show and prove, allowing the product to speak for itself; however, based on his track record, which includes a discography packed with quality releases (and collaborations with Daylyt among others), we’re in for something special.

Check out the video, above.

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Major D-Star Drops “Trap Star” Mixtape

Florida MC Major D-Star is someone who we’ve been covering on the site since late 2017, and we’re excited about…

Florida MC Major D-Star is someone who we’ve been covering on the site since late 2017, and we’re excited about what he’s up to for 2019. He and his team released “Rappin & Trappin” as part of his MAJOR Monday’s campaign late last year, which was meant to hype us up for his upcoming mixtape, Trap Star — which he’d been prophesizing for a little while at that point. Well, he’s blessed fans with the goods, and we aren’t one bit disappointed.


 
The 12-song project is hosted by the acclaimed DJ WildChild, who is affiliated with Wakka Flocka Flame’s Brick Squad Monopoly. With intricate production and bars (and bars) dripping with replay value, honesty, and everything we’ve come to expect from him over the past few releases.

Led by the infectious piano-driven bop of “Rappin’ & Trappin’,” the project is a hearty body of work, full of celebration, reassertion, and straight up Hip Hop. There are a breadth of vibes — all in a cohesive sonic pocket — that see him take a few different turns, before the last track, “It’s All Hype,” which in many ways feels like the highlight.

A good portion of the album sets out a lot of the success he’s seen thus far — such as “Stack Pray & Stay Out The Way” where he describes his immense focus on his current hustle of choice, music. But there is this looming sense that he feels the need to remind everyone that he isn’t where he is because of music solely. Still, he’s chosen his path and is seeing the fruit of his labor. “Nothin’ To Do With That” is a great example, as he notes that he has “nothing to do” with the same old shit, nor does he condone lying in his raps.

This idea of authenticity reiteration makes songs like “War Time” and “Tax” feel more potent on second listens. Still, with rap being his bread and butter, we can circle down to “It’s All Hype,” a declaration of realness, drive, and subtle — but heavy-handed — dedication to the new school acts who thrive off of social media. “What comes easy don’t last,” he laments as the song comes to an end.

It’s a sentiment that couldn’t be more telling of the blood sweat and tears he’s put into his craft and discography thus far.

Check out Major D-Star‘s Trap Star, above.

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AjGod Puts Knowledge Over Everything On ”E.S.O.Teric”

Bars packed with meaning.

We had a really unique project drop across the desk this week all the way from Oakland, California. We get a lot of submissions [editors note: this is an understatement] but not many from an artist who describes their production as syncopated, a great word — yes — but also an intriguing approach to consciously adopt.

Rapper AjGod describes having a bevy of Influences that range from Cole to Marley, all of which help him to create this very engaging, clear commentary on the struggles of his hometown, and being black in America while remaining palatable enough to ever push listeners away.

What is oddly alluring about the eight-song effort E.S.O.Teric — for and foremost — is the production; over breezy bops dripping in this unmistakable Bay Area funk, with a vintage gloss, Aj drops this really interesting blend of bars packed with intellectualism.

It’s clear that Oakland runs deep in his veins, molded by the same environment as iconic voices Tupac and (more contemporary) Kendrick Lamar, but he has this added layer of knowledge, almost KRS ONE-esque, injected with a sense of black power. On “Black Boy No,” for example, he confronts the concept that African-Americans are held below a systematic ceiling, by empowering and shattering his way through with powerful bars like “When you tell that black boy no just know he hear the opposite,” and later in the track “woke got vision like I’m sleep,” noting he was born in a cage but he’s a locksmith.

“Know Your Self” is another example of self-betterment; he’s speaking on the true motivations that many have for getting their hands dirty in the streets. “Are you getting big just to get a pound,” he asks rhetorically, challenging listeners to consider who they truly are when the crew isn’t around. Also, the consistent references to the Pan-African flag, while noting he’s not your enemy appears to be a clear delineation to black on black crime — which is something that has plagued our communities for decades.

With the latter four records being solely instrumentation, we’re given these boisterous beats, either meant to be a gift to MCs or simply an atmospheric demonstration — nay reminder — that this is a top to bottom self-produced affair.

With a sound that seems to swim against the grain of mainstream waves, E.S.O.Teric is a project hellbent on giving listeners a bigger picture, with a purpose beyond entertaining with the more mindless fare. His cadence clear, and his bars approachable complex, the project is a noble pile of gems worth exploring.

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AUS10 Drop His “10PM” Mixtape

Straight out of Los Angeles, California, rapper AUS10 is starting off his 2019 strong; his latest mixtape 10PM is the…

Straight out of Los Angeles, California, rapper AUS10 is starting off his 2019 strong; his latest mixtape 10PM is the result of months worth of blood, sweat, tears. A mix of everything under the sun, with a gloss of contemporary flair, he’s managed to create an honest, original body of work, brimming with emotion and carefully curated bops.

 
The first few singles include “Away,” which has a late-night drive vibe, over which he flexes his R&B chops layered on a smooth soundscape, and “Who Really,” which he blessed with a visual treatment. Both are worth a spot in your playlist this week. The full 12-song project is available via Soundcloud.

Check out AUS10’s 10PM, below.

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Muzik Genesis’s ‘Sequoia’ Is A Call To Action To Discover Our Relationship To Nature

Santa Cruz, California, producer Muzik Genesis drops off his latest (instrumental) LP, Sequoia -- the official follow up to his...

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