It’s unique for an artist to be able to honestly describe their current release cycle as an authentic learning experience, but for singer Larry Gordan, his affiliation with HBCU Records is just that. A fully functioning student-run record label at the Mike Curb Institute at Bethune-Cookman University in Daytona Beach, Florida, HBCU is helping groom a whole new generation of A&R’s, executives, and entrepreneurs in the city, while helping Gordan — a star on the rise — get his name out the masses.

Having recently wrapped a tour with Akon’s Konvict Kartel, the talented singer’s latest single “Good Time,” a collaboration with DJ D Glove, a Florida-based Army veteran, is a bop and a half. Having hit countless stages across the country, entertained icons, and had his music appear on both television and the big screen — including having his song played on an episode of Love & Hip Hop Atlanta — Gordan is putting in the groundwork for success.

Check out the official visual for “Good Time,” below.