Timbaland and Swizz Beatz have signed an exclusive content distribution deal with Elon Musk’s social media platform, X (formerly Twitter).

The announcement was made during the Cannes Lions International Festival of Creativity in France on June 19.

Timbaland & Swizz Beatz Join Forces with Elon Musk's X for Exclusive Global Content Distribution

The hip-hop legends, who regained control of Verzuz last year, expressed their enthusiasm for the partnership. Timbaland highlighted their excitement about collaborating with X, which he described as the world’s most innovative platform. The duo aims to bring Verzuz to a global audience and create new entertainment ventures on the platform.

Linda Yaccarino, CEO of X, lauded the partnership, asserting that Verzuz epitomizes innovative content experiences. She believes the series will play a pivotal role in redefining how consumers interact with their favorite entertainment.

This collaboration signifies a major shift for Verzuz, which was previously merged with Triller in 2021. However, following a $28 million lawsuit against Triller in 2022 over unmet financial commitments, Timbaland and Swizz Beatz regained full control of Verzuz in early 2024 after settling the dispute.

In recent interviews, both Timbaland and Swizz Beatz have hinted at substantial changes for the platform. Timbaland mentioned efforts to “reorganize the ship” to ensure Verzuz’s longevity, while Swizz Beatz teased an epic return for Season 3 with a refreshed lineup.