A new documentary directed by Set Free Richardson, award-winning creative director and founder of The Compound, explores the legacy of New Era’s iconic 5950 cap. The film premiered July 15 across digital platforms, following an exclusive screening at the MLB All-Star Launch Event in Arlington, Texas, on July 14.
Richardson, known for his work in art, music, sports, and fashion, brings a unique perspective to the project. “Telling the story of the 5950 and how it connects to New Era, MLB, and culture was a home run,” Richardson said. “The 5950 changed the hat world on and off the field. It’s more than just a cap. It’s a symbol of style, identity, and tradition.”
The documentary features interviews with influential figures including Spike Lee, Carmelo Anthony, and DJ Clark Kent. Yankees legend CC Sabathia narrates.
New Era’s journey began in 1920 in Buffalo, New York. The company shifted focus to baseball caps in 1932, producing its first official player’s cap for the Cleveland Indians in 1934.
The 5950 cap, introduced in 1954, revolutionized baseball headwear. Its name allegedly derives from the wool fabric’s product number, 5950.
New Era’s influence extended beyond baseball. In 1969, they supplied crew caps for the USS Hornet, the recovery team for Apollo 11.
By 1993, New Era secured exclusive rights to manufacture on-field caps for all MLB teams, solidifying its place in sports history. Today, the 5950 cap remains a staple in hip-hop and urban fashion, its silhouette virtually unchanged for nearly 70 years.
Richardson’s documentary, produced by his Brooklyn-based creative agency The Compound, offers a comprehensive look at this enduring cultural icon.
